matt hubbard -...

1

Matt Prados/Dr. Matt Hubbard Interview © 2010 Chiro practicMarketers.com

Matt Hubbard

Transcript

2


0:00:00.8 MATT PRADOS: Alright, hello. Welcome everyone. This is

Matt Prados, CEO of Chiro Traffic and today I get t o

interview another chiropractic superstar. Uh, I’ll

tell you it’s, it’s not often in life when you meet

somebody, and just instantly uh, you jump in and yo u

go I like this guy he, there’s something about him and

then you start, I started talking to Dr. Matt. The

more I got to know him the more he impressed me doi ng

uh, really what he does to give back to the profess ion

and the uh, levels of his success that he’s been ab le

to achieve in his practice.

0:00:29.74 So today what we’re going to do is bring is bring out

Dr. Matt Hubbard and get into it and find out, you

know, what it is he does and how he runs his office ,

how he runs his life, how he creates the success he

creates and uh, hopefully uh, listeners, you guys c an

pick up some jewels here and apply them in your lif e

and achieve the success that you want.

0:00:45.9 So, Dr. Matt Hubbard, welcome to the call .

DR. MATT HUBBARD: Hey, thanks for having me Matt.

Uh, I’m excited to be here, I can’t wait to uh, hea r

how this thing unfolds.

0:00:55.4 MATT PRADOS: Yeah, let’s jump into it. Let’s see

what’s going on. So, uh, we, w e first met a few months

ago and we ended up talking and uh, you said someth ing

that was interesting to me, which was uh, uh, you g et

so many new patients that you’ll actually refer som e

of them out to other chiropractors in the area.

3


Now this is a, a something very, very rare I would say

in today’s economy and with uh, 99% of the

chiropractors out there. So why don’t you tell us a

little bit about uh, your practice, your life, how you

put it together to uh, be able to have that type of

success.

0:01:27.6 DR. MATT HUBBARD: Wow. I got to narrow it down, huh?

0:01:32.5 MATT PRADOS: That’s right.

DR. MATT HUBBARD: Let’s see. Yeah, we did meet a

couple of months ago and uh, I remember saying that I

won’t want to be, you know, that I will always

receive, I do not ever want to shut that down, I wi ll

always receive new patients and I can always see, s ee

and serve more.

But, I specifically, what happens is I really beli eve

in uh, writing down the people that I want to take

care of. Meaning what does my ideal patient or

practice member look like.

0:01:58.7 And some people have maybe heard that, bu t they think

it’s kind of funny, so they don’t really do it. And I

take that in all seriousness. And so, what happens is,

just like my qualities that I was looking for in my

wife, I wrote down, I prayed about them, I read the m,

I knew who I was looking for in a woman and when I met

her I immediately knew.

0:02:16.5 So I know what I do want and I know what I don’t want.

4


The same principles that I applied when I was looki ng

in search for my wife and hopefully she was searchi ng

for me, is the same principles I do in practice.

Meaning, I, I do have patients that come in. And w here

I can always see more new patients, I’m very um,

serious and structured about the patients that I wi ll

accept under care in my office.

0:02:40.7 And because I have set such a high standa rd, I can

maintain a high energy and a fun filled practice

exactly the way I want, because I don’t have

negativity in there. I don’t have complainers. I do n’t

have whiners. I don’t have people that are sucking the

life out of me.

Which is, what I realized in chiropractic is they will

take anyone because there’s such a lack mentality,

that they have no standard set for themselves. So

there is no standard then set for their practice.

Which means there’s no standard which their team ca n

play at a higher level.

0:03:11.8 And uh, I just know that I don’t want to be a one hit

wonder. I want a big practice one day and, or I see 80

new patients or whatever the case may be. If I see 20

new patients in a month, but they are high quality,

referred patients that want to be there, want to

participate in health, guess what? My life is so mu ch

more enriched and I get pumped to be there on Monda ys

and I am bummed when it’s Fridays.

0:03:37.2 If you ever come to my practice and you a sk one of my

5


patients what my favorite day in the office is, eve ry

single one of them unequivocally will tell you,

Mondays are my favorite days in, in the practice,

’cause I am rocking and ready to set the tone for t he

week.

Most mentality is Mondays are the worst day for

everybody. Well, that’s why I’ve reversed that in m y

practice and so my patients have something to look

forward to.

0:03:58.0 And so I’ve just set this standard that w hen I have

someone that comes in that I know isn’t the right f it,

I will let them know that there is a chiropractor o n

any, every corner and I know some great chiropracto rs

right down the street, that this office isn’t the

perfect fit for them. But I know one of these offic es

will. And I personally call them and talk to the

doctor and send them right over there.

0:04:18.5 Now, sometimes I’ve had people come back and say, “I

want to know you know, what it was, why’d, your

referred me out?” And I’m, I’m totally honest with

them. And I’ve had, I had one lady that was, had a

real negative attitude to everything and I just tol d

her that this wasn’t the office for her. She was al l

offended and said she’ll change her attitude. She

realized that she has been that way for so long and

it’s ruined relationships, it’s ruined her health,

it’s ruined everything that she’s willing to change ,

that she will be coachable and she didn’t want to

leave my practice.

6


0:04:43.2 And so, I was like…

MATT PRADOS: Wow.

DR. MATT HUBBARD: Wow, alright, you know what? I

respect that, I mean you don’t tell a 60 year old

woman that without her telling you what’s on her mi nd.

And I said “absolutely”. And she changed her whole

life and my team loves it when she comes in.

0:04:58.7 So I, that’s happened a lot and, and I th ink what was

happening at the time is, I had heard that from a

mentor that, you know I went to a seminar, I heard

that, I am like, yeah I am going to try that. And w hen

I let my first patient go, like saying this wasn’t the

office. I sat there going, “What did I just do? Oh my

gosh! What did I just do?”

0:05:15.9 But I knew it was the right thing to do. And when she

walked, you know, walked out the door my uh, team w as

like, “What happened?” and I told them and I said,

“We’re setting a, a new bar and it is going to be s et

high.”

0:05:25.2 Literally, that day I had four new patien ts call and

schedule within an hour! Just totally, their intere st

was random. But I knew it’s because I did the right

thing. And those four new patients were amazing and

ever since then I have tracked it.

I just sent someone, someone out last week to anot her

practice; my buddy’s practice is right down the

street. And the other night at CORE he thanked me,

7


“Say hey, thanks for the referral.” And I said,

“Absolutely.”

0:05:48.8 You know, and, and that’s what it’s about , because not

everyone’s going to resonate with me or my practice ,

but I want to make sure the people that do, we are

always in excellence.

And the number one thing I hear from all my patien ts,

I do surveys, I do everything, is they say “This

place, when we pull in the parking lot we’re lookin g

forward to walking in the door, because there’s

something special about it.”

0:06:09.5 And the only difference is I’ve set a hig h standard of

the people that want to participate in health care. So

I know it’s kind of a long answer, but it, you know I

think it’s just good to clarify ‘cause you know, I

don’t send all new patients out the door. I love

receiving them. It’s just gotta be, it’s gotta be t he

right new patient.

0:06:22.8 MATT PRADOS: Absolutely. Now, that’s, that’s

incredible advice and you know, obviously uh, we’ve

heard things like that before in this industry and

other industries.

Let’s get down to some brass tax. How did you actu ally

come up with what your ideal practice member was? A nd

uh, why don’t you roll through the exact specific,

perfect practice member for you, so that our listen ers

uh, understand, when you say “the bar is set high”

what you actually set it at.

8


0:06:47.4 DR. MATT HUBBARD: Yeah, Okay, well that’s great.

Well I, just like I believe people change, you know ,

I’ve changed. So when I was young in practice of

course I wanted to take care of the athletes and the,

you know that’s where I was at the time.

But to where I’m at today, my ideal patient is som eone

that is, I don’t care where they’ve been in their p ast

as far as health, but they’re willing to draw a lin e

in the sand that’s, that’s it, I’m going to do

whatever it takes to be healthier in the next five

years than I am this year.

0:07:15.5 So not only one, uh, right now I’m attrac ting

families, especially, you know I have a lot of moms

that come in, that just say, “that’s it, this year is

than next year. I want to commit to it, I am commit ted

to bringing my husband in to get checked.”

If I, if they have kids they’re committed to bring ing

their kids in and getting checked and they’re

participating, one year at a time, ‘cause they know

it’s not a one hit wonder, or a quick fix and they

will engage on whatever it is.

0:07:40.9 Whether it’s um, emotional, physical or c hemical

stress in their life, they’re willing to write down

their commitments, because I have a commitment page .

They’re willing to dedicate time, repetition and

energy.

0:07:52.8 And I go through what those three, those three things

9


are with them. And I, you know my team knows, “time ”,

“repetition” and “energy”. They’re going to dedicat e

some time to their health. They’re going to put ene rgy

into it. And they know that it’s going to take

repetition, whether it’s inside or outside the offi ce.

My “ideal patient” is, the forefront of their mind

it’s not the five minute they are in my practice, i t’s

the 23 hours and 55 minutes, the rest of the day th at

they are consciously aware of habits they either ne ed

to break, change or slowly let unwind in their life ,

to create new ones.

0:08:20.3 And you know what? It, it overflows into not just

chiropractic and health, their whole life starts to

change. So it’s not just a one dimensional deal, an d,

and we go there, right off the bat.

So we have a list of, you know, we want patients t hat

“stay, pay and refer” and that in their first two

weeks, we know immediately how committed they are.

0:08:41.0 You know, you can, we, and during the res ults of our

tests or report of findings, whatever you call it, we

get the commitment just to see where they’re at.

Now I’m not into to “scare care”, I’m not into uh,

“telling them what they want”. I literally believe,

people are intelligent. People don’t like to be sol d

to or manipulated or, you know, kinda maneuvered. T hen

just say, “Hey my job is easy, this is all the thin gs

that I want to share with you about chiropractic, y our

job is the tough one, you tell me what you want to do

10


about it.”

0:09:08.2 I put it all on them. I want them to make the

decisions, almost like a take-away. And I said, “Yo u

let me know how you want to participate and if this is

the office, if things that I said that make sense t o

you, this is, these are the different things that w e

can do to operate in that.”

0:09:21.7 And they always go, “Yeah that’s what I w ant.” And if

finances are ever a problem, I always ask them why

they made their choices.

Finances are always usually number one issue if

someone doesn’t take full commitment to care. And I

always say, “You know, we have not spoken about

finances and in a perfect world if finances weren’t an

issue what would you do?”

0:09:39.9 “Oh, I’d do this for sure.” “Well great, let’s act as

if and let’s do what you want, not what you don’t

want. And now let’s get you on a care plan that we can

work for you, ‘cause any care in this office is bet ter

than no care. You let me know. Maybe you’re going t o

have to make some sacrifices for what you’re willin g

to do.”

0:09:51.7 So it’s people that are willing to sacrif ice their

latte for better health care in the future.

So you know what, it’s just really communicating I

think on a different level. But what I want, are

people that are committed. And not because I told t hem

11


they’re committed but they told me, they’re committ ed.

Is that good?

0:10:08.9 MATT PRADOS: That’s incredible. Absolutely love it.

Those, those are definitely great words of advice t hat

uh, our listeners can live by.

Now let me ask you this. You know there was, you k now

you, you’ve been in practice for, you know, so many

years, there was, you know, points where you didn’t

have these viewpoints. There was, there’s now

obviously now these points where you do. What uh, w hat

was the important factor for you to be able to expa nd

and grow uh, as an individual and as a practice own er

to allow you to achieve this type of success?

0:10:37.0 DR. MATT HUBBARD: Man that’s uh, that’s awesome. The

number one thing for me is cutting off um, dead wei ght

in my life. Meaning, I love chiropractors, I love

hanging out with them. But the truth is, I won’t ha ng

out and I won’t uh, participate or be around

complainers, whiners. Anything that I don’t tolerat e

as a, a practice member or a patient, I’m not going to

tolerate in a chiropractor. And I just believe that

when we sit around and keeping talking about the sa me

thing all the time, we end up, that mentality chang es

us.

0:11:07.8 I mean sitting on the board of the CCA an d being

involved with that, doing CORE for so long, I can t ell

you that the number one thing I hear all the time i s,

“You chiropractors just love to talk about all the

12


‘can nots’”. I want to talk to, to all the young

people that are out of school, still fresh and

passionate. And then I want to find out the docs wh o

have been in practice 25 years plus, that are still on

fire and passionate.

0:11:28.1 Anything in between to me doesn’t make se nse. I don’t

want to hear anybody about a struggle, ‘cause I kno w

it’s, it’s out there, but I don’t need to hear abou t

it. I want to hear about the people that aren’t

struggling. What in my philosophy, what you focus o n

expands.

I only want to hear the best of the best. So I choo se

to listen to things differently. And ever since I c ut

out dead weight and I, I had a mastermind group wit h

three of my buddies that I went to college with, an d I

love them as friends. But we were having breakfast

burritos, I’ll never forget, every, you know on Sol ano

Beach, every uh, you know, Tuesday morning and it g ot

depressing. And one day I felt like, it was probabl y a

God thing you know, but I just felt like, you know

what, I got to be honest with these guys.

0:12:05.2 So I went up there and I said, “Hey, you know I don’t

mean to hurt your feelings, but I’m not coming on

Tuesday mornings anymore.”

And you know, I’ve said this before but, and they’ re

like, “What do you mean?”

And I said, “’Cause all we do is complain about what

we’re not getting, instead of what we need to get,”

and I said, “I am changing my thing as of today.”

13


0:12:20.9 And from that point on, my whole practice shifted. And

I, I flew around; I spent a lot of money. People

called me a seminar junkie the first two years of

practice. And it wasn’t ‘cause I needed seminars, i t’s

like I was scouting out the best of the best at eve ry

seminar.

12:34.6 And I, you could see them tangibly wal king around. The

way they held themselves, I would want to go hang o ut

with them. I’d want to go and listen to them. I’d, I’d

be like the kid next to them. I probably looked lik e a

stalker. But I always just wanting to glean somethi ng

from them.

0:12:48.0 Just like how I met you Matt, I was looki ng at

companies that had a glow about them. That somethin g

was different. That there is an air, there, there i s a

confidence. That they wanted to help chiropractors go

to the next level. And I immediately saw you and I’ m

like, dude, that, that company right there, I’m

watching them.

0:13:03.0 You know, and so, it’s always having that mindset of

awareness of “who’s doing it”, “who’s not”. I don’t

want to be with the “who’s nots”. I want to be, I

want to be with the “who’s doing it”.

MATT PRADOS: Absolutely.

You know a lot of people “talk about it”. But not a

lot of people are “being about it”. And I’ve learne d

that I want to “be about it” and “being about it” t o

14


me is getting around the people that are, that are

“doing it”, so…

0:13:23.4 MATT PRADOS: Right and uh, obviously thank you for

those kind words.

0:13:26.4 Now the “dead weight” uh, wouldn’t just b e

chiropractors, it would be anything and everything in

your life that would be negative or uh, not positiv es,

right?

0:13:35.1 DR. MATT HUBBARD: Ab- Absolutely, absolutely. It’s

like, how often do we do spring cleaning? You know we

clean out our closet. We clean out our car once in a

while. You know, we get it detailed and we feel so

much better about it.

You have to do that in our life too. Even with, ev en

with people. But what I’ve learned is us as

chiropractors, ‘specially, in, in what I do and the

people I surround myself with, sometimes we care so

much about what other people think ‘cause we have t hat

“servant mentality” that we stop caring about what we

think.

0:14:02.4 We put everybody else’s needs before ours and we

realize, “You know what? No, I need to be a little

selfish with my time, a little selfish with who I a m

and who I hang out, out with, because I’ve got to

serve so many people”.

0:14:14.2 And the more selfish you are, in like pro tecting

yourself from the you know, people that are drainin g

15


you, the more people you’re going to see because yo u

have more energy, more love, more stuff to give the m.

And I think that it’s so important that we just kin d

of skip around like a little “foo foo”. But you kno w

what, I’ll take that 20% metro and turn it into

something good.

0:14:31.5 MATT PRADOS: That’s right. I love that uh, “spring

clean your life” guys. I love that uh, that concept .

Get rid of dead weight and uh, get on with the

positives and really be able to influence lives.

Now, Dr. Matt when you talk about uh, influencing

others and helping others, it uh, it’s expanded fro m

just your practice and your practice members uh, to

now you’re actually running a group called CORE.

0:14:52.7 For our listeners that don’t know what CO RE is why

don’t you uh, give us the low down on, on what that

group is and what it’s all about?

0:15:01.7 DR. MATT HUBBARD: So Okay. The run down, the brief as

it gets here, as good as it gets, is CORE stands fo r

“Chiropractors on the Road to Excellence”. And how it

even birthed was, I knew some friends that were goi ng

to different philosophy groups.

There was COPS in Chicago. There was all these lit tle

ones, Peter and Patty out in, where is it, shoot,

Boston, way out on the other side somewhere over

there, Massachusetts, I can’t, who, wherever, the N ew

England Patriots are from. I am a San Diego Charger s

fan. So I mean, way over on the other side. And the n

16


Randy Bays up in Washington.

0:15:31.7 So these, these people had some really in credible,

inspiring groups that I started going around and

interviewing, and watching. And, and I was in San

Diego and I had some great mentors at the time and I

was asking, “What about this?”… “Oh we had this”, “ We

had that”, they all fell by the wayside. I’m like

“huh”.

0:15:50.0 So I went and interviewed everybody. Foun d out what

worked, what didn’t work, where the trials and

tribulations were and I said, “That’s it, I am

starting it.”

I could not handle another depressing state

association meeting as much as I believe in support ing

state associations. At the time, I, I couldn’t,

couldn’t handle another meeting. I felt depressed w hen

I left and I said, “That’s it, I want something.” A nd

my theme is “move, touch and inspire.” That’s reall y

what CORE’s theme has always been.

0:16:13.2 Is to, you know like that old BJ quote, “ Coming

together is a beginning, keeping together is a, you

know is progress, and working together is success.”

0:16:20.3 And I said, “That’s it. I’m doing it”. An d uh, myself

and a few others kicked this thing off. And then I’ ve

been running it for the last 5 years solid. We’ve b een

going since 2003. We’ve never missed a month, we’ve

been solid. We’ve had so many speakers.

17


But here’s the bigger, here’s the bigger thing. I’ ve

had chiropractors pull me aside saying they are

shutting down their doors, they were giving up and

they came and then something sparked on the inside of

them.

0:16:43.4 I had a gentleman that was sleeping in hi s car, sent

his family to live with his parents and was taking

showers at the gym and going to his office. He was on

his last thread, and some CORE doctors poured into him

and he turned it around, got his practice back on i ts

feet and got his family back.

0:16:59.0 And to me that’s, that’s what you know CO RE’s about.

CORE’s about coming together to help each other fin d

CA’s, to help each other, it’s about camaraderie, i t’s

about “iron sharpens iron”, it’s about uh, holding

each other accountable, doing chiropractic with

integrity. It’s about coming there getting dipped,

it’s not about the speakers, even though they’re

incredible, you know. But it’s about coming togethe r

in a safe place to help each other, you know, get t he,

get the wheels hitting the asphalt and moving forwa rd.

0:17:25.2 And the biggest thing now is we’re doing huge

community events. We threw, last year, our first go lf

charity tournament. It was so powerful.

This year we’re doing our second annual golf chari ty

tournament. We’re sponsoring main events. We blocke d

uh, Kaiser from their Thrive campaign at a major go lf

show function and we became the main sponsors. And we

used CORE doctors just to rally everybody under one

18


auspice.

0:17:48.3 Now we’re going to do a major um, campaig n on

billboards. It’s going to be San Diego top doctors,

who all ran through CORE.

0:17:57.8 So CORE becomes a vehicle to do things to gether on a

big level. So we can, you know, pool our money, poo l

our resources and make big things happen.

So that’s, that’s what I love about CORE. It’s lik e

one big family. I know every doctor that’s a part o f

it. I know the ones that participate full on. I kno w

the ones that come and go and they’re you know,

they’re there for the speakers, and that’s fine too .

But it’s really about doing bigger things, in every

city.

0:18:21.1 My goal is to have a, you know, really 10 0 this year,

but I’d love to get 1,000 COREs nationwide and that ’s

my 2020 vision. So by the year 2020 we have 1,000

COREs with the membership of 200 doctors on average

and we can just do big things.

0:18:38.4 So could you imagine that sort of platfor m and that

power and all the money goes back into the communit y,

raising money for Oklahaven and who knows what.

0:18:46.7 But I mean, the vision’s big. And I try t o keep a

cutting edge, do videos, we have a YouTube called C ORE

San Diego, it’s a channel. People can stay updated.

You know, so it’s just, it’s fun. It’s not taking

ourselves too serious, but it is about leadership.

19


‘Cause who’s going to carry the next, I mean you kn ow

all the leaders in the profession.

MATT PRADOS: Yup.

MATT HUBBARD: What’s the next generation? Who is the

next generation?

0:19:07.3 They call the generation that’s being rai sed up right

now of kids, the “hero generation”. Why can’t

chiropractors be the “hero generation” to health ca re?

And so that’s my big auspice thing with it.

0:19:18.0 MATT PRADOS: Yeah, that’s incredible. I’ll tell ya,

you know, CORE, uh, you know really the concepts an d,

and the fact that you uh, basically are donating yo ur

time and not charging, you know, not making it some

sort of practice management group, but just giving

back to the profession is, is obviously very, very

impressive and very noble.

0:19:35.0 Now you talked about all these COREs, how would

someone who doesn’t have a CORE in their area, how

would they open one? What would they do? How do the y

contact you?

0:19:44.5 DR. MATT HUBBARD: Yeah, that’s awesome Matt. Thanks

for asking. You know that, honestly this is what I

tell people. Make sure your practice, there’s two

things that happens. When you become a leader and y ou

start doing things like CORE it does stir, it does

stir yourself, it stirs the “vacuum” as I call it a nd

your practice gets busier just by serving and pouri ng

20


back into something you love.

0:20:02.5 Um, that’s what people don’t understand. They think,

“Oh, it’s going to take away from my practice.” No, it

might actually stirs it. But I need you to have a

philosophically based practice, because you can’t h ave

a pain practice, even though I, you can have whatev er

practice you want.

0:20:17.2 CORE is about “routed in philosophy”. So if you’re

going to lead it you, you know, let’s start with,

let’s, let’s be in congruency with that first.

Because, it is based off the principles of

chiropractic, you know, but and I want you to have a

successful practice.

0:20:30.2 Success in your mind means that, you, you know,

there’s balance, you spend time with your family, t hat

you’re doing well enough, that, this isn’t going to

be, you know, shooting yourself in the foot.

We want people to lead this that can “inspire and

touch” people. All the basics, listen I have every

domain name bought probably in the United States fo r

CORE. Putting a website up is already done. Talking to

you, about you know, making it happen on a bigger

level with that and getting CORE out there is proba bly

what I need to do.

0:20:55.9 But all of the backdoor and the backe nd stuff is

already laid out for the foundation of CORE. If you

want to get involved, you can just go to CORE San

Diego, there’s a “contact me” on there. You can jus t

21


send me a direct email.

0:21:07.5 But really look at the DNA. You know, loo k, read the

CORE site from top to bottom. Look at the videos,

they’ve done, been videos for the last year and a

half. Look at current events. Look, just see if

something resonates on there with you. And if it do es,

and you feel like you want to bring chiropractors

together in your community, I always recommend find ing

one or two like-minded, or two to three like-minded

individuals that can help you, because it takes the

team, a team to really get the traction going.

0:21:33.1 Once you kick this off and after three mo nths of doing

this, it runs itself. All you got to be is a little

organized but everything is done for you. It’s not

complicated. It’s not tough. It’s just about laying

the foundation, which has already been laid and hav ing

the inspiration to inspire others with the “why”, w hy

do chiropractors need to be there. And if you can h it

the switch in your town, yeah it’s you know, it’s

awesome.

0:21:56.1 MATT PRADOS: That’s great. That‘s just so incredible

that you can think of, you know having 1,000 groups ,

like the one in San Diego out there, really inspiri ng

and, and changing lives. Because you, it’s so obvio us

with you Dr. Matt that it’s not just about uh,

subluxation, it’s about flourishing in life and

really, you know 100% health, uh, success and

happiness through every aspect of your life.

0:22:18.4 Uh, you know I see on the social media, I see you

22


spreading positive messages. What, what uh, what wo uld

you say uh, to our listeners who maybe, you know,

don’t have that much positivity in their, in their

life?

They do not have a CORE, you know, what suggestions

could you give them on uh, you know, maybe they’re a

little over weight right now. Maybe they’re not eat ing

as healthy, maybe their practice is a little rough.

What, what would be the first thing you would tell

them to do in order to get on the road to success?

0:22:46.9 DR. MATT HUBBARD: You know, to me, energy is

everything. Meaning if you are feeling out of shape

and not good about yourself and all that stuff, wel l

that, that has to do with dietary choices. I mean i t

all starts with the little things.

I literally, literally just went on a fast. You kn ow,

a 10 day fast, and got just a huge amount of energy

back. That abled me to start thinking bigger, have

bigger visions to do the things that we want.

0:23:10.8 I have an incredible pastor. I actually h ad him speak

for CORE last month on leadership. So I mean I

download his sermons all the time, just to keep me

juiced. Whatever it is for you, if you know someone

that you, that someone inspires you, download their

stuff.

0:23:25.5 I mean Demartini, that guy. Maybe you lis ten to him he

is, he’s inspiring. But there are people in their l ife

that they sat down and wrote a list, that lifts the m

23


up, that inspires them, that stokes them in some wa y.

They just need to get their fire stoked.

0:23:39.1 The best way I can explain it to you, is if there was

an ember that fell out of a fire place, it will glo w

and it will burn okay. But it‘s going to go out pre tty

quickly if it’s sitting in front of the fire. But i f

you grab that little shovel, grab that little ember

and threw it back in the fire, guess what? It’s goi ng

to light right back up.

0:23:58.7 You’ve got to stay in the fire, you’ve go t to stay in

the mix of it all, and everyone’s individually goin g

to have to write down who those people are and get

around them.

0:24:06.7 Energy’s contagious, being around uh, bus iness like-

minded people is, you know, contagious. I was just

over at this gentleman who invited me to dinner. Al l

this guy wanted, you know, was to meet and bring, h e’s

not even a chiropractor. I went to his house and I was

looking on his fridge. And I was looking at this ma p

on his fridge, and it said “53% of a million dollar s.”

0:24:29.6 And I’m like, oh, that’s, that’s a cool n umber. And

then off this little circle were all these little

lines and I’m telling you, the most detailed, looke d

like a business plan. Like, it said, “men’s prayer

group”, it said, “connecting through here”, then ov er

here it said, “products” and “this” and “where to

process it” and “social media” and it had this whol e

list. And, I’m like, “Wow”.

24


0:24:45.9 So I looked at this guy and I said, “This is the most

incredible business thing I’ve ever seen, what is i t?”

And he goes, “Oh my 10 year old made that”.

I said, “What? Your 10 year old made that? That’s

most, that’s the most mapped out vision for a busin ess

I’ve ever seen, what is it?”

He said, “Oh he’s making little finger skateboards and

he’s selling them on eBay and Facebook, and yeah so

he, he wrote that whole thing out.”

0:25:08.7 I am like, “How did he do that?”

“Oh, he just, he hangs out with me and some of my

mentors and listens to how we do mind mapping and

stuff. And this is his mind map, ‘cause he said, ‘D ad,

I think if I do all these things on this piece of

paper right here, I will get 53% of a million

dollars.’”

0:25:23.4 And I am like, “Well what is the other, y ou know, you

know, 47%?”

And he goes, “Oh that was just faith, bel ieving you

can do it.”

I’m like, “What?” I’m like, I just learned the, th e

biggest business lesson from a 10 year old over one

night at dinner and it rocked my world. And that wa s

on Saturday night. So I’m like thinking to myself, I’m

going to go home and think about it, that clearly.

0:25:42.5 So this, you know just getting stuff dial ed in clear

25


like that I thought was so important and because he ’s

been around his dad he’s so positive and uplifting and

around all his dad’s friends, that’s what a 10 year

old gleaned from it.

I’m like, if a 10 year old can do that, I’ve got t o

step up my game a little bit. You know what I mean?

0:25:56.5 MATT PRADOS: Sure that’s awesome. Now let’s say uh,

let’s say these guys are out there, they’re in the

trenches, they don’t have a mentor immediately arou nd.

Or maybe they don’t have a positive person sitting

there, top three books, tapes, CD’s whatever, that you

know, you can recommend for them to listen to, to g et

back in the fire.

0:26:14.0 DR. MATT HUBBARD: Oh, my gosh! Are you kidding me?

That’s like, I, I’m a reading machine. Um, right, I

mean, I love reading faith stories man. Well Napole on

Hill, The Law of Success, I mean that book is so

thick, but you can’t flip it open and not get some

nugget out of it. So what I do, just to you know, l et

you know I spend 10 minutes every morning and I, I

read, you know, an inspirational thing. And then I

read um, one of, I’m going through this book right

here, so it’s on the front of my desk right here, T he

Law of Success, I just flip, I open it up and I rea d

it.

0:26:50.4 And then, I mean I read so many books it’ s crazy I

can’t believe you’re telling me. I honestly downloa d a

sermon, this is what I do, hey, if anyone wants it you

got to c3sandiego.com, download this guy Jurgen, fr om

26


Australia. The funniest most inspiring guy I’ve eve r

listened to in my life. And he rocks my world every

time I download one. But, I mean it’s just little

things that are doing it.

0:27:13.8 Like, um, Become Who You Were Born to Be that’s by um,

Brian Souza. S O U Z A. That book rocked my world and

you know who gave that to me, was a dentist! So I t ake

care of this dentist um, for Extreme Makeover and, I

mean I love chiropractors, but hey once in a while I

want to learn some good business stuff. I go to thi s

dentist, everything he does is excellent. And I go

“What, what’s this?” and he goes “Ahh, well one of my

patients just wrote this because I inspired him and

it’s really a really good book and it was Become Wh o

You Were Born to Be.

0:27:39.6 And I was like, “Oh my gosh”. I read it. I was on

fire. Uh, Millionaire in the Pew that was an

incredible book. Just rocked my world on the

principles of money and that when you just start

applying the, the, you know, the principles of mone y

in a way, you‘ll have so much of abundance that you

want to make sure that you’re giving back, you know ,

and doing things on a big level.

0:28:00.9 That, that book totally revolution on my mind, and

then there’s the last book and it was called God’s

Generals. And they went through and they found just

these powerhouses, that were generals, oh, not even

generals, they were plumbers and electricians, but

they finally made a, a stand on the grounds, that “ you

know what, I had better start listening to God and see

27


what happens.” And literally the rest of the book i s

all the powerful things they did in their life. By the

end of the book, I said, “Oh my gosh, that was abou t

the most powerful book I’ve read.” Because every st ory

was so inspiring and the last page of the book it s ays

“Who’s the next gen- who’s the next generation of

generals gonna be? It could be you, are you

listening?”

0:28:38.9 I said, “That’s it”. So that book was ins piring. But

to so many…

MATT PARDOS: Nice.

MATT HUBBARD: …so many cool things.

0:28:46.3 MATT PRADOS: I take it that you do not watch too

much TV or read too many newspapers?

DR. MATT HUBBARD: I don’t, I’ve never, I do not read a

newspaper. Ah, I do not watch TV except for one

caveat. I am a Jack Bauer fan with 24. The problem is

I can’t sleep afterwards because I am so fired up.

And, I recommend, sometimes you need brain candy,

‘cause you can’t think about all this crazy stuff a ll

the time otherwise you brain will shut down. At lea st

in my case, so I went and got season one. I got so

addicted to watching it, the season one, bought, I

bought every year. And my wife and I go on vacation ,

up in the mountains somewhere, and we just watch a

season of 24, somewhere out in the middle of the

remote Colorado mountains, and it’s totally romanti c.

But I am a freaking Jack Bauer fanatic.

28


0:29:28:4 MATT PRADOS: That’s awesome. Alright, cool. Well, I’ll

tell you this is a, this is definitely been inspiri ng.

You move a mile a minute. Uh, we have covered some

incredible stuff and uh, at this point what other

words of wisdom, uh, maybe that you’ve shared at CO RE,

can you inspire to our listeners that we uh, haven’ t

yet covered?

0:29:48.0 MATT HUBBARD: Yeah, one thing hit me last night at

CORE and it rocked my world. We had a speaker, and it

was Heidi Farrell. And the one thing that she did, she

got up there and she developed, she wrote this song

about chiropractic and she sang it. And, my first

thought was, “Oh my gosh, I can’t believe she just did

that.” Then she sang another song, and I am like, ” Oh

my gosh!” I can’t, you know you’re like embarrassed

for them? But it was so freaking funny. I’m like “O h

my gosh” and then a revela-, a revelation hit me li ke

no other. I go, that is no wonder she could take,

she’s a CA, she could take a doctor to 1,000 patien t

visits no problem, successfully.

0:30:31.8 And then I saw some things that she said. And then it

all hit me, and I said, “You know what it is? I car e

too much what people think. That’s why I’m not seei ng

more and collecting more than I ever have before”.

0:30:41.5 And I realized it’s like wow, we all have a little bit

pride, a little bit of ego, like we’re above that. But

her heart, she wasn’t on her platform, she was on

mine. And if she did it on her own, I’d been like, “Oh

she knows everybody, they love her, blah, blah, bla h,

29


that’s funny”. No, no, no she came out and didn’t g ive

a rip about what any doctor in the room thought abo ut

her. She didn’t give a rip about what any CA though t

about her. And she captulated [ sic], every person in

that room and then she rocked it for the next 45

minutes. And I will tell you it’s because, she didn ’t,

she came in with “I don’t really give a rip, I am

going to speak truth, I’m not going to back down. I ’ll

embarrass myself, if I have to do it to get my poin t

across”.

0:31:19.7 And I said, “Man if every chiropractor di dn’t give a

rip about themselves, but cared about a life, of yo u

know, of trying to get someone else in there, a kid

that needs you. We would have no problem with our l ine

out our door.” And it really convicted me to say, “ You

know what, I gotta stop giving a rip and walk up an d

give that, my card to that person in the drug aisle .”

To stop giving a rip and hand my card out to say

“Who’s your chiropractor?”

“Oh I don’t need one.”

“Well, that’s a lie. Every, every person needs a

chiropractor. You just might not be going to one ri ght

now, but at least put me in your rolodex.”

0:31:48.6 You know, whatever, it is, I need to be m ore bold and

not give a rip if I really want to serve more. One of

the quotes, that T. Harbecker, said to me one time

when I got to meet with him. He asked me what I was

doing, where I was at and where I wanted to be, and I

told him what I wanted to see. And he goes, “No you

don’t.”

I go, “Yeah I do.” And he goes, “No you d on’t, you’re

30


seeing exactly the, the number of people you want t o

see right now. Otherwise, you’d be seeing more.”

0:32:14.8 And I go, “Holy cow”, and it’s true. I’m exact,

everyone, whatever you’re seeing now, that’s exactl y

deep down what you want to be seeing.

And so we just got to break up the constraints, ge t

over ourselves, tell the story, and get as many new

patients. I didn’t say you have to keep them all, b ut

you should be booked up with a 3 week waiting list of

patients. And you can refer them out, send them to the

chiropractor who’s not as on fire as you are. But w e

need to have a waiting list of patients, trying to get

in our office because we don’t care about what peop le

think. We’re telling the story and people need to h ear

it. They want to hear it and I’m trying to shoot a

video right now, of all these kids from all differe nt

practices, saying thank you, not to the doctor but

“Thank you for being a chiropractor” and this is wh y…

And I want to get this testimony from 1 year olds t hat

can talk, all the way up to, you know 5 year olds.

0:33:03.3 I want to get as many little kids saying, “Thank you.

Don’t ever stop being a chiropractor.” And I want t o

send it to the schools, to play for all the graduat ing

kids, because we need to see that we make a differe nce

in these kids’ lives.

‘Cause, my little kids that come see me don’t have

back pain. They either had asthma, they had somethi ng

crazy going on. We changed their life. It happens i n

every office. We just need to put it on video, send it

31


to the schools and send it to chiropractors that fe el

isolated. Here, have this video. Watch it every day .

This is what we’re doing to change the next

generation, what are you doing?

0:33:32.1 So the loudest voice wins. They’re either hearing our

voice of hope, or they’re hearing the world’s voice of

fear. Go get this shot, go do this, go do that, you

know, it’s all, it’s all what voice they’re hearing .

And so, I just really want to, you know, I want us to

be the stronger voice in everything we do and to be on

fire about it, be unashamed. If you’ve got to sing a

song, or do whatever you do. I realized that last

night, that I just gotta not give a rip, and take i t

to the next level and we can all do that. And we wo n’t

have to worry about, you know, all these extra litt le

side-by things.

0:34:05:8 MATT PRADOS: That’s incredible.

MATT HUBBARD: That’s it.

MATT PRADOS: So powerful. Uh, I gotta say, definitely

inspiring as always, whenever we talk. You always u h,

put new ideas out there and, and I love hearing the m.

I love this uh, idea of CORE. I love the idea of

having 1,000 COREs out there. I mean, think about t hat

guys. If you had the ability to create the effect i n

your local community and around the world by teamin g

up and being part of CORE, I think it’s just one of

those powerful things in the profession as a, as a

whole today uh, hooking up with a group like that i n

creating success, throughout, in the health care fi eld

32


and in peoples’ lives. ‘Cause there is no doubt whe n,

when Dr. Matt walks into the room and because of th ese

things that he’s doing, because of these books that he

reads, because he’s “spring cleaned” his life, peop le

see him and people want to be around him.

0:34:53.4 He has definitely become one of those peo ple that he

was a stalker of. So get out there, be a stalker, f ind

some mentors, become a mentor and really affect

peoples’ lives.

0:35:02.9 Dr. Matt, love it. Thanks for coming on t he call. Any,

any last words of wisdom?

0:35:06.4 DR. MATT HUBBARD: No man, I really just uh, love the

fact that you’re doing this man, and I hope this ge ts

to, you know, the far reaching corners so every

chiropractor can hear it. So I appreciate you and u h,

just all the interviews. I love seeing your tweets on

all the different doctors you’ve interviewed. I thi nk

that’s incredible. And you know, I hope it catches on

like wild fire and that people grasp it and get a h old

of it and something big happens. It, you know, spar ks

a fire man.

0:35:30.0 MATT PRADOS: Yeah, I’ll tell you, after every

interview you know, I got goose bumps. I‘m excited.

There’s definitely leaders out there putting this

thing together for everybody to find the mentors, y ou

know, so they don’t have to travel and, and fly aro und

and be at seminars junkie like you were to find tho se

nuggets. There is no “one size” fits all so I reall y

hope this program is able to serve, uh, the profess ion

33


as a whole and, and really provide the mentors it’s

needed.

0:35:51.0 So, thanks again for coming out Dr. Matt. I will talk

to you soon and uh, until then, let’s rock and roll .

0:25:57.2 DR. MATT HUBBARD: Alright man, thank you.

***END OF AUDIO***

matt hubbard -...

Documents