maxta vm-centric storage
DESCRIPTION
In this slidecast, Yoram Novick from Maxta describes the company's new software-defined, VM-centric Storage solutions. "The complexities and high costs of traditional enterprise storage are magnified in the virtual data center," said Yoram Novick, Founder and CEO of Maxta. "After being told repeatedly that expensive storage arrays are the only way to support enterprise applications in virtualized environments, IT organizations finally have an alternative to storage arrays that significantly reduces complexity and cost. Maxta has broken the code for integrating storage and compute into a converged virtual data center." Learn more: http://maxta.com Watch the video presentation: http://wp.me/p3RLEV-1wlTRANSCRIPT
Maxta Confiden,al
Thinking outside the storage box Software-Defined VM-centric Storage
Yoram Novick – Founder & CEO Amar Rao – VP Business Development & OEM Sales November 13, 2013
Under NDA un,l November 12, 2013
Maxta Confiden,al
Maxta at a Glance
! HQ – Sunnyvale CA (Delaware corpora,on) ! Execu,ves
― Yoram Novick – CEO and Founder ― Amar Rao – VP BD & OEM Sales ― Steve Velardi – VP Sales
! Employees ― 20 employees ― Outsourcing QA (India)
! Funding – $10M Series A (Andreessen Horowitz) ! Product Status
― Maxta soWware is Generally Available
MISSION: To drama,cally simplify and streamline IT
Maxta Confiden,al
Storage Challenges in the Virtual Data Center
! Complexity of storage ― Storage constructs are different from server constructs ― Storage UI is required in addi,on to VM UI
! Enterprise-‐class storage capabili,es are essen,al ― Highly available shared storage ― Space/,me/performance efficient Snapshots/Clones ― Capacity Op,miza,on
! High CAPEX/OPEX ― Storage arrays are inherently expensive and complex to
manage
Maxta Confiden,al
Maxta Storage Platform Overview
! Eliminate Storage Arrays and Storage Networking
! Drama,cally Simplify IT by elimina,ng Storage Management
! Provide Hypervisor agnos,c, VM-‐centric Enterprise-‐class data services for VM agility, con,nuous availability, data protec,on, and capacity op,miza,on
! Op,mize for flash performance and hard disk capacity
! Enable compute/storage convergence on standard servers maximizing capital and opera,onal savings
! Provide investment protec,on
Maxta Confiden,al
Maxta Architecture
Maxta Aggregated Storage Pool Server 1
Hypervisor
MxSP
SSD Disk Drives
Server n
Hypervisor
MxSP
SSD Disk Drives
Server 2
Hypervisor
MxSP
SSD Disk Drives
Maxta Global Namespace
Ethernet
Virtualiza@on UI
Maxta Confiden,al
Maxta Value Proposition
Enterprise Storage Redefined for the Virtual Data Center SAN NAS
Manage VMs, NOT Storage
Provide Enterprise Class Data Services
Leverage Convergence and Commodity Components
Drama,cally Simplify IT Enhance Resiliency,
Con,nuous Availability, Data Protec,on & Agility
Maximize CAPEX and OPEX Savings
Eliminate storage arrays and storage networking
Maxta Confiden,al
Maxta Capabilities
Streamline IT by integra,ng storage with virtualiza,on from UI to data management
(Manage VMs for storage)
Protect your applica,ons simply & efficiently (Best in class snapshot and clone technology)
Deliver end-‐to-‐end data integrity (Leverage strong checksums)
Maximize storage u,liza,on (Thin provisioning, Compression, De-‐duplica,on, Flash op,mized)
Maxta Confiden,al
Initial Target Use cases
! Enterprise ― ROBO (Remote Office, Branch Office) ― Test and development environments ― DR site storage ― Virtual Desktop Infrastructure (VDI)
! Mid market and SMB ― Storage for virtual infrastructure
Maxta Confiden,al
Go-to-Market Strategy
! Channel focused Sales model ― Phase 1 : Direct sales, fulfilled through the channel ― Phase 2 : Channel led sales; 100% through channel ― Phase 3 : OEM rela,onships
! Ini,al focus on VMware centric customers and channels / OEMs ! Ini,al North America market focus
Maxta Confiden,al
Thank You
Maxta Confiden,al
Backup Slides
Maxta Confiden,al
Data Center Transformation - Last Decade The Compute/Storage Gap
! Enterprise Compute/Server ― Server Virtualiza,on redefined Compu,ng
• Abstrac,on, pooling & on-‐demand alloca,on of resources • New levels of simplicity, availability, agility and cost
! Enterprise Storage ― Incremental improvements to basic architecture
• SAN/NAS paradigm virtually unchanged ― Flash/SSD is the only radical innova,on
• Improves I/O performance and Cost/IOPS (not Cost/GB) ― No match to Compute levels of simplicity, availability,
agility, and overall cost
Maxta Confiden,al
Maximize Savings – Total Cost of Ownership
Simple & Green
85% Reduc,on in OPEX
Converged
55% Reduc,on in CAPEX 80% Reduc,on in TCO
Savings
77% Reduc,on in Power and Cooling 60% Reduc,on in Floor Space
Environmental
Maxta Confiden,al
Simplified Management
! Completely integrated into vSphere Client and workflow
! Snapshot and Clones at VM level granularity
! Single-‐pane-‐of-‐glass for VM and storage administra,on
― No separate storage UI
! Spend less ,me managing storage
Maxta Confiden,al
Capacity Optimization
! Thin Provisioning ― No upfront reserva,on ― Reduces capital expenditures, by boos,ng
capacity u,liza,on ― Lower opera,ng expenditures, by elimina,ng
administra,ve tasks
! Compression and De-‐Duplica,on ― Inline reduc,on with no performance penalty ― Reduce capacity u,liza,on by 3X -‐ 5X
Incoming data Inline compression and de-‐duplica@on
WriGen Data
WriGen Data
WriGen Data
Purchased physical capacity
Allocated capacity Maximize Storage u/liza/on
Maxta Confiden,al
Data Protection
! Unlimited VM level Snapshots and Zero Copy Clones ― Extremely fast and efficient ― No upfront reserva,on of space ― Ability to uniquely revert to every
snapshot ― Enable backup without impact to
produc,on applica,ons ― Enable instant provisioning of new
VMs leveraging VM templates
Hypervisor
MxSP
Global Namespace
Maxta Storage
Maxta Snapshot
Protect your applica/on Simply, Efficiently
Maxta Confiden,al
Data Integrity
! Automa,cally detect and fix data integrity issues due to hardware failures ― Prevent silent data corrup,on
! Sustain any 3 drive failures ― Top-‐notch resiliency
Checksum reveals that data is corrupted
MxSP reads from the replica, validates checksum, returns data to host, replaces the corrupted data
MxSP MxSP
Deliver End-‐to-‐End Data Integrity