maximizing)your)potenal - mipaa.co.uk file@jangles 5 you can’t tell anyone anything new any more....
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Maximizing Your Poten1al
Neville Hobson @jangles #MIPAA Kick Start Programme Maidenhead, September 18, 2015
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• Communicator • Blogger • Podcaster • Digital natural • Test pilot (shiny new objects) • Experimenter • Visualizer • Eternal optimist
hJp://www.nevillehobson.com/about/
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You can’t tell anyone anything new any more. They already Googled it.
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Understand…
– The difference between uninformed behaviour and good practice
– Organization change – Behavioural change – Technology change
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hJp://www.adweek.com/adfreak/chrysler-‐throws-‐down-‐f-‐bomb-‐twiJer-‐126967
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hJps://twiJer.com/davewalker/status/579256621689364481 hJp://tomfishburne.com/2011/02/for-‐immediate-‐release.html
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Pity the PR person who is not agile and
technically astute
Brian Kardon, CMO, Lattice Engines, New York
hJp://www.fastcompany.com/3000994/best-‐prac1ces-‐b2b-‐pr
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Drivers
Key Enabler
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Maximizing Your Poten1al 5 tips
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#1: Know Your Business
• Vision • Mission • Culture
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Our definition of Public Relations: Public Relations is about reputation - the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
#2: Know Your Profession • Understand the meaning of
‘Public Relations’ • Understand the strategic role
of PR in supporting business goals
• Understand the role of PR in your business ”
“
hJp://www.cipr.co.uk/content/careers-‐advice/what-‐pr
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#3: Know digital, social
• Shift: broadcast u engagement
• Shift: old media tu new media
• Shift: consumer tu creator tu publisher
• Shift: your thinking hJps://blog.kaspersky.com/office-‐of-‐the-‐future/7343/
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#4: Know Trends
hJp://releasd.com/576a/digitalprreport2015
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#5: Know Industry Developments hJp://amecorg.com/barcelona-‐principles-‐2-‐0/
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Ul1mately, be…
• Relevant • Measurable • Valuable • Entrepreneurial
• Ethical • Open • Professional • Courageous
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This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
n +44 7577 997 222 n [email protected] n www.nevillehobson.com n @jangles
Maximizing Your Potential Neville Hobson @jangles #MIPAA Kick Start Programme, Maidenhead, September 18, 2015