IBM Interactive ExperienceMatthew Candy 22nd September 2014

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customers expect so much morea lot is changing in the market

The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere. – Paul Papas, Global Leader, IBM Interactive Experience”

“

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the new experience model

CXOs expect to reframe their approach, shifting to more collaboration and open business models with customer and partners.

shifting ground: business landscape changes

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experience experience transcendstranscends channel channel

It’s no longer about singular channels…

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This is not a user experience

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This is a user experience

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“Good design is good business.”– Thomas Watson, Jr.

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So, what are we doing about it?

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New RolesNew RolesNew Investments

New Investments

$100M

$100M

1010New

StudiosNew

Studios

Our new investment in Interactive Experience

1000

1000

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Creating experiences that help people connect

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A global community A global community where where experience experience transcends channeltranscends channel

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<Video>

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A community of knowledge: A community of knowledge: connected, engaged, connected, engaged, empoweredempowered Share and disseminate

knowledge across the globe

Doctors / nurses collaborate and share ideas in real time

unique tailored experience knowledge share gamification

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<Video>

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Some lasting Some lasting thoughts…thoughts…

Experience is everythingExperience is everything

Experience transcends Experience transcends channelchannel

Creating experiences that Creating experiences that help people connecthelp people connect

Thank you

@ibminteractive

@matthewcandy