Nelson Mandela Metropolitan University: 6th

Annual Public Relations Student Conference

2014

4 September 2014

Brought to you by the Department of

Public Relations and Communications

Studies

And

MaverickPR

MediaRelations

Table of contents Background ............................................................................................................................................. 2

Members of the group ............................................................................................................................ 3

Nontobeko Zungu- CEO ...................................................................................................................... 3

Keziah Lazarus- SECRETARY ................................................................................................................ 3

Alison Louw- EVENT PLANNER/PR ...................................................................................................... 4

Keanan Arendse- FINANCIAL DIRECTOR ............................................................................................. 4

News Release .......................................................................................................................................... 5

Sponsors .................................................................................................................................................. 6

Guest speakers ...................................................................................................................................... 11

Michelle Campbell ............................................................................................................................ 11

Ed Richardson ................................................................................................................................... 11

Debbie Derry ......................................................................................................................................... 12

Background

Maverick PR is an innovative public Relations management service provider, focused on promoting

strong marketing concepts and excelling in client satisfaction. Our aim is to improve and maintain

the brands interaction with their internal and external stakeholders. We seek to establish a

partnership with our client and measure our success though an increase in awareness, sales and

overall strength of the brand.

An organisation hand-picked by the Department of Public Relations and Communications Studies to

plan the annual Public Relations Student conference. As member of the Department of Public

Relations and Communications Sciences, a conglomerate of event planning groups, it is a testament

to Maverick PR’s skills and abilities that the organisation was chosen to execute this event. Each

member of Maverick PR is an expert at their field, with years of experience. This gives Maverick PR

an added advantage when compared with their competitors within their field of speciality.

With the brand management and event planning market thriving in South Africa, Maverick PR is at

the cutting edge of a booming market. Providing High end brand management Maverick PR by,

combining traditional brand management techniques and unorthodox, new and innovative methods

aimed at providing the client with a new and superior experience.

Maverick PR has several objectives that they will achieve within the next five years. The first is an

increase in sales, reaching a position of profitability within two years. Maverick PR would also like to

expand their brand from a regional brand to a national one, representing both national and

international brands in the South Africa market. Lastly Maverick PR would like to achieve the status

of the premiere brand management company with a comprehensive understanding of the brands

they represent as well as their consumers.

In addition to the capital contribution provided by the Department of Public Relations and

Communication Sciences of R10 000, Maverick PR aims to raise a further R8583 to meet their capital

demand of R18 583. They aim to achieve this by obtaining funding from various sponsors in order to

execute the various activities required to successfully plan the Department of Public Relations and

Communication Sciences student Conference.

Members of the group

Nontobeko Zungu- CEO

•Sets main objectives of the business.

•Provides direction for the group a whole.

•Delegates tasks among group members

Keziah Lazarus- SECRETARY

• Records minutes during group meetings or meetings

with clients’.

• Assists the CEO with general tasks.

• Advises and updates group members on meetings.

• Writes agendas for meetings.

Alison Louw- EVENT PLANNER/PR

• Works interdependently with the other group

members.

• Ensures event runs smooth by handling crisis.

• Follows up on arrangements prior to event.

• Ensures 7 steps of planning a PR programme are

followed and executed correctly.

Keanan Arendse- FINANCIAL DIRECTOR Determines and manages budget.

• Delegates funds to different tasks.

• Keeps track of funds exiting and entering the

business.

News Release

Sponsors

Established in 1998 through a strategic decision to unify and reinvent the Absa brand

into a house hold name. Absa decided to adopt a single brand and provide an array

of financial services. Rated as the number one Banking Brand and Coolest Banking

Brand in SA for the 6 consecutive years. Absa prides itself in being a one-stop shop

offering simple, uncomplicated banking relationships, value for money, stability,

convenience and superior customer service.

Absa’s core values of: Respect for those we work with and the contribution that they

make, Integrity and belief in acting fairly, behaving ethically, putting our clients and

customers at the centre of what we do, excellence in results and stewardship are

what guide the bank’s passion and success.

Wakaberry was established in Durban by founders Ken, Michele and David.

Wakaberry is a unique and interactive self-service, soft-serve frozen yoghurt bar.

The brand is the first South African frozen yoghurt bar to offer the unique self-serve

concept that allows each customer to be the boss of their own creation. Inspired by

the growing “Froyo” industry around the world, the founders of wakaberry saw an

opportunity to create something new, fresh and exciting in South Africa. Wakaberry

has been positioned as the South African market leaders in the froyo industry and to

sustain this title Wakanerry believe in conducting business correctly with a positive

attitude towards value creation. Wakaberry provides 100% real yoghurt which can be

enjoyed by people from all walks of life in a welcoming, fun and social environment.

Rehab Books & Technology was born when founder and former NMMU student

Ross Johnston began selling 2nd hand textbooks out of cardboard boxes. Johnston

spotted the need that some students had to sell 2nd hand textbooks and others that

needed them. He identified the difficulties that students were facing in acquiring

textbooks, namely the expense.

In 2012, built their first Rehab Books & Technology shop inside the main cafeteria on

South Campus. Rehab now offers new books, 2nd hand books, technology products

as well as a discount programme for members which can be used at the stores of

participating partners such as Intercape bus service. In addition to servicing the

University community, Rehab also supplies books to high schools in and around the

Port Elizabeth area. Rehab is also involved in many ongoing sponsorship initiatives

and to date has donated over R50 000 to various causes, as giving back to the

community that has supported and contributed to their growth is a strong part of the

Rehab ethos.

News Cafe offers and facilitates a premium entertainment experience for its

aspirational customer base. This is achieved by efficiently serving world class food

and premier beverage choices in an atmosphere that is contemporary, vibrant and

relevant. Situated all around South Africa and up into the African continent, News

café is the market leaders in entertainment venue offerings. Our brand achieves this

in offering our customers a complete social entertainment experience. This

entertainment experience includes a combination of a coffee bar, cocktail bar,

restaurant and entertainment venue in one. News Cafe is a trendsetting and

benchmarking brand within the industry. The News Cafe brand has become

synonymous with inventive and innovative thinking and application within the food,

beverage and social venue market place. The News Cafe atmosphere and vibe is

what attracts its patrons. This atmosphere is created mainly by its food, beverage,

music and upmarket décor

Since 1979, Shoprite has grown rapidly within the South African market. Shoprite

remains the biggest brand of the Shoprite Group of Companies and has become one

of South Africa's most trusted brand. Shoprite has a very simple philosophy: bringing

customers lower prices they can trust on their basic food and household

requirements in a convenient shopping environment. Adding to the convenience of

shopping with Shoprite, we offer value added services such as: Money Markets,

MediRite pharmacies and LiquorShops

Since its launch on 1 October 2011, Bat TV has made great strides in providing

quality viewing entertainment to all facets of demographics residing in and around

the Nelson Mandela Bay area. Bay TV broadcasts in Port Elizabeth and its

surrounding areas including Bethelsdorp, Uitenhage, Ibayi, Despatch, Humansdorp,

Jeffreys Bay, Motherwell, KwaNoBuhle and beyond, making our current target

market size approximately 1.5 million viewers. Our broadcasting languages include

English, Afrikaans and Xhosa, making Bay tv a diverse communications platform.

General content covers local news, sport, youth, children, women's issues, current

affairs, education, music and local culture. Bay TV can be found on the UHF

bandwidth at 735.25 MHz,bBy using a terrestrial aerial. The station also airs on

DSTV channel 260.

Blue Waters is a café-styled restaurant with relaxed atmosphere. It has a wonderful

daytime vibe which is ideal for business lunches. We also cater for romantic night

settings or just a great family meal. The restaurant has one of the best views in Port Elizabeth, with a balcony that overlooks the ocean. We are open from 7.30am till 10pm. To accompany our wide selection of wines we serve a variety of breakfasts, light meals, salads, pastas, seafood, steaks, desserts, cocktails.

Red Bull

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull

in the mid 1980's. He created the formula of Red Bull Energy Drink and developed

the unique marketing concept of Red Bull. In 1987 Red Bull sold its first can in its

home market of Austria. Always diving in head first, Red Bull not only launched a

completely new product, it created a whole new product category - energy drinks.

Today Red Bull is available in more than 166 countries and around 40 billion cans of

Red Bull have been consumed so far, becoming the highest selling energy drink in

the world.

Maritime motors

Maritime motors was established in 1958 by Rudi Stucken. It has since been the

premier luxury vehicle dealership in Port Elizabeth. The dealership is part of a larger

network of dealerships throughout the Eastern and Western Cape. Since our

inception, it has taken pride in having knowledgeable, friendly staff and exceptional

vehicles. Maritime motors takes pride in offering the following prestigious brands:

Mercedes-Benz, Smart, Chrysler, Jeep, Honda, Dodge, Mitsubishi, Fiat, and Alfa

Romero. When you purchase your vehicle from Maritime Motors, you will not only be

offered a comprehensive range of products to suit your needs but a total package of

expert advice in making the right product and model choice, unbeatable value for

money, financing, warranties and insurance. Most importantly purchasing a vehicle

from Maritime Motors mean you will also become part of the Maritime Family where

in the aged old family tradition, irrespective of the brand, price or age of the vehicle

purchased, all transactions are conducted with absolute integrity and our customers

treated with respect, understanding and empathy.

Guest speakers

Michelle Campbell Michelle has gathered over 17 years’ experience in the

public relations and communications field both in

South Africa as well as in the United Kingdom.

Michelle has delivered hundreds of successful events

and PR campaigns and loves the fact that her

industry is continuously growing and evolving.

Michelle loves to share her knowledge and

experience, particularly with the youth and is always

happy to get involved in projects where she can do

this. Michelle has worked with clients such as the

BBC, DStv, Starbucks Coffee Company to name but

a few.

Ed Richardson Ed Richardson matriculated from Capricorn High School

in Polokwane. He then went to Rhodes University

where he obtained a Bachelor of Journalism degree in

1977, majoring in Journalism and Psychology. Since

then Ed has worked in on newspapers, television and

radio. His experience includes all types of field

reporting and management. He headed up a television

export service within the SABC and also spent three

years as executive producer of what was then Radio

Today and Audiomix on what was then Radio South

Africa.

Debbie Derry

Debbie Derry is head of communications at Nelson

Mandela Metropolitan University or, to use her phrase,

she is the university’s chief sunshine journalist. Her job

is to sell the good news about NMMU – a dynamic

African university with a big, big future. She and her

team of four do this – grow the university’s positive

image - via events, publications, social media,

advertising, branding campaigns and media coverage.