matt hopkins

MATT HOPKINSMATT HOPKINS

VOLUNTARY GROUP ICT Practical ICT Advice

WHAT IS ON OFFER?WHAT IS ON OFFER?

Advice/Signposting (bulletins, webpage)Advice/Signposting (bulletins, webpage)• ICT FundingICT Funding• ICT TrainingICT Training• ICT Products/technologyICT Products/technology• ICT SuppliersICT Suppliers ICT VolunteersICT Volunteers ICT Workshops and Health ChecksICT Workshops and Health Checks

““LESS ADMIN, MORE CORE BUSINESS”LESS ADMIN, MORE CORE BUSINESS”

NEW MEDIANEW MEDIA

TWITTERING DOUBLES DELL SALES

Last year Dell claimed to have generated around $3 million in sales from their Twitter marketing efforts. Now, the company says its promotions on Twitter have helped

generate more than $6.5 million in orders for PCs, accessories and software.

Source http://short.zen.co.uk/?id=e09

SCOPESCOPE

Bulk SMS Text Bulk SMS Text

Bulk Bluetooth Text Bulk Bluetooth Text

Social Networking Social Networking

BULK SMS TEXTINGBULK SMS TEXTINGSending SMS Texts to customers’ mobile Sending SMS Texts to customers’ mobile phones via your PC/Laptop web browser.phones via your PC/Laptop web browser.

Service provider transfers the messages onto Service provider transfers the messages onto the mobile phone network as SMS Text the mobile phone network as SMS Text

BULK SMS TEXTINGBULK SMS TEXTING Why?Why?

• Easy way to contact staff/customers.Easy way to contact staff/customers.• Messages can be received anywhere.Messages can be received anywhere.• Excellent saturation of younger market.Excellent saturation of younger market.

Why Not?Why Not?• Not all customers have mobile phonesNot all customers have mobile phones• Some users not happy with unsolicited Some users not happy with unsolicited

messagesmessages• Additional overhead to administer. Additional overhead to administer.

SENDING BULK SMS TEXTSSENDING BULK SMS TEXTS

Request AccountRequest Account Provided with Login and PasswordProvided with Login and Password


Create Message (SMS Text, pictures Create Message (SMS Text, pictures etc)etc)

Send to customers (individuals or Send to customers (individuals or groups via your own ‘Phonebook’)groups via your own ‘Phonebook’)

Can also be sent to LandlinesCan also be sent to Landlines Unique sender ID (eg “LCVYS”)Unique sender ID (eg “LCVYS”) Delayed/scheduled message releaseDelayed/scheduled message release Message logs and delivery reportsMessage logs and delivery reports


Message templates for routine Message templates for routine bulletinsbulletins

Browser based (no software Browser based (no software required)required)

Current balance advised by emailCurrent balance advised by email

SENDING BULK SMS TEXTSSENDING BULK SMS TEXTS- TYPICAL COST- TYPICAL COST

Source: http://www.w2wave.com/index.phpSource: http://www.w2wave.com/index.php

25,000 messages 5.0p each 25,000 messages 5.0p each




500,000 messages 4.0p each500,000 messages 4.0p each

100 messages 7.5p each100 messages 7.5p each

500 messages 7.0p each 500 messages 7.0p each




RECEIVING SMS TEXTSRECEIVING SMS TEXTS


Why?Why?

• Allow customers to enquire about your Allow customers to enquire about your products or services.products or services.

• Instant automated replies.Instant automated replies.


No additional charge for passing the No additional charge for passing the messages on to you.messages on to you.

Non-premium 11-digit incoming Non-premium 11-digit incoming number used (similar to number used (similar to 07700002236)07700002236)

Calls received from UK and overseas Calls received from UK and overseas mobiles.mobiles.

BULK BLUETOOTH TEXTBULK BLUETOOTH TEXT

What is Bluetooth?What is Bluetooth?• Trademark description for short range Trademark description for short range

(to 10M or 100M) wireless technology (to 10M or 100M) wireless technology that can link mobile phones, mobile that can link mobile phones, mobile ancillaries, PC’s, printers, keyboards, ancillaries, PC’s, printers, keyboards, mouse etc.mouse etc.

• 90% of UK population have a mobile 90% of UK population have a mobile phone, 80% of these have Bluetooth, phone, 80% of these have Bluetooth, with 80% of these having Bluetooth set with 80% of these having Bluetooth set up. Equals 50% overall.up. Equals 50% overall.

BULK BLUETOOTH TEXTBULK BLUETOOTH TEXT

Originally used as a social/fun Originally used as a social/fun application in clubs and pubs.application in clubs and pubs.

50% user rate and nil cost (not via 50% user rate and nil cost (not via the Mobile Network) made a very the Mobile Network) made a very attractive marketing option for pubs, attractive marketing option for pubs, clubs, conferences and other events.clubs, conferences and other events.• Known as Proximity Marketing or Known as Proximity Marketing or

Advertising Advertising

SENDING BULK BLUETOOTH SENDING BULK BLUETOOTH MESSAGESMESSAGES

Could use a Bluetooth enabled Could use a Bluetooth enabled mobile phone – but limited in range mobile phone – but limited in range and clumsy to send.and clumsy to send.

Solution is to buy/rent a Bluetooth Solution is to buy/rent a Bluetooth Proximity Advertising System for Proximity Advertising System for your event. your event.


1. Compile/produce your message1. Compile/produce your message• TextText• Business cardsBusiness cards• RingtonesRingtones• PicturesPictures• MusicMusic


Most Bluetooth enabled phones are capable of Most Bluetooth enabled phones are capable of handling and opening the following files. handling and opening the following files.

• *.GIF Single frame graphic files *.GIF, *.JPG Business *.GIF Single frame graphic files *.GIF, *.JPG Business card with business contact details *.VCF Calendar File card with business contact details *.VCF Calendar File which when accepted in installed directly into the which when accepted in installed directly into the calendar in the device. *.VCS Simple text files *.TXT calendar in the device. *.VCS Simple text files *.TXT Audio content files *.WAV, *.MP3, *.MID, *.RMF, *.MP4 Audio content files *.WAV, *.MP3, *.MID, *.RMF, *.MP4 Video content files *.RM, *.3GP, *.MP4Video content files *.RM, *.3GP, *.MP4


2. Take your system/device to the 2. Take your system/device to the venue concerned and plug it in/set it venue concerned and plug it in/set it up.up.

3. Unit detects Bluetooth enabled 3. Unit detects Bluetooth enabled devices in the venue and sends devices in the venue and sends messages out.messages out.

Traditional ‘Covert’ or recently introduced Traditional ‘Covert’ or recently introduced ‘Opt In’ method can be used………‘Opt In’ method can be used………


CovertCovert

• 1. Unit detects phone1. Unit detects phone2. Unit sends request to phone2. Unit sends request to phone3. User notices request3. User notices request4. User sends acceptance4. User sends acceptance5. File is transferred.5. File is transferred.

Some customers regard messages as irritating SPAMSome customers regard messages as irritating SPAM Message alerts sometimes not heard in noisy pubs etcMessage alerts sometimes not heard in noisy pubs etc Many users don’t have Bluetooth switched on at all.Many users don’t have Bluetooth switched on at all.

Source Source http://www.bluush.com/index.htm http://tct.co.uk/


Opt InOpt In

• The unit/device is incorporated into a large sign/poster The unit/device is incorporated into a large sign/poster displayed prominently in the venue. The detection displayed prominently in the venue. The detection range is reduced to 12 inches.range is reduced to 12 inches.

1. Sign/poster informs customers that additional 1. Sign/poster informs customers that additional information is available if Bluetooth phones are information is available if Bluetooth phones are brought close to the sign.brought close to the sign.

2. Those interested move to the sign, accept/permit 2. Those interested move to the sign, accept/permit the message(s) and can then move away while the message(s) and can then move away while transmission completes.transmission completes.

http://www.bluush.com/videos.htm


CostCost

£675 + VAT to purchase£675 + VAT to purchase

Can be rented from some sources.Can be rented from some sources.

SOCIAL NETWORKINGSOCIAL NETWORKING

WHY?WHY?

Boost capacity to engage, connect Boost capacity to engage, connect etcetc

Better visibility to younger Better visibility to younger generationgeneration

Easy posting of video and other info Easy posting of video and other info formatsformats

Virtual communitiesVirtual communities

WHY NOTWHY NOT

Another resource to maintainAnother resource to maintain Requires regular refreshingRequires regular refreshing Ownership/control of data and Ownership/control of data and

imagesimages Requires ‘moderator’ to monitor Requires ‘moderator’ to monitor

malicious contentmalicious content Risk of Hijacking/hackingRisk of Hijacking/hacking Risk of children having accessRisk of children having access

BLOGSBLOGS

SOCIAL NETWORKINGSOCIAL NETWORKING

ANY QUESTIONS?ANY QUESTIONS?

WEB-BASED OFFICEWEB-BASED OFFICE

FUNDRAISING VIA FUNDRAISING VIA YOUR WEBSITEYOUR WEBSITE

matt hopkins

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