maximizing your network investment through advanced

Maximizing your network investment through advanced services and applications

Tammy CoutureMotorola Home & Networks Mobility Business

CDG Mobile Broadband WorkshopBeijing, China

November 24, 2008

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008.

Broadband is driving Global Growth in Mobile

Mobile Broadband

Higher capacity networks Ability to lower prices and increase capacity

utilization

Convergence - Existing Wireline Operators and Multi-Service Operators

All IP infrastructure VOIPPersonalized Mobile

High-Bandwidth Services (Video, Music)

Disruptive New Entrants Consumer Expectations

Wireless Operators

Mobile Broadband - Big Opportunity On The Doorstep

Voice/Data/Video/Wireless Quad Play


• Convergence of Communication,Computing & CE Platforms

• Multi-mode Devices Connect to Various Access Networks

Service Requirements, Availability, Cost …

Mobile Device EvolutionMobile Device Evolution

• User Behaviors Trend from Wired to Wireless;

• Individuals becoming content creators

• Same Rich IP Apps and Services in all Environments

Ubiquitous & Consistent Experience Desired

Network EvolutionNetwork Evolution

• All-IP Network For Fixed-Mobile Convergence

• Co-existence of Different Access Networks for Various Needs

Coverage, Mobility, Capacity, QoS, Data Rates …

Service EvolutionService Evolution

Mobile Broadband Evolution

CDMA2000 is leading the evolution to next-generation mobile broadband services


The World Is Going All IP

Content Providers

service deliverycontent & applications

devicesnetworks

Advertisers

Ser

vice

Pro

vide

rs

End Users

ALL-IP is the foundation for application, service, and network convergence


Mobile Application Trends

Stock Ticker Gamecasting Data Casting

Home Screen Main Menu Favorites infoCast Theme Management

Shopping Portal

Appointments FrequentFlyer

GameAlerts

TrafficAlerts

Multimedia Weather Traffic

Purchase concert tickets, forward video trailer, and send tickets to a friend

Voice/Data/Video/Wireless Quad Play

Richer Information Distribution

(Uni-casting and Multicasting)

Personalized Mobile

(Multimedia & 3D translucent)

Social Networking

(Intensive uplink info sharing)

Personal Agents

(Location & Timed-based Alerts)


CDMA2000 1xEV-DO Rev. A is Meeting Data Needs Today

Consumers

3GEV-DORev A

EnterprisesPush-to-Talk

MobileComputing

Video Downloads/Podcasts

Music Downloads

VoIP

Video Telephony

Multimedia Messaging

Push-to-Talk


28%

25%

23%

17%

16%

16%

13%

33%Full internet/Web-browsing

Location-based service (GPS)

Video capability

MMS/Picture messaging

Downloadable games

Push-to-talk

Video calling

Downloadable programs

Applications Desired on Next DeviceUnited States Likely Upgrader Q4 2007(N=11,051)

Demand for Push-To-Talk is significant

Source: Nielsen Mobile Q4 2007


Push-to-Talk Users by IndustryBase: Total US Subscribers (N=41,659)

Push-To-Talk usage highest in Building Trades & Transportation

Building trades, 13%

Transportation , 8%

Media and Entertainment/ Hospitality, 5%

Government/Public Safety, 4%

Manufacturing , 4%

IT/Telecommunications, 4%

Education, 3%Financial Services, 4%

Professional/Business Services , 3%

Health care/ Pharmaceutlicals/

Biotech, 4%

Energy/Utilities/Mining/Agriculture, 5%

Real Estate, 5%


Other, 4%



Manufacturing , 12%Transportation , 11%

Media and Entertainment/ Hospitality, 11%

Other, 10%

Retail/Wholesale, 9%

Education, 7%

Financial Services, 7%

Health care/ Pharmaceuticals/ Biotech,

10%

IT/Telecommunications, 9%

Real Estate, 10%

Building trades, 10%

Energy/Utilities/Mining/Agriculture, 10%


Professional/ Business Services, 7%

Push-To-Talk desire** highest in Manufacturing, Transportation & Hospitality/Media/Entertainment

**Desire amongst subscriberswho do not currently use PTT


Push-to-Talk Desirers by IndustryBase: Total US Subscribers (N=41,659)


Very Strong Demand from Both Enterprise and Consumer MarketsVery Strong Demand from Both Enterprise and Consumer Markets

PoC Satisfies Enterprise & Consumer Segments

PoC has the potential to become a mass market service

• Teens & Young Adults– Fast Communication

– New and Fun

– Convenient for gathering friends for a night out

• Adults & Families– Easy to use

– Great while driving

– Quick communications with family members

• Enterprise and Mobile Workers– Fast communication

– Group calling

– Quick response to problems and questions


Implementing VoIP over EV-DO Rev. A

• Important factors to know– Wireless VoIP has advantages over legacy cellular

voice service

– VoIP is more sensitive than other best effort data traffic

– Ability to support IP-based concurrent voice and data applications

– VoIP available today to consumers

• Key system parameters for VoIP planning– Call model

– Traffic forecasting

– Best effort traffic versus QoS

– IP system planning

• Operator Efficiencies– Flexibility of managing both voice and data traffic on a

single network

– Single data network easier to maintain than mixed data and circuit network


Customer demands Evolving

Social Networking – My Space115M users per month (6/07), up 72% Y/Y

230K new registrations per day (6/07)

Video Download – You Tube75% of Users watch online Video

206M unique visitors during 8/07, up 185% Y/Y65K videos uploaded daily (7/06)

21B MOU during 8/07, up 332% Y/Y28% of Internet Traffic

15min of YouTube a day = 1.2GB/month

Reasonable Use Profiles

APPSDays/ Mo

KB /Day

Hrs /day Kbps KB / Mo

VoIP on Mobile 30 0.2 64 172,800

Outlook (10 emails + 5 with attachments) 30 10500 315,000


Live Messenger (assuming it replaces SMS) 30 10.0 3 405,000

MySpace/Facebook, profile update, video stream up and down 10 0.3 128 172,800

General Browsing, Music + News sites, etc… 20 1.0 100 900,000

Home recorded movie on hard drive set top box / Sling / Computer 6 2.0 1000 5,400,000

Youtube, News clip 20 0.5 256 1,152,000

Radio streaming and home stored music 20 2.0 128 2,304,000

11.1Gbytes / Month

APPSDays/ Mo

KB /Day


VoIP on Mobile 30 0.1 64 86,400



Live Messenger (assuming it replaces SMS) 30 10.0 3 405,000

MySpace/Facebook, profile update, video stream up and down 5 0.5 128 144,000

General Browsing, Music + News sites, etc… 10 0.5 100 225,000

Home recorded movie on hard drive set top box / Sling / Computer 4 2.0 1000 3,600,000

Youtube, News clip 10 0.3 256 345,600

Radio streaming and home stored music 15 1.0 128 864,000

6.0Gbytes / Month

APPSDays/ Mo

KB /Day


VoIP on Mobile 30 0.5 64 432,000


General Browsing, Price check + News sites, etc… 20 1.0 100 900,000

Youtube, News clip 20 0.5 256 1,152,000

Radio streaming and home stored music 4 0.5 128 115,200

2.7Gbytes / Month

TypicalMobile only

College StudentLaptop + Mobile

Urban ProfessionalLaptop + Mobile

APPSDays/ Mo

KB /Day


VoIP/Conference on Mobile 20 1 64 576,000

VoIP on Mobile 30 0.1 65 87,750

Netmeeting when Out of Office 4 0.5 500 450,000


Outlook (100 emails + 25 with attachments but only 5 attachments download) 30 16000 480,000

Communicator 4 8 3 43,200

Linked-In, profile update, video stream up and down 2 1 128 115,200

Competitor sites, News sites, etc… (Bursty traffic) 4 1 100 180,000

Home recorded movie on hard drive set top box / Sling / Computer 2 2 1000 1,800,000

Youtube, News clip 10 0.5 256 576,000

Radio streaming and home stored music 10 1 128 576,000

5.1Gbytes / Month

Road WarriorLaptop + Mobile

5.1GB/month 6GB/month

11.1GB/month 2.7GB/month

Media Downloads – iTunes4B songs DL thru 2/08

20M songs DL on Xmas Day ’07 aloneOver 100M TV shows DL thru 10/07

Over 2M movies DL thru 10/07

Streaming Video Fills Up the Pipes…

Sources: company reports, comScore, Garrner, iSuppli,ITU, eBay, Morgan Stanley Equity research.


Strong Demand for Mobile Broadband Mobile Data Explosion Expected

Rev. A Data Adoption Leads to EV-DO Enhancements and 4G Migration

Internet is going mobile (Browser/Apps)

Flat rate data tariffs attractive

Verizon Wireless grew its data revenue from $1.8B in Q2 2007 to $2.6B in Q2 2008

Continued growth in 3G markets to cope with mass market mobile data adoption

Today’s CDMA network will be enhanced to address the needs for rapid data growth and gradually evolve to next-generation platforms


Motorola CDMA & OFDM-Based Solutions

maximizing your network investment through advanced

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