maximizing social media for branding and audience engagement - p. kim bui - seattle newstrain -...
TRANSCRIPT
SOCIAL MEDIA
FOR WORLD
DOMINATION
(or at least content)
I tweet. A lot.
I also sometimes Facebook.
Hello!I Am Kim Bui
You can contact me at
@kimbui
Not just a bylineWe no longer live in an era where our
name comes after a publication.
A MISSION STATEMENT
Why do I want to know you?
How do you define yourself?
How do you want others to describe you? (ask!)
You brand online needs to be a little bit
personal. It’s up to you how personal.
WJCHAT COFOUNDER
EMERGING PLATFORM
JOURNALISTFOODIE
WHO AM I?
What is your social media brand? Tell the
person next to you who you are, what you’ll
use and what you’ll talk about.
Craft a bio together.
Exercise!
Find someone you
respect and whose
posts you like.
Imitate them.
Imitation and flattery
Use Buffer and
schedule tweets.
Anything you tweet
on top of that is cake.
Look like you tweet all day
Don’t be the guest
who only talks about
themselves.
Remember: It’s a dinner party
TWITTER TIPS
Tweetdeck.
It’s the best.
A Place to StartUse something like Twitter List Copy
to base your list off another person
USE NETWORK ANALYSIS THINKING TO FIND OUT WHO IS BEST TO
FOLLOW
MAKE LISTS EARLY
CULL BAD EGGS FREQUENTLY
START WITH THE OBVIOUS, LOOK AT WHO THEY’RE FOLLOWING, RTING,
CITING
Profile, unless
you have time
and/or are
concerned about
security.
Page or profile?
FACEBOOK TIPS
Talk to people.
A lot. Expect
debate.
Have conversations
FACEBOOK TIPS
PRIVACY first,
please.
? button on homepage →
Privacy Shortcuts → “See
more settings”
Also change relationship
and family on your profile.
Facebook has said it’s going
after longer, produced video.
Is it worth a test run?
Produced video?
From NPR: When possible, avoid
a talking-head, broadcast
model. Always look for ways to
add interactivity or visual value.
This is not TV
LIVE LIVE LIVE
Don’t make your own
subreddit. Join one.
Know the difference between
Discover and stories
Snapchat
The rest of them
BUT DO I NEED TO TALK TO MY AUDIENCE?
YES.
I hate
screenshots.Like language, sometimes it’s
better to aim for accessibility.
If you tweet a screenshot, give
context, please.
Headquarters
Do you speak another
language?
Take a story you’re working on. Pitch it to each
other and write a social media post with your
partner from before. Where will you put what?
How will you maximize the story?
Exercise!
You > Any automation
Better post less often
than post to fill space.
