may 2013 sales conference
DESCRIPTION
May 2013 Sales Conference. Agenda. Introductions New for 2013 Just released Back list review / 2013 Goals Account opportunities Marketing Questions. Our Unique Position. No real competition for our key legal titles - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/1.jpg)
May 2013 Sales Conference
![Page 2: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/2.jpg)
Agenda
• Introductions• New for 2013• Just released• Back list review / 2013 Goals• Account opportunities• Marketing• Questions
![Page 3: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/3.jpg)
Our Unique Position
• No real competition for our key legal titles• The source for anyone looking for self-help
legal answers on wills, estates and marriages• Opportunity for retailers to be able to provide
those answers for their customers• Truly Canadian answer for Canadian small
business• Our challenges
![Page 4: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/4.jpg)
New for 2013
• Chairing a Meeting: The Quick & Essential Guide
• Creating a Happy Retirement: A workbook for planning the life you want
• Marketing Your Service: Get Noticed, Get Business
• Taxation of Americans in Canada: Are YOU at Risk?
![Page 5: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/5.jpg)
- Chairing a Meeting -• Government, Corporate, and Private sectors all hold official
meetings that require a chair person. More than 11 million formal meetings are held every day in the US alone
• Many people are thrust into the role of chairperson. They’re unprepared and looking for a quick fix
• Designed to serve as a slim, handy pocketbook reference for those with little to no experience chairing any size meeting. A Cliffs Notes version of ‘Robert's Rules’
• Competition on this title is moderate to low. The original SCP version, last printed in 1995, was always a strong seller. To this day, no sufficient replacement has been published in print (2 ebooks exist)
• We’re discovering a new generation of customers who’ve heard of the OP version and asking for it again
![Page 6: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/6.jpg)
- Creating a Happy Retirement -• The huge boomer generation is now entering the retirement
phase of their lives. • Most books on retirement concentrate on the financial
aspects of retirement. This book provides a practical way of planning how you will live your retirement years.
• The workbook is key as it includes a series of exercises designed to help you understand and focus on what’s important
• Spouses and partners often have entirely different ideas about how to spend their retirement years together. This is an important exercise
• Along with his wife (Lois) Ronald has authored dozens of books on family systems theory. His 2 current SCP books have been best-sellers for a long time; some of the Richardson's large audience will buy this book.
![Page 7: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/7.jpg)
- Marketing Your Service -• NA has become more of a service economy, less of a goods
based economy as production moves overseas• There's a need, and a demand from new business owners to
understand the distinctive nature of marketing a service• Since the old version was made OP we’ve had many
customers asking for an updated version, based on the strength of Doug’s ‘Marketing Your Product’
• This newly updated guide is written by an accomplished entrepreneur and marketing expert who shares his secrets for attracting clients
• Douglas Gray has authored over 20 books and is great at marketing himself and self-promotion!
![Page 8: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/8.jpg)
-Taxation of Americans in Canada -
• IRS is permitted to dip into the pockets of about a million Americans living in Canada!
• Target specific associations in the US for Americans that frequently travel north of the border (live, work, play, retire)
• Previous SCP 'Cross-Border Series' titles have all had a strong sales due to Keats, Connelly loyal client base and well attended seminars.
• Direct mail, email, and online marketing campaigns to Keats, Connelly and Associates client base
• Potential bundling opportunity with other Self-Counsel 'Cross-Border Series' titles (5 total written by Keats or Walters)
![Page 9: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/9.jpg)
Media Kits: Recently Released Titles
![Page 10: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/10.jpg)
Media Kits: Recently Released Titles
![Page 11: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/11.jpg)
Media Kits: Recently Released TitlesThe Prenuptial Guide: Contracts for Lovers• BC divorce law changes affecting common-law relationships. New version covers
same sex marriages. Entering wedding season. Supporting Parents with Alzheimer’s • Key is the unique "mom book“ – represents new angle on eldercare. Works as a
form of short-term memory. Also helps to assist multiple caregivers. Author is doing a cross-country bike tour (starts June) to promote Alzheimer’s awareness
Tax Survival for Canadians: Stand Up to the CRA• Not just a tax season book, audits happen year round. Preemptive - don’t just
fight audits, avoid them as well. Fight the CRA in court. Also dispels many common CRA myths.
The Social Media Advantage: An Essential Handbook for Small Business• Aimed at small business owners who are intimidated/overwhelmed by social
media. Perfect introduction to the top 5 or 6. Don’t have to be a marketing guru, the author’s are and they’ll teach you how to capitalize on this great free tool.
![Page 12: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/12.jpg)
Back List Review
• Our top 25 (attached)• Core lists by channel (attached)• Pre-pack offering• Office supply store program – we can provide
selling materials and plan-o-grams based on our experience with the chains
![Page 13: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/13.jpg)
Top 25
![Page 14: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/14.jpg)
Core Listing
![Page 15: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/15.jpg)
Account Opportunities
• Accounts we have had success with in the past (see attached list)
• Accounts we see opportunities in:• Small Business BC (15 locations)• UPS Stores (50 locations in BC)• Basics Dealers (27 locations in BC)• Independent office supply stores
![Page 16: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/16.jpg)
Account Opportunities
• What accounts do you have that we could create product for?
• What opportunities are we missing?• Are there subject matters you get asked for in
the reference category?
![Page 17: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/17.jpg)
Marketing Review: Feedback
• Marketing Gallery effective? (own section) or develop another way to deliver files?
• Which promotional tools are most effective? (discounts, freebies, displays)
• Sales rep newsletter helpful? • Heritage catalogs? BC Bookworld Ads • Metadata up to date?
![Page 18: May 2013 Sales Conference](https://reader036.vdocuments.us/reader036/viewer/2022062411/568168b5550346895ddf8dde/html5/thumbnails/18.jpg)
Questions / ContactMarketingTyler Douglas (North Van)E: [email protected]: 604-986-3366 x.215
SalesJason Crawford (Burlington)E: [email protected]: 905-333-6432
PublicityKellie Ann BenzE: [email protected] P: 604-986-3366 x.220