may 2015 national employment network association nena marketing survey initial observations &...
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May 2015
National Employment Network Association
NENA Marketing SurveyInitial Observations & Results-Lisa Jordan: NENA President, and
Kathy Holmquist: NENA Co-Chair, Marketing & Customer Outreach
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May 2015
National Employment Network Association
• Emailed to entire NENA list serve
• Mailed postcards to all ENs based on Choosework website
• 119 respondents participated in survey
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Respondent Data
May 2015
National Employment Network Association
• 64% observed a decrease in call volume in recent months
• Most experienced decrease of 25% or more
• Decrease began when: – Paper Tickets were no longer mailed out– CD information was reduced &/or eliminated
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Question: Call Volume
May 2015
National Employment Network Association
Beneficiary Standpoint:•Score 3.22: An obvious purpose •Score 2.80: Information being easy to find and use•Score 2.92: Website being easy to navigate•Score 2.91: Design being appropriate for intended audience•Score 2.79: Whether it was readily apparent where to go to find assistance
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Question: Choosework Website
May 2015
National Employment Network Association
Top 5 responses:
•1st: (47.37%) EN’s Program Website•2nd: (46.32%) Partnerships with local agencies•3rd: (41.05%) Employment Network Mailings•4th: (37.89%) Use of Beneficiary CD for direct marketing•5th: (36.84%) Choosework website
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Question: Top Marketing Activities
May 2015
National Employment Network Association
Bottom 5 responses:
•9th: (13.68%) Partnership Plus Referrals•10th: (11.58%) Employment Network Robocalling•11th: (11.58%) Organization’s own Social Media efforts•12th: (8.42%) Bass Robocalling•13th: (6.32%) Wise Webinars
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Question: Top Marketing Activities
May 2015
National Employment Network Association
• Age Range: Ages 40-54 (64.21%) • Prior Work History: Worked within 3-5 years prior to Ticket
assignment (51.58%)• Beneficiary Status: SSDI (72.63%)• Referral Source, if known: Use of CD for marketing (20%)• Prior VR Services: No VR History (61.05%)
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Question: Client Characteristics
May 2015
National Employment Network Association
Top 3 Responses:
•Beneficiaries within specific zip codes (73.44%)•SSDI Beneficiaries (57.81%)•Beneficiaries under or over a specific age (51.66%)
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Question: CD Criteria for Marketing
May 2015
National Employment Network Association
Lowest 3 Responses:
•Beneficiaries with Payees (3.13%)•Beneficiaries who were awarded benefits within the previous 2 months (12.50%)•Beneficiaries who completed a TWP month in at least 1 of the prior 3 months (15.63%)
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Question: CD Criteria for Marketing
May 2015
National Employment Network Association
• 61.7% responding to question indicated using CD to make direct contact with Ticketholders
• 10.64% said they would have used CD, but never received it
• 65% indicated they used CD for direct mailings, with overall results being positive
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Question: CD Usage
May 2015
National Employment Network Association
• Initial observations & statistics are available to NENA members via Members Only Web Portal
• Once compiled, all information will be posted & available for review on NENA’s website
• We look forward to working with key stakeholders to develops solutions to key issues identified
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Next Steps