Maximizing Your Affiliate Payouts

Presented by:Jim Banks

VP Operations, RevenueWire@jimbanks

Agenda

• Definitions• What you need• Why you need it• 5 steps to high payouts

@jimbanks

Definitions

• Merchants• Aim – To get as many affiliates running a

program and sending as much traffic, with the smallest amount of money possible paid out

• Objective – To screw affiliates

@jimbanks

Definitions

• Affiliates– Aim – To send as much traffic as

possible in the cheapest way to get the most money

– Objective – To screw merchants

@jimbanks

Definitions

• Network– Aim – To act as the go between, an

online arbitration service– Objective – To protect the merchants

from the affiliates and to protect the affiliates from the merchant

@jimbanks

You only get one chance to make a first

impression

@jimbanks

What you need

• To be taken seriously• Business cards• “Corporate” or “marketing” web site• Testimonials of happy networks,

merchants you work with• References• Clean data to sign up with

@jimbanks

Suggestions

• Appear to be bigger than you are • LLC• “Brand” identity• Co-op

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Why do I need it?

• Merchants are unlikely to know you• Merchants give networks specific

“rules” to recruit by– Geographic, Size, Longevity

• There is every likelihood out of the gates most affiliates would fail criteria

• More closed programs now than ever

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Why else?

• RFP, tenders for “special” entry• Get acquired• Professionalism in industry will

encourage bigger brands

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5 steps to high payouts

• Share your information, methodology and ideas. You can trust

• The OLIVER approach – ask for more• Learn to negotiate• Select your merchants wisely• Select your networks wisely

@jimbanks

The Bump• Conditional increase

– Volume driven– More money

• More per sale/lead• Faster payout

– Better perks• White labels• Brand bidding• Landing pages

One more thing……

• High payouts vs. fast payouts?• Quick buck vs. longevity?• Seasonal vs. evergreen?

@jimbanks

My gift to you

• $100 million in PPC traffic, half as an affiliate marketer

• Shoot me an email to jbanks@revenuewire.com or come and give me business card

• Research : X vertical market• As many money words in database

as I have