maximum impact guide - photo booth plus michigan · turbo charge your next event imagine your...

PHOTOBOOTHPLUS.COM | 122 S. MAIN ST. #110B | ANN ARBOR, MI 48104 | 734.236.1600

MAXIMUM IMPACT GUIDE25 easy and measurable ways to squeeze every drop of R.O.I., social media buzz, & sponsorship value from your next event

http://photoboothplus.com/corporate-rentals.html


Turbo Charge Your Next EventImagine your guests happily inviting you to become a part of their story; virally sharing & embracing your brand, and having the time of their lives doing it.

The truth is, most people hear “photo booth” and think of a hilarious wed-ding experience, or of the coin operated units at malls and bars. That per-ception creates the perfect opportunity for your brand to sneak in and grab attention, build awareness and stimulate measurable conversion, all under the guise of entertainment.

Why Do I Need This Guide?This implementation guide showcases our features that will accomplish the following at your event:

• Increase your events branding and spark brand recognition

• Generate social buzz and promote virality with user-generated content

• Create an unforgettable on-site experience

• Provide a keepsake that continues to add value beyond your event.

• Act as an implied testimonial when others connect your brand with the enjoyment they see in the photos.

• Convert event attendees into targeted leads for your business

Logos & Overlays

• Branding

Social Buzz

On-Site Impact

• Beyond the Event

• Testimonial

Lead Generation

This table, found on each page, high-lights the areas of return each feature will maximize



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DescriptionLogos & Overlays • • • Add custom graphics to every image

Image Layout • • • Full control of image & logo positioning

Animated GIFS • • • • Animate strip photos into a GIF

Photo Booth Prints • • • • Instant 2x6” or 4x6” prints

Video Booth • • • Up to 30 sec. HD videos

Direct-to-Email • • • User emails images from the booth

Brand Facebook Uploads • • • • Auto-upload images to your brand page

Social Sharing Kiosk • • • • • Share to FB, Twitter, Email, Pinterest & Txt

Data Collection & Surveys • • Collect email or survey data from booth

#Hashtags • • Jump-start a trending topic via social posts

Instagram Print Station • • • • • Mobile images printed with branding

On-Screen Graphics • • Brand the on screen booth experience

Printed Backdrops • • Full color; great for step & repeat

Green Screen • • Swap in multiple background images

On-Site Signage • • On-site branded signs to draw attention

Accent Lighting • • Highlight the booth area in dim rooms

Booth Graphic Wrap • • Brand the booth itself

Branded Props • • • Capture guests experiencing your brand

HD Monitor & Projection • • View images instantly on big screen or wall

Photo Guestbook • • Scrapbook with photos & guest signatures

Online Gallery • • View & share images after the event

Photo Frames • • Desktop or magnetic acrylic frames

Microsites & Facebook Tabs • • • • Custom built websites & tabs

Custom Projects & Builds • • • • • • Let us make your vision a reality

Clicking the feature will take you to its page. The aarow at the bottom right of each page will bring you back here.

Contents: Feature Matrix


PHOTOBOOTHPLUS.COM | 122 S. MAIN ST. #110B | ANN ARBOR, MI 48104 | 734.236.16004 h

Logos & OverlaysIncorporate your branded collateral into each photo as a logo, or graphic overlay. Your guests will remember exactly who provided them with such a wonderful experience.

Years later, when the photo is still displayed on their desk, refrigerator, Facebook or Instagram account, the image provides a lasting testimonial of their appreciation.

Every Photo Booth Plus booth experience includes the opportunity to incorporate a logo or overlay that will appear on each image.

Logos & Overlays

• Branding

Social Buzz

On-Site Impact


• Testimonial

Lead Generation



Image LayoutInfinitely flexible image layouts allow you to plan your design to accommodate your collateral including photos, text, graphics and logos.

We are happy to work with you to configure your layout and graphics in the way that would best accomplish your needs.

IN USE• All of the photo layouts to the

right are available, as well as any other layout you can imagine

• 2x6” strips or 4x6” prints are our available print sizes. However, the layout within those dimensions are completely flexible.

• Any size dimensions can be created if your images are destined for digital sharing instead of physical prints!

Image Layout

• Branding

• Social Buzz

On-Site Impact


Testimonial

Lead Generation



Animated GIFSAnimated GIFs are short clips of images or video that play on a loop. Animated GIFs have been around for years, but became ex-tremely popular recently as easy ways to spread memes & video highlights.

Since the animated GIFs recent resurgence, both Facebook and Twitter have enabled the use of GIFs on their networks, fueling their universal acceptance.

IN USE• When enabled, the booth automatically creates a GIF for each session

• Guests can receive both a printed strip and digitally share the GIF

• A logo, full graphic overlay or even a series of images can be added on top of the GIF, showcasing your brand.

Animated Gifs

• Branding

• Social Buzz

On-Site Impact


• Testimonial

Lead Generation


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Photo Booth PrintsWe offer instant printing of 2x6” or 4x6” prints. Our prints are created using the same full color dye sublimation printers used by professional photography labs.

• Prints emerge completely dry in less than 30 seconds after the photo booth session

• Our images are coated with a clear pro-tective layer making them fingerprint re-sistant

• Unlike cheaper ink jet prints, our photos are rated to last 40 years without fading, making sure your message is delivered

TIPWhen social buzz is an important goal, it may make sense to offer digital sharing instead of printed images. That way, users must share their images digitally to access them.

Photo Booth Prints

• Branding

Social Buzz

• On-Site Impact


• Testimonial

Lead Generation



Video BoothIn addition to photos, our booths can also capture clips of up to 30 seconds of full HD video.

Reality TV has made confessional style videos popular and guests are able to share comfortably in our curtain style or sit-down booth.

Our HD video booth is great for capturing:

• Testimonials

• Customer Feedback

• The user’s choice of photos or video

TIPAdd a social sharing kiosk to allow users to share video clips via Facebook, Twitter, Text Message and Email.

Video Booth

Branding

• Social Buzz

On-Site Impact


• Testimonial

Lead Generation



Direct-to-EmailOur touchscreen enabled booths can be con-figured to allow guests to enter their email ad-dress and receive a digital copy of their photo sent right from the booth.

If Internet access is available on site the pho-tos will go out immediately. If not, the images will cue for delivery back at our office.

• The email sent from the booth can be customized to spread your brand message, and begin a relationship with the booth user

• Direct-to-Email is great for lead generation at sponsored events, because we provide you with a list of all of the emails entered following the event

Direct-to-Email

• Branding

• Social Buzz

On-Site Impact

Beyond the Event

Testimonial

• Lead Generation



Brand Facebook UploadsWith our Facebook Upload option, photos are uploaded securely from the booth into a gallery on your Facebook page. By having the digital images available on your page, you’ll create a spike in both traffic and en-gagement as users visit your page to ac-cess their images.

As your guests tag themselves and share photos to their own profile, your reach in-creases. Additionally, the photos act as a social testimonial when people see their friends interacting with your brand.

• If wireless Internet is not available at your venue, we will provide a wireless hotspot to upload photos in real time

• Uploading can be held in a queue, giving you the opportunity to approve photos before they’re posted to your page

• All login setup is done prior to the event, and guests will never have access to your login information

Brand Facebook Uploads

• Branding

• Social Buzz

On-Site Impact


• Testimonial

Lead Generation



Social Sharing KioskWith our social sharing kiosks, booth guests can instantly share their content to Facebook, Twitter, Pinterest, Email & via Text Message on our touchscreen iPads or widescreen computers.

Following the event we are able to pro-vide you with various types of contact and demographic information provided by your guests. For more info see Data Collection & Surveys.

Rest assured knowing that usernames and passwords are encrypted, and will not be stored or shared. Users are automatically logged off of their profiles when each post is complete.

• Photos, video and animated GIFs can all be shared from the kiosk

• Post copy for Twitter, Facebook and email can be fully customized

• Multiple kiosks can be activated at the same event to accommodate larger audiences

TIPAny, or all networks can be enabled on the social kiosk simultaneously. We suggest selectively en-abling the platforms that will be most beneficial to your engagement goals.

Social Sharing Kiosk

• Branding

• Social Buzz

On-Site Impact


• Testimonial

• Lead Generation



Data Collection & SurveysIn addition to collecting user information and sharing content to social net-works, our Social Sharing Kiosk can also incorporate questions or polls to col-lect product research, customer feedback and client testimonials.

All data is provided to you in a spreadsheet format following the event.

• Email & cell phone data can be collected for future communication.

• Facebook provides a wealth of information such as name, birth date, age, location, interests and any other information your guests have made pub-licly available on their profile.

TIPTo incentivize guests to complete a short survey, pair it with a contest where winners are drawn from survey participants.

Data Collection & Surveys

Branding

Social Buzz

On-Site Impact

Beyond the Event

• Testimonial

• Lead Generation



#HashtagsAdd a hashtag to the logo or overlay of your image, or directly into the message posted from the social sharing kiosk.

Hashtags allow related content from your event to be viewed easily when searching social networks such as Twitter, Instagram or Tumblr.

TIPThe use of a hashtag will strengthen your ability to create a trending topic.

#Hashtags

Branding

• Social Buzz

On-Site Impact

Beyond the Event

• Testimonial

Lead Generation



Instagram Print StationOur print Instagram social station lets you crowdsource your event photos. Any image tagged with your specified hashtag and posted to Instagram, Twitter or emailed to the station will be pulled into a gallery in real-time and merged with your branded graphics, before being printed.

IN USE• The images and hashtag make a social impact during your event, plus

guests receive printed images to have as a keepsake.

• In addition to printing, photos grabbed can be shown in an instant slide-show. See HD Monitor & Projection for projection options.

• Instagram videos are also supported

Instagram Print Station

• Branding

• Social Buzz

• On-Site Impact


• Testimonial

Lead Generation



On-Screen GraphicsAll of our on-screen graphics can be customized for an immersive brand ex-perience.

Our art department can work with you to make the look and feel of the booth software blend perfectly with your brand identity, or we can provide templates for your graphics department to have complete control.

On-Screen Graphics

• Branding

Social Buzz

• On-Site Impact

Beyond the Event

Testimonial

Lead Generation



Printed BackdropsOur full-color, HD quality printed fabric backdrops highlight your brand in each photo, while simultaneously making your branding the visual center of at-tention on-site at your event.

A backdrop with logos or graphics can reinforce your brand while your custom-ized overlay graphic highlights the spe-cific messaging of your campaign.

• Multiple backdrop sizes are available to fit your available space and bud-get

TIPCreate a backdrop that can be re-used and adjust the overlay graphic to per-sonalize the photos for each event. We will clean and store your wrinkle free fabric backdrop for re-use at no additional charge.

Printed Backdrops

• Branding

Social Buzz

• On-Site Impact

Beyond the Event

Testimonial

Lead Generation



Green ScreenImagine your guests superimposed on a magazine cover designed for your event. The green screen is automatically replaced in the photo by a custom background image. With our booth’s live view screen, guests can position themselves as they take each photo.

• Layers can be added over the top of each image including logos & branding or the name of your event

• The green screen allows you to offer multiple backdrop options to your guests or change the available backdrop throughout your event.

TIPGreen screen installations are best in controlled lighting environments and not outside or across from windows where ambient light may change regularly. When using only one custom designed backdrop Printed Backdrops are pre-ferred.

Green Screen

• Branding

Social Buzz

• On-Site Impact

Beyond the Event

Testimonial

Lead Generation



On-Site SignageOne of the most overlooked parts of an effective on-site activation is signage. The signage can grab event-go-ers attention, highlight your brand, and give instructions on how guests can make the most of the photo booth ex-perience.

TIPIt’s often a good idea to alert guests that the photo booth is free to them to use. In commercial spaces many people expect photo booths to be coin operated.

On-Site Signage

• Branding

Social Buzz

• On-Site Impact

Beyond the Event

Testimonial

Lead Generation



Accent LightingOne of the most overlooked addi-tions to a great event setup is light-ing.

Adding accent lighting draws atten-tion to your photo booth, making it a focal point that guests can’t ig-nore, even in a dimly lit room.

IN USE• Even if you choose to skip additional lighting, your booth photos will look

great as they’re illuminated with the booth’s flash

• With the right lighting guests will be intrigued, and welcomed to come cre-ate and share

• With dim room lighting, the effectiveness of your On-Site Signage and the ease of assembling your Photo Guestbook is reduced

Accent Lighting

• Branding

Social Buzz

• On-Site Impact

Beyond the Event

Testimonial

Lead Generation



Booth Graphic WrapAll three of our booth styles (open air, curtain style & traditional seated) can be wrapped with vinyl graphics that capture your brand’s essence.

By customizing touchpoints throughout the entire on-site process, you can be cer-tain your guess will attribute the memo-ries they captured to your event and your brand.

Booth Graphic Wrap

• Branding

Social Buzz

• On-Site Impact

Beyond the Event

Testimonial

Lead Generation



Branded PropsA box of fun props such as silly glasses, hats, wigs and necklaces come standard with any photo booth rental, but one of the best branding upgrades you can give to your booth is providing branded props.

In addition to being fun, branded props allow you to boost the testimonial value of your images.

Both your guests and anyone else in view of their images after the event will be reminded of how enthusiastically they interacted with your products.

Branded Props

• Branding

Social Buzz

• On-Site Impact

Beyond the Event

• Testimonial

Lead Generation



HD Monitor & ProjectionAdding an External Monitor, or HD Pro-jector with 80” Screen allows every-one at your event to see the photos as they’re taken, in real-time.

For an even bigger impact, the images can be projected on a wall or ceiling.

• Projection can be branded with your collateral

• The screen briefly shows each photo as it’s taken and then returns to a fading slideshow of the previous photos

TIPIf long lines are expected, a table top External Monitor can accentuate the booth experience by letting guests watch the fun happening in the booth, re-maining entertained until their turn.

HD Monitor & Projection

• Branding

Social Buzz

• On-Site Impact

Beyond the Event

Testimonial

Lead Generation



Photo GuestbookOur photo guestbook is a fabric scrap-book assembled on site by your guests and our booth attendant. Guests are in-vited to sign next to their photo and leave well wishes and thank you messages.

You will receive your fabric-bound Guest-book at the end of the event fully assem-bled.

• Our guestbooks are embraced by businesses that can’t legally advertise using testimonials

TIPSLeave your book on the office coffee table. When potential customers see oth-ers happily posing in images with your staff, it signifies their satisfaction.

Our clients have had similar success pinning photos on a highly visible cork board. Imagine the impact of 200 photos of happy customers smiling and em-bracing their trusted advisors!

Photo Guestbook

Branding

Social Buzz

On-Site Impact


• Testimonial

Lead Generation



Online GalleryAn online gallery including all of the images taken at your event comes stan-dard as a part of all of our corporate booth packages. The gallery will be cre-ated following your event and you can invite your guests to visit the link on our website to view, save and share their images.

In addition to the online gallery, all of your images will also be provided to you on a flash drive the same day of your event.

• By default we create galleries that are password protected so that only people you provide access to can view, share and save the images

• Your gallery is guaranteed to be available for 2 years following your event

• If a customizable gallery branded with the look and feel of your campaign is more your speed see Microsites & Facebook Tabs

Online Gallery

Branding

• Social Buzz

On-Site Impact


Testimonial

Lead Generation



Photo FramesVarious style and sizes of photo frames are available to accompany the print-ed photos your guests receive.

Frames are available for both 2x6” strips and 4x6” prints, and help to en-sure the photos will be enjoyed and displayed prominently highlighting the excitement your brand made possible.

IN USE• Acrylic stand-up frames work great for photos you’d like to see displayed

on desks or tables

• Vinyl bookmark sleeves are cost effective and great for book readers. Add a metal hook and they can double as holiday ornaments

• Magnetic strip frames are perfect for suggesting that the photos end up where they will be viewed daily (and let’s be honest, it’s where most of them end up anyway) on the fridge!

Photo Frames

Branding

Social Buzz

On-Site Impact


• Testimonial

Lead Generation



Microsites & Facebook TabsPulling from our social media agency roots, our design and development team can work with you to incorporate your photo booth images into branded gal-lery, microsite, or Facebook tab.

IN USE• Increase social engagement by driving traf-

fic to your social accounts

• Spark additional conversation with Facebook enabled comments

• Allow guests to share and comment on pho-tos within a branded interface

• Generate leads by transitioning from photo interaction to a brand experi-ence in your own controlled environment

Microsites & Facebook Tabs

• Branding

• Social Buzz

On-Site Impact


Testimonial

• Lead Generation



Custom Projects & BuildsAt its core, Photo Booth Plus is a boutique mar-keting firm. We’ve built and managed experien-tial and social media campaigns for various For-tune 500 companies, and we’re excited to bring those capabilities your next event.

In addition, we design and build our photo booths in our own scenic fabrication shop. We’re ready and able to work with you to create a custom build, or experience for your event.

Invite us into your ideation process. We’re happy to help in the process of go-ing from goal to strategy, and then from implementation to analytics.

Custom Projects & Builds

• Branding

• Social Buzz

• On-Site Impact


• Testimonial

• Lead Generation

Faster Horses “Selfie Stage” overlooking festival grounds



For Questions & Reservations - Contact:Martin Smith | ROI Specialist e: [email protected] o: 743.236.1600 d: 313.445.2030


maximum impact guide - photo booth plus michigan · turbo charge your next event imagine your...

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