Internet will revolutionize Market Research. Nobody anticipated this better than MetrixLab.

MetrixLab – Our Mission

Superior Online Methodologies

Tools & Techniques leveraging Internet for Delivering Better Data Quality and

Deeper Insights

Superior Online Methodologies

Tools & Techniques leveraging Internet for Delivering Better Data Quality and

Deeper Insights

Online Survey TechnologyOnline Survey Technology

Speed & Online PanelsSpeed & Online Panels

1st Wave1st Wave

2nd Wave2nd Wave

3rd Wave3rd Wave

“Offline” Research“Offline” Research

Online Research 1.0Online Research 1.0

Research 2.0Interactive Game-like online

researchHigher Data Quality

Implicit & Unconscious

Research 2.0Interactive Game-like online

researchHigher Data Quality

Implicit & Unconscious

Inspiration & validation throughout the NPD process

Consumer Needs

& Insight Discovery

Consumer Needs

& Insight Discovery Insight

ValidationInsight Validation

Idea GenerationIdea Generation

Concept Development

Concept Development

Concept Testing

Concept Testing

Pack testPack test

In Home Use TestIn Home Use Test

Communication Test

Communication Test

Post Launch Tracking

Post Launch Tracking

Usage & Attitude

Usage & Attitude

ValidationValidation

ExplorationExploration

From Validated Off-line methodologies to On-line tools

Off-line Methodologies

Traditional shelf tests

On-line Methodologies

Quantitative

research

Expert workshops

& quantitative concept test

In-Depth Interviews

90%first impression 73% 91% 86%top2box

50%

90% 55% 82% 86%60%

80% 55% 91% 100%70%

90% 64% 100% 86%70%

appeal

credibility

relevance

Connect© – From plain HTML to Rich Media Interfacing

People are used to Rich Media Interfaces from Windows Live, Yahoo, …

People are used to Rich Media Interfaces from Windows Live, Yahoo, …

Timed Game Like Questions Timed Game Like Questions

Explore the subjective, implicit and the unconsciousExplore the subjective, implicit and the unconscious

Connect© – From Verbal Respons to Visual Respons

Online Mood Boarding

“Ask without Asking”“Ask without Asking”

Explore the subjective, implicit and the unconsciousExplore the subjective, implicit and the unconscious

Connect© – From Verbal Expression to Visual Expression

Don’t ask what people want, but how they liveDon’t ask what people want, but how they live

Photo Diary

Explore the subjective, implicit and the unconsciousExplore the subjective, implicit and the unconscious

Connect© – From On-the-Table CS to On-Line Card Sorting

Elicit consumers’ concepts, categories and associations

Elicit consumers’ concepts, categories and associations

Cards can include images, names and descriptions of items.

Cards can include images, names and descriptions of items.

Open Card Sorting

Connect© – From Direct to Indirect Questionning

Elicit people’s concepts, categories and associationsElicit people’s concepts, categories and associations

uncover deep-rooted perceived brand attributes associated with different names

uncover deep-rooted perceived brand attributes associated with different names

Visual Association TechniqueWord Association Technique

Connect© – From Full Exposure to Controlled Exposure

Show stimuli too fast to be consciously recognized Show stimuli too fast to be consciously recognized

Compare the visual impact, or memorability of marketing materials or packaging designs.

Compare the visual impact, or memorability of marketing materials or packaging designs.

Online Tachistoscope Online Shelf Test

Connect© – From Eye Tracking Camera to Eye Tracking Mouse

FocusTracker enables participants to use the mouse as a device to point out focus of attention.

FocusTracker enables participants to use the mouse as a device to point out focus of attention.

Online Eye Tracking

Explore the subjective, implicit and the unconsciousExplore the subjective, implicit and the unconscious

Connect© – From Passive to Active Consumer Involvement

Research should stimulate participants to generate ideas, share ideas, enrich ideas and

develop concepts

Research should stimulate participants to generate ideas, share ideas, enrich ideas and

develop concepts

Online Co-Creation

Involve consumers from Idea Generation to Concept Development

Involve consumers from Idea Generation to Concept Development

Connect© – From Refined Ideas to Detailed Product Concepts

Enable users to design their own virtual productsEnable users to design their own virtual products

Understand complex feature interactionsUnderstand complex feature interactions

Concept Configurator

Challenge given by our Clients

Need for continuous consumer connection - Little opportunity to connect with consumers- Move to inspiration & learning: intuition is based on experience- Challenge the ‘we know this’ mentality- Bite-size information for quicker decision making

Insights and foresights through a continuous dialogue

• Clear sense of being connected: - through a real and effective dialogue with consumers - easy, continuous and globally

• More in-depth understanding of your core consumers

• Via online communities to allow consumers to become a source of inspiration; exploration & validation

New ways to connect with our consumers

CONNECT© to be inspired by your consumers

Connect© - Why MetrixLab is involved

Why would a research agency become a global supplier of online communities?

1. Unsollicited & unstructured consumer feedback does not result in a real and

effective dialogue with consumers

1. Unsollicited & unstructured consumer feedback does not result in a real and

effective dialogue with consumers

There are 4 Types of Consumer Participation

Consumer Surveillance

Behavior data - Surveys

Consumer Involvement

Interviews- Observation

Consumer Participation

active role consumer

Organized ConsumerFeedback

Consumer Innovation Community

Person-to-Person

interactions

Unsolicited Consumer Feedback

Supplier initiativeConsumer initiative

Consumer Integration

Organized & Structured Community is most effective

Connect©

Connect© – A structured way to engage with your consumers

Consumer participation is a highly structured process

Connect© is more than allowing your consumer to cast theiropinions and share their views

• the success of community sites like MySpace, Hyvesand many others, inspired companies to build their own

• focus on chat, blog and forum to engage with the consumer

• while marketers are less interested in opinions but searchfor actionable insights in all phases of the NPD process

Connect© - a structured way to get inspired

Why would a research agency become a global supplier of online communities?

1. Unsollicited & unstructured consumer feedback does not result in a real and

effective dialogue with consumers

1. Unsollicited & unstructured consumer feedback does not result in a real and

effective dialogue with consumers

2. We have the right tools available to establish an effective dialogue with consumers

2. We have the right tools available to establish an effective dialogue with consumers

Consumer Needs & Insight

Discovery

Consumer Needs & Insight

DiscoveryInsight Validation

Insight Validation

Idea GenerationIdea Generation

Concept DevelopmentConcept

Development

Concept TestingConcept Testing

Pack testPack test

In Home Use TestIn Home Use Test

Communication Test

Communication Test

Post Launch Tracking

Post Launch Tracking

Usage & AttitudeUsage & Attitude

International panels or

communities

Connect© – An effective tool in any stage of the NPD process

CappuccinoEspresso

TYPE OF COFFEE

At a bar/cafe

LOCATION

Friends

COMPANY

Partner/family

Connect© - both exploration & validation

Why would a research agency become a global supplier of online communities?

1. Unsollicited & unstructured consumer feedback does not result in a real and

effective dialogue with consumers

1. Unsollicited & unstructured consumer feedback does not result in a real and

effective dialogue with consumers

2. We have the right tools available to establish an effective dialogue with consumers

2. We have the right tools available to establish an effective dialogue with consumers

3. For exploration & inspiration as well as validation

3. For exploration & inspiration as well as validation

Base Panel

1000 Members

Focus Quantitative 150 Members

Study A

Focus qualitative Study B

Study C

150 Members

150 Members

Connect© - building a client specific online community

Connect© - Our experiences

Consumers are willing to invite you into their lives

Consumers are willing to be part of your team & brand

Incredible rich learnings which has lead to sharper focus of

projects and the vision

Inspiration: not only on the what but also on the how and

why

Validation: are the new insights relevant & true for most

target consumers

Be prepared to challenge your current beliefs, resulting

in a richer understanding of your consumers

Higher Quality: (1) consumers know what they need, better than

most companies do*. (2) the process is iterative, enabling clients

to build on insights by using superior qualitative techniques

Structured: no free flow of unsolicited opinions, but a structured,

efficient & effective tool for real dialogue with consumers

Inspiration as well as validation: possibility to validate the

newly gathered insights, ideas & concepts

Higher Speed: continuous consumer feedback allows for focused

decision making and speed-to-market

Globally Scalable: internet enables users from all over the world

to participate.

Allow Consumers to participate Early!

“None of us is a smart as all of us”

*Source: Stefan Thompke, Eric von Hippel – Harvard Business Review April 2002

Connect© – The benefits are clear