max marketplace introduction

A New Online Monetization Platform We Call MAX

Client NameOn Line Advertising Proposal RecommendationApril 6, 2009

The Next Generation Advertising Marketplace

Unique characteristics of the MaX Exchange.

•Liquid – aggregates diverse inventory from small to medium sized websites, the fastest growing segment on the web. The true Longtail.

•Frictionless – seamless integration with the worlds largest, independent ad server serving over 25 billion monthly ad impressions to over 200,000 websites.

•Accessible and Flexible – no need for “exchange seats” linking arrangements, or large minimum fees for advertisers to participate. Lets sellers also become buyers, and buyers become sellers.

•Fair – advertisers succeed in capturing the best inventory, for the best market-determined price in a real-time auction based platform.

•Expressive - exceptionally rich target data applications with the ability to incorporate 3rd party research and advertiser provided data.

www.MathewsMarketing.com

Unparalleled Access to High-Quality Inventory

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• AdECN• OpenX Market

• Right Media• Doubleclick Exchange

• Earthlink• Yahoo• USA Today• iVillage• PeoplePC• Big Soccer• Metacafe

• Ad.com• Valueclick• Adconion• 24/7• Interclick

MaX Media Services has the ability to reach more than 150 million US users through a diverse array of sources


MarketplacesMarketplaces Direct PublishersDirect Publishers Ad NetworksAd Networks

MaX Media Services

MaX Media Services

Basic Objectives of the MaX exchange


• Enable buyers to define and buy ad inventory based on their unique criteria across a vast pool of diverse, primary publisher inventory.

• To provide advertisers and marketing organizations superior research and targeting applications that enrich and add significant value to their on-line buying efforts.

• Improve market access to premium Longtail publisher inventory via a simple-to-use marketplace where multiple classes of buyers bid for each ad impression.

• The Exchange and ad server platform is a single solution to address all on-Line needs:

How MaX Works….


Advertisers

Websites

Publishers

Market

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1. Publishers pass inventory to the Market

1. Publishers pass inventory to the Market

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2. The Market enriches the impression with relevant data

2. The Market enriches the impression with relevant data

Data3. The data-enriched impression is

sent to advertisers3. The data-enriched impression is

sent to advertisers

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4. Advertisers bid on the impression and provide targeted creative

4. Advertisers bid on the impression and provide targeted creative

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5. The Market determines the winning bid and creative via an auction mechanism

5. The Market determines the winning bid and creative via an auction mechanism

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#1#1 #2#2#3#3

6. The winning creative is displayed on the publisher’s site

6. The winning creative is displayed on the publisher’s site

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Market Features for Advertisers

Publishers participating in the MaX exchange market come from the network of over 200,000 websites that use the MaX ad server, or from other high-quality sites selected by MaX.


Publisher Controls•Set CPM floor: the price that the MaX marketplace must beat.•Defaulted inventory returned to publisher for pricing assessment.•Provides access to all site inventory. Provide creative attribute requirements.

Advertiser Benefit•Risk free pricing, never overpay.•Access to cross-section of publisher premium inventory…not just remnant.•Market set pricing across ALL available classes of inventory.•Total control over spend and ROI.

MaX Exchange’s Immense array of publishers


MaX Premium Publishers, Premium Inventory


Technology and Data Providers

• MaX exchange market is designed to accommodate third-party data and technology providers: Leverage collective assets and knowledge of the industry. Better structure marketplace inventory and facilitate matches. Realize greater value for all participants.

• MaX incorporates premium data layering for enriching marketplace impressions: Advertisers can tap into premium data to make better decisions on ad targeting and

bidding. Ad buyers can also bring their own data.


Targeting Features for Advertisers

What targeting options are available?• Geographic Zip code, IPA, County, MSA, DMA, State, Region, etc.

• Demographic Age, sex, income, plus up to 4,000 other variables

• Contextual Content driven ad placement based on keyword selects.

• Retargeting Tracking visitor activity and re-serving ads on other sites.

• Domain Target individuals visiting competitive / in-category web sites.

• Behavioral Tracking and profiling visitor web browsing activity.

Advertiser Benefits?•Structuring of high quality inventory.

•Organizing fragmented site categories by a variety of targeting capabilities.

•Ability to integrate on-line and off-line targeting strategies to define prospect.

•Maximize budgets by zeroing in on precise target groups minimizing wasteful reach.

•Develop more efficient buying strategies.

•Improve on conversions, actions and ROI measurements.


Robust Reporting, Deep Insight into Performance.

REPORTING

Sample Reporting Elements•Target DMA, County, Zip Code•Target Segment•Impressions•Clicks•Conversions•Cost/1000 Impressions•Cost per Click•Cost per Conversion•Click Thru Rate•Conversion Rate•Cost per Click Index•Click Thru Rate Index•Conversion Rate Index

Totally Customizable, Total Accountability


About Mathews Mathews Marketing has been a leader in marketing research and highly-targeted marketing solutions for over 100 years.

Mathews Marketing began as the Julius Mathews Special Agency in 1892 originally representing newspapers, first in New England, then nationally.

As media options grew and evolved so did Mathews, but one thing has remained constant – “Know your customer”. Unparalleled market research as always been the secret to Mathews success and longevity. Regardless of media, if you know your customer, then you’ll know how to reach them – it’s that simple.

This is why some of World's top brands, like British Airways, Holland America Cruise Lines, Mercedes, Land Rover, Volvo and many more have trusted Mathews with their marketing challenges.

Mathews is pleased and exited to offer the latest media options in the most effective manner to exceed your goals. Our newest offerings include mobile display advertising, SMS marketing, hyper-targeted email, and situation-relevant SMS, email and mobile marketing.

Mathews is a full-service marketing solutions provider that can help your organization thrive with meaningful, responsible and fully-accountable marketing programs. Forget the egos, forget the tech-hype, if you’re ready to talk results it’s time to talk to Mathews.

Mathews Services

•Mobile Advertisng

• SMS Text Marketing

• MaX Ad Xchange

• Hyper-targeted Email

• Alert Me Now! – Relevant Email and SMS

• FSI – Free Standing Insert Programs

East CoastSteven Bogue(401) [email protected]

CentralMelissa Prince(972) 867-4177 [email protected]

West CoastMark Landon(310) [email protected]

Contact…XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXx


max marketplace introduction

Technology

ad inventory

market data

max ad server

site inventory

best inventory

classes of inventory

ad buyers

max premium publishers