MavenSocial

Influencer Retail Case Study

MavenSocial

Identify Influencers

Sentiment, # tagsPre-Campaign

A

Engagement During Campaign

B

Maven DatabaseYour Employees, Customers

C

1IdentificationIdentify Expert

Influencers and generate awareness with

Amplifiers1

MavenSocial

Activate Influencers

2 Key Influencers

YouTube

Activation

Influencer and Follower Activation and Engagement

2

MavenSocial

Provide Influencer’s with Retail Offer for their Followers

Share for $5

Name

eMail

Enter for $5

Enter for $5

Followers of Kassidy and

ReganYouTube

4Activation

Influencer and Follower Activation and Engagement

2

MavenSocial

Automate Influencers

Push Content to InfluencersPre-Campaign

B

2Automation

CRM for Influencers, Notifications, Blog approvals.

3

Load and Notify InfluencersPre-Campaign

A

MavenSocial

Influencer Analytics

Measure Influence in Real Time

A

2AnalyticsSocial Reach,

ImpressionsClicks, Opt-insShares, Likes,

Audience, Comments

4

MavenSocial

Patent Pending Influencer ROI 25

ROI360 Results

from Revenues or Promo Codes

Viral Impact from Specific InfluencersAll Social Channels

A

B

Revenue Impact from Influencers

MavenSocial

Overview of ALL Influencers and all Media

of all people who organically shared

MavenSocialInfluencer CampaignInfluencers Regan, Kassidy, Giselle brought $7,986 in sales or 11% of results

Earned Media brought $2,119 in sales or 3% of results

MavenSocial

Influencer Campaign: Case Study ROI

Sales last year $79,000 vs Influencer and Sharing Program this Year

$280,000

Net New Sales via Program: $120,121

Influencers and Social Media accounted for

Black Friday-Cyber Monday (9 days)

14% in 9 Days