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Primitive Works Presented by: Mandy Avery

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Table of Contents

Scope... ...pg 1 Concept #1... ...pg 3 Concept #2... ...pg 5 Concept #3... ...pg 7

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Scope of Work

Annette “Ce Ce” Harris is searching for a logo to promote her educational non-profit business. In hope of raising awareness of heart disease, “Ce Ce” suggested that her brand relates to her business as well as herself. A survivor of 9 heart surgeries, she wants a logo that can be described as classy, feminine, and flashy. A brand that both genders will be drawn to and junctions with the first impression of faith and hope that makes everyone smile. Annette is asking for an image that can be seen virtually anywhere from clothes and accessories to web and print. “Ce Ce” asked for a color choice of red, black, and white/or silver. In the design she wanted a heart decorated with a crown and sash with an easy to read, but fun font. I am presenting three logo ideas with the desired color choices and concept ideas.

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Matters of the HeartAnnette “CeCe” Harris

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Concept #1

DESCRIPTIONFor this design I used Kaushan font adding a gradient to the heart and added a sash

with a heart beat, also seen in black. I demonstrated the logo on a buisness card, t-shirt, and shoe.

Matters of the HeartAnnette “CeCe” Harris

Matters of the HeartAnnette “CeCe” Harris

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DESCRIPTIONFor this design I used Dancing Script font adding a gradient to the heart and added a

exagerrated heart beat, also seen in black. I demonstrated the logo on a buisness card, t-shirt, and shoe.

Concept #2

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Concept #3

DESCRIPTIONFor this design I used Kaushan font adding a gradient to the heart and sash with a heart

beat, also seen in black. I demonstrated the logo on a buisness card, t-shirt, and shoe.

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