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Matt Butterworth Experience and client portfolio

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Matt Butterworth!Experience and client portfolio

…inspire original thinking & creativity through a deeper understanding of technology and human cognitive behaviour.

Why I do what I do…!

…17 years of digital experience working globally on digital projects for some of the worlds leading brands always putting the consumer at the heart of the proposition

Career timeline…!

Denney & Denney Hypermedia Communications 1996 - 1999

Creative Strategy & Planning Operation Client Management New business

AMX Arnold Interactive 1999 - 2003

Folk Creative 2003 - 2009

Amaze 2009 - Present

1995 1997 1999 2001 2003 2005 2007 2009 2011

Career Timeline!

Denney & Denney Hypermedia Communications 1996 - 1999

AMX Arnold Interactive 1999 - 2003

Folk Creative 2003 - 2009

Amaze 2009 - Present

1995 1997 1999 2001 2003 2005 2007 2009 2011

Client History!

London Dublin

San Francisco

Toronto

Lisbon Barcelona

Paris

Helsinki

Moscow

Milan Cannes

Brussels Amsterdam

Dusseldorf

Jakarta

Kuala Lumpur Singapore

Bangkok

Hong Kong

Manila

Client History!

Digital evangelism Motivation, style and beliefs…!

Creative Inspired, committed, creative should be at the heart of everything we do

Passionate Dynamic, driven, second best is not an option, strive perfection, its about leading by example

Entrepreneurial Seeking new ideas, creative inspiration and opportunities, taking calculated risks, you can only succeed if you have at least failed once

Down to earth Client and delivery focused, non nonsense, transparent, honest open and educated

ResultsFocusing on the consumer experience, translating the brand promise, in its totality, into a digital form and function that has defined KPI’s and a measurable framework that proves results

Understanding Cognitive behavioural understanding together with practical real every day experiences"and insights, its about getting under the skin of the audience and understanding what makes them tick.

Tactical Motivation, style and beliefs…!

Persona developmentSeeking new ideas, creative inspiration and opportunities, taking calculated risks, you can only succeed if you have at least failed once

Data planning & segmentation modelsInspired, committed, creative should be at the heart of everything we do

Journey planning Client and delivery focused, non nonsense, transparent, honest open and educated

Digital Governance Cognitive behavioural understanding together with practical real every day experiences""Digital CRMInspired, committed, creative should be at the heart of everything we do

Strategy Seeking new ideas, creative inspiration and opportunities, taking calculated risks, you can only succeed if you have at least failed once

Client servicesInspired, committed, creative should be at the heart of everything we do

New business developmentProven track record in

Peak end rule

What I believe…!

Joint project with a team of cognitive and behavioural psychologists""What are and how can we identify digital “moments of truth”? How do we “end on a high”, when we cannot control the end point?"Can we develop a predictive model for ‘peak’ experiences around a classic cognitive, affective & behavioural framework

Joint project with a team of cognitive and behavioural psychologists - What are and how can we identify digital “moments of truth”? - How do we “end on a high”, when we cannot control the end point? - Can we develop a predictive model for ‘peak’ experiences around a classic cognitive, affective & behavioural framework

We judge our experiences almost entirely on how they were at their peak and how they ended

Net pleasantness or unpleasantness, or the length of the experience is almost entirely disregarded

Source: ‘Peak End Rule’Danny Kahneman, Nobel Prize Winner!

digital strategy is not just digital communications strategy

What I believe…!

Digital StrategyFocus on the total customer experience and translating the brand promise, in its totality, into digital form and function"Provides tangible value to the user across the customer lifecycle"Emphasis on the Web as part of an organisation’s business infrastructure"E-enabling customer services and operational processes "Optimise efficiencies and improve effectiveness

Digital Communications StrategyFocus on communicating the brand and product mix through digital channels"Website (and other digital channels) essentially another tool in the promotional mix"Typical examples of materials produced as part of a digital comms strategy include campaign minisites, display ad units, social channels, mobile sites etc"Usually measured in terms of reach (traffic), acquisition (leads) and conversion (sales)."Limited shelf life – run as part of broader campaign

“Management of digital strategy and communications remains siloed...” "

Forrester 2011

What I believe…adaption has been slow in coming!

Web analytics External Applications

Content Management

Strategy

Social Monitoring & Publishing

Mobile

Email

PPC

The near future…enterprise organisations will manage communications through an interconnected digital hub

Content Management

Strategy

Social Monitoring & Publishing

Mobile

Digital Hub Content, Curation,

Collaboration, Data mining"Intelligence

External Applications

PPC

Email

Web analytics

2009-present Amaze PLC, European Strategy Director !

Background Leading the strategic vision for mainland Europe, reporting to the Managing Partner and Commercial Director. Strategic team alignment with the overall business objectives

ClientsAsics, Bridgestone, Dr Oetker"Dyson, FedEx, Lexus, Toyota"Cefic, Federation for European Business

• Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Conference, Publication and Public Speaking Figaro Digital - Social Governance"IAB - Digital consumer segmentation "Digital Marketing First - Master class Social Media"Dyson - Digital trends and future innovation"NMA. Digital Media, The Drum, Brand Republic

Key achievements75% pitch win ratio, revenue of £2M, won the largest pan European strategic project covering 12 European territories, Led Dr Oetker into first pan European social strategy,

Bridgestone "strategy

Amaze PLC, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Bridgestone "motorcycle strategic "implementation

Amaze PLC, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Dr Oetker social strategy Amaze PLC, Case studies!

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

FedEx social media strategy Amaze PLC, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Asics Amaze PLC, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Bridgestone First Stop Amaze PLC, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Federation for European Business Amaze PLC, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

2003-2009 Folk Creative, Managing Partner / Strategist !

Background Leading the strategic vision for mainland Europe, reporting to the Managing Partner and Commercial Director. Strategic team alignment with the overall business objectives

ClientsAsics, Bridgestone, Dr Oetker"Dyson, FedEx, Lexus, Toyota"Cefic, Federation for European Business

• Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Conference, Publication and Public Speaking Figaro Digital - Social Governance"IAB - Digital consumer segmentation "Digital Marketing First - Master class Social Media"Dyson - Digital trends and future innovation""NMA. Digital Media, The Drum, Brand Republic

Key achievements75% pitch win ratio, revenue of £3M, won the largest pan European strategic project covering 12 european territories, Led Dr Oetker into first pan european social strategy,

The Conservative "Party

Folk Creative, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Philips Folk Creative, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

ECB Folk Creative, Case studies!

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

1999 -2003 AMX / Arnold Worldwide, Head of Creative/Strategy !

Background Leading the strategic vision for mainland Europe, reporting to the Managing Partner and Commercial Director. Strategic team alignment with the overall business objectives

ClientsAsics, Bridgestone, Dr Oetker"Dyson, FedEx, Lexus, Toyota"Cefic, Federation for European Business

• Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Conference, Publication and Public Speaking Figaro Digital - Social Governance"IAB - Digital consumer segmentation "Digital Marketing First - Master class Social Media"Dyson - Digital trends and future innovation""NMA. Digital Media, The Drum, Brand Republic

Key achievements75% pitch win ratio, revenue of £3M, won the largest pan European strategic project covering 12 european territories, Led Dr Oetker into first pan european social strategy,

Barclays AMX / Arnold Worldwide, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Hewlett Packard AMX / Arnold Worldwide, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Fox Kids AMX / Arnold Worldwide, Case studies!

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

1996 -1999 Denney & Denney / Hypermedia, Design Director !

Background Leading the strategic vision for mainland Europe, reporting to the Managing Partner and Commercial Director. Strategic team alignment with the overall business objectives

ClientsAsics, Bridgestone, Dr Oetker"Dyson, FedEx, Lexus, Toyota"Cefic, Federation for European Business

• Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Conference, Publication and Public Speaking Figaro Digital - Social Governance"IAB - Digital consumer segmentation "Digital Marketing First - Master class Social Media"Dyson - Digital trends and future innovation""NMA. Digital Media, The Drum, Brand Republic

Key achievements75% pitch win ratio, revenue of £3M, won the largest pan European strategic project covering 12 european territories, Led Dr Oetker into first pan european social strategy,

Commonwealth Games 98 Denney & Denney / Hypermedia, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Chelsea FC webcast Denney & Denney / Hypermedia, Case studies !

Background Blah blah blah • Strategy pre sales• Strategic consultancy• User journey specification• Audience segmentation• Digital persona development• Social media strategy• Digital governance• Data planning (Global web Index, TGI) • Future trends and innovation• Measurement and analytics• CMS Technology• SEO strategy• Client Services

Matt Butterworth!Experience and client portfolio