may 2013 digital shoredtich
DESCRIPTION
Consumers live in a fluid and connected environment, it's time for digital to be built-in and no longer tagged on. Branding lies into the inception of a strong and holistic experience across your business and beyond media. The opportunities for your brand to lead the market have completely shifted as new devices and interfaces are at stake. It's key to proactively convert those environments into brand assets. Advertising has become secondary and more than ever the brand is the answer. We'll explore 4 key ingredients make your brand exciting in a connected world: the dream, the experience, the communities and the velocity.TRANSCRIPT
venturethree for Digital ShoreditchBy Isabelle QuevillyMay 22nd, 2013
Brands made for a connected world
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In the last decade, digital has exposed all facets of your brand, impacting your business in many ways:
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COMMUNICATION
MARKETING
SERVICES
PRODUCTS
INTERNAL TEAMSRECRUITMENTCUSTOMER CARE
RESEARCH PARTNERS NEWS
INNOVATION B2B
GLOBAL/LOCALPRODUCTIONENVIRONEMENT
SHAREHOLDERS
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It all happened organically, without any proper brand thinking nor business planning.
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WHAT MAKES A BRAND
It’s time to join the dots between:
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WHAT MAKES A BUSINESS
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WHAT MAKESA BRAND
And turn digital technology into a real brand asset:
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WHAT MAKES A BUSINESS
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3 components to get you there
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BRANDIDEA
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BRAND IDEA
Understand the big idea that sits at the heart of your business.
An idea that will disrupt your category and addresses emerging needs.
That idea will drive all components of your brand.
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BRAND IDEA
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BRAND EXPERIENCE
BRAND EXPERIENCE
Manifest behaviours inherent to that brand idea across all touch points.
Convert your brand values into actionable user experiences guidelines.
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BRAND COMMUNITIES
BRAND COMMUNITIES
Create windows of attention to connect with people, influence behaviors and change motivations.
These can be done through devices or bespoke service design. BRAND
IDEA
BRAND EXPERIENCE
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ONLINEOFFLINENOLINE
DisruptiveAdaptive
Future-proof Business growth
So digital is built into your business, not tagged on!
