PARKING ANALYTICS:

In 2017 the International Parking Institute (IPI) launched an expanded initiative focused on parking analytics and benchmarking. Designed to advance the parking profession by collecting, aggregating, and publishing data, this series offers Key Performance Indicators (KPIs) for the industry. This is the third publication in the series, which will continue to evolve and capture KPIs.

Parking and transportation organizations are collecting and studying KPIs as a tool to more effectively manage limited resources. IPI is taking the next step to publish industry benchmarks and KPIs that can be used to evaluate and compare individual parking organizations with others in the industry. As the largest parking organization in the world, IPI is uniquely positioned to lead this research. This survey captured data from more than 2 million spaces, representing $2.64 billion in revenue.

This survey is a vital first step to collecting specific data on our members and our industry. Organization types surveyed included airport, college, corporate, event center, hospital, municipal, and transportation organizations. IPI expanded this survey in 2017 to include commercial operators, and consultants. IPI will take the research gained in this initiative and grow this series in successive surveys.

Read on to dig deeper into some industry data, and participate today!

IPI | Parking Analytics: An Industry Snapshot | May 2017 | 1

M A Y 2 0 1 7

Airport

Commercial Operator

Consultant

Transportation/Transit

Retail

Municipal/Government

Hospital/Healthcare

Events Center

Corporate

College/University

29.7%

26.5%

19.7%

6.8%

2.6%

0.6%

6.1%

3.5%

1.0%

3.5%

11,382

10,676

8,3603,500

9,249

6,864

6,145

$ $39.8M

$10.5M

$6.4M

$2.6M

$13.5M

$4.0M

$18.1M

Organization Type

Legend

Spaces byOrganization

Type

Total Revenue by Organization Type

Average Spaces byOrganization Type

Average Revenue byOrganization Type

31.7%

33.2%

5.6%

6.8%

22.4%

49.0%

29.1%

11.8%

3.3%

0.9%

0.8%

5.0%

SURVEY RESPONSES*

An Industry Snapshot

Spaces Surveyed:

2,024,987

$2.642 BillionIn Total Revenue

*Selected segments have been was omitted in some of the graphs due to insufficient data.IPI | Parking Analytics: An Industry Snapshot | May 2017 | 4

PA R K I N G A N A LY T I C S : An Industry Snapshot

For more information, search “Parking Research” in IPI’s online Resource Center at parking.org.

M A Y 2 0 1 7

Park Your Data HereOur members are the most vibrant and successful parking organizations across the globe. Add your data to the mix! To participate in our industry survey, visit parking.org/KPIs for a link to the survey, and look for the next publication in the series in fall 2017. n

Consultants responsesIPI added the design and consultant community to our survey to capture more detail about the state of the parking industry “under construction.” Consultants were asked how many projects were completed in 2015, 2016, and 2017, as well as details about those projects, including project cost and the number of spaces per project. 2017 numbers represent anticipated project completions. These questions addressed the number of construction projects completed or anticipated to be completed in 2017, as well as specific details about those projects.

It should be noted that this number of projects is not industry-wide; it is a snapshot of the responses we received in response to the survey from IPI members. It does however indicate the strength and the health of our industry and our membership as a whole. To add your projects and information to these responses, visit parking.org/kpis.

0 100 200 300 400 500 600 700

YEARConstruction Projects

Renovation Projects

Construction Projects

Renovation Projects

Construction Projects

Renovation Projects

Projects

2015

2016

2017

105

135496

614

555152

0 50K 100K 150K 200K 250K 300K

YEARNew Construction

Renovated

New Construction

Renovated

New Construction

Renovated

Parking Spaces

2015

2016

2017

77,902

112,061

146,744

241,650

280,900

304,440

0 $500M $1,000M $1,500M $2,000M $2,500M $3,000M

YEARNew Construction

Renovation

New Construction

Renovation

New Construction

Renovation

Construction Cost

2015

2016

2017

$1,325.1M

$1,946.7M

$2,785.7M

$198.7M

$208.7M

$163.5M

0 $10K $20K $30K $40K $50K

YEARNew Construction

Renovation

New Construction

Renovation

New Construction

Renovation

Cost per Space

2015

2016

2017

$19,995

$41,218

$22,871

$3,615

$3,458

$1,394

0 200 400 600 800 1000

YEARNew Construction

Renovated

New Construction

Renovated

New Construction

Renovated

Parking Spaces

2015

2016

2017

601.2

755.1

847.2

653.3

952.2

954.2

Number of Projects Completed Annually

Total Construction Cost

Average Construction Cost

Parking SpacesParking Spaces Constructed / Renovated Annually

Spaces per Project

CONSULTANTS SURVEY RESPONSES

IPI | Parking Analytics: An Industry Snapshot | May 2017 | 3

PA R K I N G A N A LY T I C S : An Industry Snapshot

M A Y 2 0 1 7

How we gathered this data Survey respondents answered a series of tailored questions designed to capture industry KPIs:

• Select the type of organization that most closely matches your parking operation.

• Approximately how many full-time equivalent (FTE) personnel work in your parking operation?

• Approximately how many total parking spaces do you own, operate, or directly manage?

• What was your annual gross parking revenue for parking operations?

• What is your anticipated annual gross

parking revenue for parking operations?

• Approximately how many total parking citations were issued in your parking operation?

How Commercial Operators figure in

In the expansion of the survey, IPI reached out to commercial operators to capture KPIs specific to that segment of our industry. The questions addressed the number of locations managed, full- and part-time employees, gross parking revenue, and spaces managed.

The vast number of spaces managed were operated on behalf of clients and other organizations.This means that for our initial survey of commercial operators, this number may contain overlap with the 2,024,987 spaces tallied by the survey of airport, college, corporate, event center, hospital, municipal, and transportation organizations. Commercial operators can add additional data to the mix at parking.org/kpis.

2016 Revenue per Full-Time Equivalent (FTE) Personnel

Citations per Space

Parking Spaces per FTE

Average Revenue per Space 0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500

Airport

College

Corporate

Hospitals/Healthcare

Municipal/Government

Retail

Commercial Operator

$2,703

$1,460

$1,492

$2,458

$750

$3,500

$595

0 100 200 300 400 500 600 700 800

Airport

College/University

Event Center

Hospitals/Healthcare

Municipal/Government

Transportation/Transit

Commercial Operators

313 118

217

464

268

709

215

Average Space per FTE

Revenue Per Space

14.23

College/University Municipal/Government

Ave

rag

e C

itat

ion

s p

er S

pac

e

0

5

10

15 16.01

1.97

$$100

$200

$300

$400

$500

Ave

rag

e R

even

ue

per

FTE

$186K

$96.5K

$317K $321K

$154K

$412K

SURVEY RESPONSES

OPERATORS SURVEY RESPONSES

2 | May 2017 | Parking Analytics: An Industry Snapshot

4,745 Parking Operations

Under Management

2.52 MillionCommerically Managed Spaces

17,439 Full-Time Staff

268.2Average Parking Spaces

per Staff

2,519,300 Parking Spaces Owned and/or Managed

1,455Average Parking Spaces per Location

9,750 Part-Time Staff

0 $500 $1,000 $1,500 $2,000 $2,500

2015

2016

2017

$1,957

$2,458

$2,437

Average Revenue per Space

$0.0

1.0

2.0

3.0

Full-Time

Staf

f

Part-Time

Revenue per SpaceStaff per Location

Airport

College/University

Corporate

Events

Hospital/Healthcare

Municipal/Government

Retail

Transportation/Transit

Commercial Operators

Legend