mattgic investor-deck
TRANSCRIPT
Team• Matt Johnson – Early business leader at Blist - profitable venture-
backed company (Morgenthaler) – Led Customer Development at Grockit
(Benchmark)– Brown University– Rails developer
• Co-founder/CTO (TBD)
Market
• 250M people in the world have a pending immigration status. Every year 650K people immigrate to US, UK, Australia, Canada, NZ
• Rich and poor immigrants alike typically spend $5-$15K each on professional services fees.
Problem• Immigration is arguably the single most
important decision and event in a person's or family's life.
• The immigration process is usually confusing, contradictory, painful and expensive.
• There is no high-quality, social & interactive property with a trusted brand in immigration on the web today.
Solution
• Linkedin For Immigration• A social community where prospective
immigrants can:– Get advice and reassurance from successful
immigrants, and – Get matched up with high-quality immigration
professionals in a confidence-inspiring manner.
Business model testing• Buy social network profiles, sell professional
services leads. • Currently, paying $2 each for prospective
immigrant profiles, selling each lead to Australian immigration consultants for $6 each.
• Current customers are paying me $150/month each.
Milestones
2011 Q1 Q2 Q3 Q4
Customers & Revenue
First paying customers
Operationalize sales process, baseline unit economics
>1 $5k/month customer, >1 $10/lead customer
50% of new customers from inbound w.o.m.
Product & Business Model
Build MVP Build 0.1 self service lead-gen product
Build 0.2 social product
Iterate to ‘Must-have’, Optimize low-hanging fruit in funnel
Organization & Financing
Matt full-time Co-founder & legals etc.
Small angel round, office space
Series A, headcount to ~5 engineers
Competition
• For prospective immigrants: family & friends, individual lawyer & consultant websites.
• For lawyers & consultants: SEO, Adwords, generalized lead-gen, offline advertising, offline referrals, corporate clients.
Linkedin for immigration
• Our mission is to help more people immigrate more easily.
• Human migration is the largest economic opportunity in the world.
• First revenue-generating product is client lead-gen for immigration professionals.
