maximizing media to promote mobile apps

15
Mobile Rules Issue 1.0

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With over one million iOS and Android apps in the app store, it’s hard to stand out in the app ocean. But it’s not mission impossible!

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Page 1: Maximizing media to promote mobile apps

Mobile Rules Issue 1.0

Page 2: Maximizing media to promote mobile apps

Executive summary Paid media Owned media Earned media Summary

MAXIMIZING MEDIA TO MARKET APPS How to launch and market your app leveraging paid, owned and earned media ?

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Page 3: Maximizing media to promote mobile apps

02 Executive Summary Paid Media Owned Media Earned Media Summary

Executive Summary

Page 4: Maximizing media to promote mobile apps

Appstore’s algorithm is mysterious

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RANK DOWNLOADS FROM 3 DAYS

AGO

DOWNLOADS FROM 2 DAYS

AGO

YESTERDAY’S DOWNLOADS

TODAY’S DOWNLOADS

Executive Summary Paid Media Owned Media Earned Media Summary

Page 5: Maximizing media to promote mobile apps

How to stand out

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PAID MEDIA

EARNED MEDIA

OWNED MEDIA

Executive Summary Paid Media Owned Media Earned Media Summary

Page 6: Maximizing media to promote mobile apps

Owned Media

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BRAND WEBSITE LANDING PAGE

iTunes LANDING PAGE

Executive Summary Paid Media Owned Media Earned Media Summary

Page 7: Maximizing media to promote mobile apps

Owned Media

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BRAND WEBSITES LANDING PAGES iTunes LANDING PAGE

Executive Summary Paid Media Owned Media Earned Media Summary

Page 8: Maximizing media to promote mobile apps

Earned Media

07 Executive Summary Paid Media Owned Media Earned Media Summary

Page 9: Maximizing media to promote mobile apps

Earned Media

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INFLUENCER OUTREACH CAMPAIGN

SOCIAL MEDIA STRATEGY

PR INITIATIVES INTEGRATE SOCIAL MEDIA INSIDE THE APP

Executive Summary Paid Media Owned Media Earned Media Summary

Page 10: Maximizing media to promote mobile apps

Integrating “Sharing” Tools Into Your App Interface Is Probably The Most Effective Earned Media Tactic

09 Executive Summary Paid Media Owned Media Earned Media Summary

Usual Suspects

New Entrants, growing fast

Page 11: Maximizing media to promote mobile apps

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App Mediatization Planning

Stage 1 Teaser

Stage 2 Explode

Stage 3 Sustain

Week 1 Week 2-3 Week 3 to …

Executive Summary Paid Media Owned Media Earned Media Summary

Page 12: Maximizing media to promote mobile apps

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To sum up, basically you need to go where your consumers are

Executive Summary Paid Media Owned Media Earned Media Summary

Page 13: Maximizing media to promote mobile apps

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Invest your dollars appropriately

Executive Summary Paid Media Owned Media Earned Media Summary

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Based on where your consumers are listening

Executive Summary Paid Media Owned Media Earned Media Summary

Page 15: Maximizing media to promote mobile apps

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Contacts