ChallengeSeeking to capitalize on trends indicating that seniors are the largest growing group on Facebook, The Mather engaged SociaLogic for support in optimizing its Facebook presence and outreach.

InsIghtThe retirement community’s target market is confi ned to one geographic cluster, so we determined a campaign of pay-per-click and pay-per-acitivity ads on Facebook would be an effective, and cost effi cient way to boost awareness.

CHICAGO

sOlutIOnSplit-test creative: Which messages would bring the most traffi c to Facebook? Which messages would generate the most “likes?”

SociaLogic also recommended cross-promoting property events on their wall, and enhancing the value of their posts to appeal more broadly to future prospects.

Plan For Your Future

Don’t take a leap of faith. The Mather offers predictable costs, investment protection, healthcare options and Evanston location.

resultsWe’ve helped The Mather make more informed decisions about its Facebook presence and outreach investment.