maximising the opportunity of emerging markets_fintan costello
DESCRIPTION
This session with demonstrate how to launch an effective search (paid search) campaign in a new territory. By May the Danish market is due to be fully regulated providing the perfect case study of how to launch an effective campaign in this territory from both an operator and affiliate perspective. Our expert speakers from top search agency, Latitude and search monolith, Google will present key takeaways and processes that need to be followed from an account set up, launch and market size perspective. Attend this session to get all the tools you need to prepare for the Spanish licensing decision which is also expected summer 2012.TRANSCRIPT
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1 Google confidential1 Google confidential
Online Gambling Market - Denmark
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2 Google confidential2 Google confidential
Danes Love Online Gambling
Percentage of the population who Gamble Online
Source: Dansk Statistik (2010)
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3 Google confidential3 Google confidential
Danes Love Online Gambling
Percentage of the population gambling online (by age)
Percentage of the population gambling online (by gender)
Source: Dansk Statistik (2010)
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4 Google confidential4 Google confidential
6 “Clusters”
Lotto & Lotteri
PokerBetting
Bingo Casino
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5 Google confidential5 Google confidential
5 “Clusters”
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6 Google confidential6 Google confidential
+173 %
5 “Clusters”
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7 Google confidential7 Google confidential
Betting
+381%
+42% YoY
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8 Google confidential8 Google confidential
Casino
+37% YoY
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9 Google confidential9 Google confidential
Poker
- 47%
+2% YoY
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10 Google confidential10 Google confidential
Gambling – Mobile Queries
+247%+340% YoY
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11 Google confidential11 Google confidential
Lessons from Launch
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12 Google confidential12 Google confidential
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13 Google confidential13 Google confidential
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14 Google confidential14 Google confidential
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15 Google confidential15 Google confidential
Opportunities for Affiliates in UK
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16 Google confidential16 Google confidential
Google Display Network
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17 Google confidential17 Google confidential
YouTube
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18 Google confidential18 Google confidential
Search
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19 Google confidential19 Google confidential
Search
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20 Google confidential20 Google confidential
Mobile Search
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21 Google confidential21 Google confidential
21
Acquisition Channel
Cookie Lists
Website
Targeted Display
• Remarket display campaign
• Per impression real time bidding
• Highly segmented lists
• Acquisition Source
• Event / Product of Interest
• Tags deployed
• Website
• Registration Forms
Remarketing via Invite Media
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22 Google confidential22 Google confidential
Optimisation Red or Black?
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23 Google confidential23 Google confidential
Round 1 – RED OR BLACK?
+439%
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24 Google confidential24 Google confidential
Round 2 – RED OR BLACK?
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25 Google confidential25 Google confidential
Round 3 – RED OR BLACK?
+6.3%
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26 Google confidential26 Google confidential
Round 4 – RED OR BLACK?
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27 Google confidential27 Google confidential
Round 5 – RED OR BLACK?
+99%
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28 Google confidential28 Google confidential
Round 6 – RED OR BLACK?
+28%
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29 Google confidential29 Google confidential
Round 7 – RED OR BLACK?
+74%
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30 Google confidential30 Google confidential
Round 8 – RED OR BLACK?
+25%
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31 Google confidential31 Google confidential
Round 9 – RED OR BLACK?
+33%
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32 Google confidential32 Google confidential
Round 10 – RED OR BLACK?
+124%
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33 Google confidential
Questions
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34 Google confidential34 Google confidential
Questions