MATHS PROJECT

STATISTICS REPORT

SHARON LIM YU JUNG 0313377

LAI JIA YI 0315957

TAN CHIEW NEE 0303531

ANGOLINE BOO LEE ZHUANG 0316144

TAY JIA JIAN 0315508

SHERNY LIONG 0316600

TABLE OF CONTENTS

No.

Title

Page no.

1.

Cover page

2.

Table of content

3.

Introduction

4.

Objectives

5.

Methodology

6.

Survey forms

7.

Analysis

8.

Conclusion

INTRODUCTION

Starbucks is an American global coffee company that was first

founded in 1971 at Seattle, Washington. And later on in the 1990s,

Starbucks was brought into Malaysia by the Berjaya Group Berhad

and it’s now operating by the Berjaya Starbucks Coffee Company

Sdn Bhd., a joint venture between Starbucks Coffee Company and

Berjaya Group Berhad.

Now into Starbucks 14th year in Malaysia, Starbucks has grown

into becoming the favourite coffee place for the Malaysians. They

provide not only high quality coffee but also food and other beverages

including tea and juices. Together with the friendly and attentive

services offered by the barista in Starbucks, no doubt Starbucks has

slowly risen to be one of the top coffee place in Malaysia.

Through our survey/questionnaire, we would like to analyze

about the preferences among the adolescents aged 18 to 20 and

young adults aged 21 to 23 about Starbucks.

OBJECTIVE

In this modern era, quality and comfortable living has become

something that everybody will look for in life. People don’t only look

for nice food or beverages but also the service, environment, health

conscious and more when they visit a coffee place.

For this survey that our group have carried out, our aim is to

know more precisely about the factors that will be considered by the

adolescents aged 18 to 20 and the young adults aged 21 to 23 when

they visit Starbucks including the variety of coffee, toppings added,

pricing, services, environment, food and beverage taste and quality,

health conscious, hygiene conditions, the time spent and also the

purpose of going to Starbucks.

With the information and data collected, we would like to further

analyze these factors mentioned above through precise calculation

and tabulation.

METHODOLOGY

While surveying at Starbucks.

When we were collecting info about the food and beverage price.

Chiew Nee was asking the barista about the most ordered food and beverage.

Sharon and Jia Jian were tabulating the data and info collected after

carrying out the survey.

Sharon was finalizing the data and design of the info-graphic poster.

Jia Yi helped to design and work on the info-graphic poster.

CONCLUSION

After conducting the survey, we get to understand more about

the preferences of the participants from two different age groups

towards Starbucks and the few main attractions that keep the

participants for going to Starbucks.

We conclude that 65% of the survey participants are students in

the age group of 18-20 and they are more likely to visit Starbucks.

Most of the participants, regardless of the age groups visit Starbucks

to enjoy coffee and meals. Besides going for coffee and meals, they

would also spend their leisure time in Starbucks.

Most of the survey participants preferred cold drinks than hot

drinks, which sums up to a total of 75% out of 100 participants. And

for the cup size, 52% of the participants prefer Grande size. Most of

the participants prefer Frappuccino than tea, chocolate, and coffee,

which takes up 44% of all. 41 out of 100 of the survey participants

prefer adding nothing into their drinks, while the number of

participants who choose to add raw sugar is at its least. For the

topping, most of the participants choose to add cream instead of

chocolate chips and caramel. Regardless of the age groups, most of

the participants visit Starbucks once or twice a week and spend less

than 1 hour there.