mau dau gameis_ dec_13
DESCRIPTION
How to use cross-promotion to wisely and cheaply increase your UA and LTV.TRANSCRIPT
GameIS, December 2013
MauDau’s Vertical Bar
Facebook ad targeting the game’s users
Cross-promotion intro
Now we haven’t invented it…
King’s horizontal Bar
Facebook ad targeting the game’s users
Zynga’s horizontal Bar
Facebook ad targeting the game’s users
Now we haven’t invented it…
The Challenge
UA & Retention
Your game
How do the Gaming
GIANTS Succeed?
And it’s even tougher on mobile
A lot of expensive users are bouncing out of your games
It’s Inevitable:
Your game
That’s why cross-promo is key
Your
game
The Power of a Big NetworkN
um
ber
of F
B F
an
s
2,000,000
1,500,000
1,000,000
500,000
0
Now, it is not that easy…
The DON’Ts (and Do’s) of cross-promotion
You DON’T want to have your valuable traffic hijacked by your
competitors - SO YOU’D BETTER CROSS-PROMOTE ONLY ON
CLOSED NETWORKS
You don’t want to BLINDLY send valuable traffic out – INSIST ON
FULL transparency and VISIBILITY
You DON’T want to expose ALL of your traffic to your biggest
competitors – SMARTLY FILTER
So make sure you play it wiselyUsers are always going to be leaving your games
If you can’t fight it, leverage it!
Your App
Happy to tell you more
Let’s connect at
www.maudau.com