maureen littlejohn, uniterra volunteer, canada. btl marketing tools for student recruitment review...
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Maureen Littlejohn, Uniterra volunteer, Canada
BTL Marketing Tools for Student Recruitment Review of Success Stories, One-page Sell Sheets for Majors
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BTL Marketing Tools Review
Introduction….
• Maureen Littlejohn
WUSC
Communications/
Marketing Advisor
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BLT Marketing Tools Review
Objectives….
• Goals and audience• Success Stories• One-page Promotion Sheets for Majors• Activities• Distribution
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BTL Marketing Tools Review
Goals and Audience
• What is your goal…student recruitment?• Define audience…new students, parents, high-school teachers?
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BTL Marketing Tools Review
Example of Good Success Story Opening ParagraphTHE GROWTH AND SUCCESS OF BTL
Bac Thang Long (BTL) College, one of Hanoi’s fastest growing colleges, has gone through many changes since it first opened its doors in 2002. Looking back at the history of the school’s development, Rector Pham Quang Vinh notes, “To be able to get to where we are today, we have gone through countless ups and downs. But the relentless efforts of generations of staff and teachers have contributed to our success by sticking to clear goals and making the right decisions.”
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BTL Marketing Tools Review
Good Success Story Opening Paragraph4 Ws and 1 HowTHE GROWTH AND SUCCESS OF BTL
1. Who? Bac Thang Long (BTL) College 2 Where? Hanoi
3. When? Since first opened its doors in 2002. 4. What? One of Hanoi’s fastest growing colleges. 5. How? “We have gone through countless ups and downs. But the relentless efforts of generations of staff and teachers have contributed to our success by sticking to clear goals and making the right decisions.”
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Not a Success Story…from BTL Assignment
Dear friends!
When you are reading this, it is most certain that you have gone through several "tests of your life" - tests that open the door to your bright future. But just look at the whole picture here, what you see is a vast world, one that has many doors with endless possibilities and borderless dreams, what you recall is a journey of more than 40 years of studying, raising your career. Your life is much more greater than the tests you have gone through.
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BTL Marketing Tools Review
Why is this not a Success Story?Does not answer the 4 Ws and 1 How
This is an inspirational letter, not a Success Story. 1. Who is the subject? Dear Friends..Not clear.
2. Where? Hanoi, BTL??? Not clear. 3. When? Not clear. 4. What? Reader’s life? Not clear. 5. How? Not clear.
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BTL Marketing Tools Review
What is success at BTL?
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BTL Marketing Tools Review
One-page Promotion Sheets for Majors
• What are they?
• How can they help student enrollment?
• Distribution
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BTL Marketing Tools Review
One-page Promotion Sheets for Majors
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BTL Marketing Tools Review
Each sheet has…
1. Head
2. Photo
3. Quick Facts Box
4. Logo
5. Contact info
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BTL Marketing Tools Review
Each sheet has…
1. Same intro
2. Major outline (2nd para)
3. Program Options
4. Training Objectives
5. Practical Skills Gained
6. Opportunities After Graduation
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BTL Marketing Tools Review
One-sheets received…
Mr. Long: Repairing computer
And IT Equipment
Mr. Phiet: Tour Guide
Ms. Huong: Hotel & Restaurant
Manager
Ms. Phuong: Cooking Techniques
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BTL Marketing Tools Review
Ms. Phuong: Cooking
Techniques
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BTL Marketing Tools Review
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Distribution of One-Sheets
• Who should be reading them?
• Where?
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BTL Marketing Tools Review
Distribution of One-Sheets
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Assignment
1. Pick a major you are familiar with and write up a one-page promotion sheet. (Don’t pick any of the 5 already written.)
2. Send an accompanying photo.
3. Send to Minh by Feb. 6, 2015.
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BTL Marketing Tools Review
Summary…
• What have we learned?
