matt smith smx_preso
TRANSCRIPT
Matt Smith
SEO ManagerDell
How to Engage in Social Media at Your Company
A shift in purchase behavior
50%OF PEOPLE ARE MORE LIKELY TO BUY IF ENGAGED WITH VIA SOCIAL SITES
Global Marketing3
SMaC team monitors over 22,000 online
mentions of Dell everyday
SMaC certifications and
training
Employees become the brand
advocates
Global Marketing
Create social opportunities from your website
Global Marketing5
Brain stormers
Global Marketing6
Trusted Advisors
Global Marketing7
Using social media in SEM
Global Marketing8
Social Media Budget
•Adjust budgets according to your target audience.• Linkedin, Google+, Twitter for business relationships.• Facebook, Twitter, Google+ for consumers.
Global Marketing9
Getting started with social • Give people a reason
to talk about your company.
• Provide thought leadership.– Webinars
– Local Events (dellworld.com)
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Using social listening for SEO• Perform keyword research with social listening.
• Content creation based on needs.
• Engage with customers for links and accurate information.
Global Marketing11
Contact Me
Questions, Comments, Ping-Pong?
Email: [email protected]
Twitter: smith_matthew
Linkedin: /in/matthewlsmith
DELLWORLD.COM