materialism and life satisfaction among hispanic … · materialism, and physical health ......

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Materialism and life sa Abstract By all measures, the large (Garza & Watts 2010). The 2009 is in the labor force. This study fo interest were materialism and life several undesirable consequences consequences was a loss of comm particular importance to the Hisp significant source of influence in that materialism would be negati status were also investigated as m life satisfaction. Aging and a dec in physical ability but an increase therefore hypothesized that age w satisfaction levels. A total of 32 H were between the ages of 19 to 6 college education. Results indica each other. However, supporting materialism, and physical health materialism. Interestingly, furthe impact on life satisfaction. The im Keywords: Hispanic males, mate Journal of International Business and Materialism and life sat atisfaction among Hispanic immig Medha Talpade Clark Atlanta University Salil Talpade University of West Georgia est & fastest growing minority group in the U.S. 9 U.S. census report indicates that about 33% of ocused on immigrant Hispanic males, and the co e satisfaction in this population. Barrett (1992) s were related to high levels of materialism. One munity sense (Belk, 1988). This sense of commu panic segment since the family and the communi n Hispanic culture (Garza & Watts, 2010). Thus ively correlated to life satisfaction in our sample mediating variables in this relationship between cline in physical health status is usually associate e in wisdom & knowledge (Lockenhoff et al. 20 would lead to lower levels of materialism and hig Hispanic males were surveyed. A majority of th 61 years, most had finished high school, with 20% ated that materialism and life satisfaction were n g the hypothesis, age was found to be negatively was positively correlated to life satisfaction as w er analyses indicated that educational level had a mplications of these results are discussed. erialism, life satisfaction, aging, immigrants d Cultural Studies tisfaction, Page 1 grant males . is Hispanics f this population onstructs of indicated that e of the primary unity is of ity is a s, it was expected e. Age and health materialism and ed with a decline 009). It was gher life he respondents % having some not related to related to well as a negative

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Page 1: Materialism and life satisfaction among Hispanic … · materialism, and physical health ... materialism and life satisfaction were not related to ... n = 32) responded to the questionnaire

Materialism and life satisfaction

Abstract

By all measures, the largest & fastest growing

(Garza & Watts 2010). The 2009 U.S. census report indicates that

is in the labor force. This study focused on

interest were materialism and life satisfaction

several undesirable consequences

consequences was a loss of community sense (Belk, 1988).

particular importance to the Hispanic segment since

significant source of influence in Hispanic culture

that materialism would be negatively correlated to life satisfaction in our s

status were also investigated as mediating variables in this relationship between materialism and

life satisfaction. Aging and a decline in physical health status is usually

in physical ability but an increase in wisdom & knowledge

therefore hypothesized that age would

satisfaction levels. A total of 32 Hispanic males

were between the ages of 19 to 61 years

college education. Results indicated that

each other. However, supporting the hypothesis, age was found to be negatively related to

materialism, and physical health was positively correlated to life satisfaction a

materialism. Interestingly, further analyses indicated that educational level had a negative

impact on life satisfaction. The implications of these results are discussed

Keywords: Hispanic males, mate

Journal of International Business and Cultural Studies

Materialism and life sat

life satisfaction among Hispanic immigrant males

Medha Talpade

Clark Atlanta University

Salil Talpade

University of West Georgia

he largest & fastest growing minority group in the U.S. is

. The 2009 U.S. census report indicates that about 33% of th

focused on immigrant Hispanic males, and the constructs of

and life satisfaction in this population. Barrett (1992) indicated that

consequences were related to high levels of materialism. One of the

loss of community sense (Belk, 1988). This sense of community is of

to the Hispanic segment since the family and the community

significant source of influence in Hispanic culture (Garza & Watts, 2010). Thus, i

would be negatively correlated to life satisfaction in our sample

gated as mediating variables in this relationship between materialism and

and a decline in physical health status is usually associated with a decline

but an increase in wisdom & knowledge (Lockenhoff et al. 200

hypothesized that age would lead to lower levels of materialism and higher

Hispanic males were surveyed. A majority of the respondents

were between the ages of 19 to 61 years, most had finished high school, with 20%

esults indicated that materialism and life satisfaction were not related to

each other. However, supporting the hypothesis, age was found to be negatively related to

and physical health was positively correlated to life satisfaction as well as

Interestingly, further analyses indicated that educational level had a negative

implications of these results are discussed.

males, materialism, life satisfaction, aging, immigrants

l Business and Cultural Studies

satisfaction, Page 1

immigrant males

minority group in the U.S. is Hispanics

33% of this population

Hispanic males, and the constructs of

(1992) indicated that

One of the primary

This sense of community is of

community is a

. Thus, it was expected

ample. Age and health

gated as mediating variables in this relationship between materialism and

associated with a decline

2009). It was

lead to lower levels of materialism and higher life

ajority of the respondents

, with 20% having some

materialism and life satisfaction were not related to

each other. However, supporting the hypothesis, age was found to be negatively related to

s well as

Interestingly, further analyses indicated that educational level had a negative

Page 2: Materialism and life satisfaction among Hispanic … · materialism, and physical health ... materialism and life satisfaction were not related to ... n = 32) responded to the questionnaire

Introduction

Garza and Watts (2010) report that Hispanics constitute the fastest growing minority

groups in the United States. With such a rapid increase, the authors project that

constitute 46% of the population in certain states by 2030. Current demographic indicators for

this group include high risk youth behaviors such as school dropout rates and teen pregnancies,

along with a community that has low socioeconom

have adequate training for skilled employment.

projections of the labor force in 2050 to be composed 50% of minorities.

report indicates that 33% of the Hispanic population is in the labor force

Hispanic males in the labor force, and explores the

satisfaction, age and physical health status

workplace and community health and well

Theoretical Foundations

The proposed study is guided by three main theories

Learning Theory, Fishbein’s (1996)

Socio-emotional Selectivity Theory (Carstensen, Fung, & Charles, 2003)

Bandura’s (1986) Social Cognitive Learning Theory (SCLT)

explain) the basis for the expectations involving our target population. Th

psychological theory that explains why people behave the way that they do.

importance of observing and modeling the behaviors, attitudes, and emotional reactions of

others. Because it includes attention, memory and motivatio

and behavioral frameworks (Sarason & Sarason, 1996). Th

children and adults operate cognitively on their social experiences and ways in which these

cognitions then influence behavior and dev

notion of modeling, or vicarious learning, as a form of social learning.

behavior as being uniquely determined by personal factors, behaviors, and the environment.

Thus, in this study, the relationship between

population is understood in the context of cultur

Fishbein & Ajzen’s (1970

an individual's intention to perform a behavior which is under his or her direct control, is a

combination of attitudes toward performing the behavior and subjective norms. Attitudes

included behavioral belief, evaluations of behavioral outcome

beliefs, and the motivation to comply

researchers proposed Theory of Planned Behavior, which added the element of perceived control

to predict behavioral intentions. Perceived control was considered to

perceived power and beliefs of control. This theory is used to understand

the Mexican immigrant sample, in the context of

perceptions.

The socio-emotional selectiv

regarding the mechanism underlying the materialistic preferences of mature consumers

(Carstensen et al. 1999; Carstensen, Fung, &

their life goals because they change time views during their life. In their early years, people hold

an expansive time view, and knowledge

a good career are given priority. However, as people grow older, two major factors cause a shift

Journal of International Business and Cultural Studies

Materialism and life sat

Watts (2010) report that Hispanics constitute the fastest growing minority

With such a rapid increase, the authors project that this group will

constitute 46% of the population in certain states by 2030. Current demographic indicators for

this group include high risk youth behaviors such as school dropout rates and teen pregnancies,

a community that has low socioeconomic status, is not well educated, and does not

training for skilled employment. Avery, Lerman, and Volpone (2010) cite future

projections of the labor force in 2050 to be composed 50% of minorities. The 2009 U.S. census

33% of the Hispanic population is in the labor force. This study focuses on

Hispanic males in the labor force, and explores the relationships between their materialism, life

age and physical health status. This information is considered ubiquitous for

workplace and community health and well-being.

guided by three main theories - Bandura’s Social Cognitive

Learning Theory, Fishbein’s (1996) Theory of Reasoned Action and Planned Behavior, and

emotional Selectivity Theory (Carstensen, Fung, & Charles, 2003)

Bandura’s (1986) Social Cognitive Learning Theory (SCLT) was used to guide (and

explain) the basis for the expectations involving our target population. The SCLT is a

psychological theory that explains why people behave the way that they do. It emphasized the

importance of observing and modeling the behaviors, attitudes, and emotional reactions of

others. Because it includes attention, memory and motivation, the SCLT spans both cognitive

and behavioral frameworks (Sarason & Sarason, 1996). The theory focuses on ways in which

children and adults operate cognitively on their social experiences and ways in which these

cognitions then influence behavior and development. SCLT was the first to incorporate the

notion of modeling, or vicarious learning, as a form of social learning. It defined

behavior as being uniquely determined by personal factors, behaviors, and the environment.

relationship between materialism and life satisfaction of the target

population is understood in the context of cultural and personal factors.

0) theory of reasoned action and planned behavior

to perform a behavior which is under his or her direct control, is a

toward performing the behavior and subjective norms. Attitudes

evaluations of behavioral outcome, subjective norm,

motivation to comply. For behaviors which were outside one’s direct control, the

researchers proposed Theory of Planned Behavior, which added the element of perceived control

to predict behavioral intentions. Perceived control was considered to be a combination of

perceived power and beliefs of control. This theory is used to understand the driving forces

the Mexican immigrant sample, in the context of materialism, life satisfaction, and cognitive age

emotional selectivity theory (SST) may provide us with some explanation

regarding the mechanism underlying the materialistic preferences of mature consumers

al. 1999; Carstensen, Fung, & Charles, 2003). SST suggests that people change

their life goals because they change time views during their life. In their early years, people hold

an expansive time view, and knowledge-oriented goals such as getting a degree and preparing for

iven priority. However, as people grow older, two major factors cause a shift

l Business and Cultural Studies

satisfaction, Page 2

Watts (2010) report that Hispanics constitute the fastest growing minority

this group will

constitute 46% of the population in certain states by 2030. Current demographic indicators for

this group include high risk youth behaviors such as school dropout rates and teen pregnancies,

educated, and does not

Avery, Lerman, and Volpone (2010) cite future

The 2009 U.S. census

study focuses on

materialism, life

quitous for

Bandura’s Social Cognitive

and Planned Behavior, and

to guide (and

e SCLT is a

emphasized the

importance of observing and modeling the behaviors, attitudes, and emotional reactions of

SCLT spans both cognitive

theory focuses on ways in which

children and adults operate cognitively on their social experiences and ways in which these

elopment. SCLT was the first to incorporate the

d human

behavior as being uniquely determined by personal factors, behaviors, and the environment.

materialism and life satisfaction of the target

ehavior proposed that

to perform a behavior which is under his or her direct control, is a

toward performing the behavior and subjective norms. Attitudes

, normative

. For behaviors which were outside one’s direct control, the

researchers proposed Theory of Planned Behavior, which added the element of perceived control

be a combination of

the driving forces of

materialism, life satisfaction, and cognitive age

may provide us with some explanation

regarding the mechanism underlying the materialistic preferences of mature consumers

2003). SST suggests that people change

their life goals because they change time views during their life. In their early years, people hold

oriented goals such as getting a degree and preparing for

iven priority. However, as people grow older, two major factors cause a shift

Page 3: Materialism and life satisfaction among Hispanic … · materialism, and physical health ... materialism and life satisfaction were not related to ... n = 32) responded to the questionnaire

in knowledge-oriented goals to emotional meaningful goals: B

status. In later life, people feel that their ability to draw on their reservoir o

extend one’s temporal horizon may be complicated by evidence of declining health, physical

limitations, and by a resource base jeopardized due to retirement.

Therefore, as people get older, their time view changes to that of a limited tem

horizon, and their pursuit of goals changes from skill

emotional-meaningful goals such as spending more time with family members and friends, and

seeking positive feelings, hedonic enjoyments and materialistic pos

The SST theory is used in this study to develop

materialism.

Background

The diasporas of cultures in the U.S. provide an insight toward understanding constructs

such as life satisfaction. Lockenhoff et al.

between students from 26 cultures. They found that there was a

aging on perceptions of life satisfaction, wisdom, knowledge, and the ability to perform e

tasks. Results revealed expectations of a decline in attractiveness, everyday tasks, new learning,

and an increase in knowledge, wisdom, respect, family authority and life satisfaction.

Avery, Lerman, and Volpone (2010)

and racioethnic dissimilarity. That is

individuals with whom they interact

their own, they reported high life

Le, Lai, and Wallen (2009) investigated the correlates of multiculturalism and subjective

happiness among 338 immigrant youth. The authors expected that multiculturalism in schools

would be positively related to perceptions of happines

youth, social support was the only and best predictor for subjective happiness.

Cruza-Guet, Spokane, Brown,

health status and psychological distress. T

between 70-100 years, settled in Florida. The results indicated a relationship between social

support and psychological distress. Specifically, the authors explain that the elders who are not

physically or mentally healthy are

Similarly, elders who are physically/mentally healthier report greater satisfaction with the social

support that they receive. The authors caution that this group of the Hisp

left their country for political reasons

speculate that for other Hispanic groups who do not have

health care receiving more social support

decreased psychological distress.

Accent-based perceived discrimination among Hispanic English speaking employees

also been investigated. Results indicated that accent

outcomes such as employee satisfaction and sense of well

stressors. Organizational level and

(Wated & Sanchez, 2006). Furthermore, even in the labor force, Hispanic employees reported

less satisfaction than the majority employees, even though being a solo representative of the

minority group rendered higher reports of satisfaction than if they were

minority group (Niemann & Dovidio, 1998). Parker, Baltes, and Christiansen (1997) found that

Journal of International Business and Cultural Studies

Materialism and life sat

emotional meaningful goals: Biological aging and physical health

status. In later life, people feel that their ability to draw on their reservoir of future time and

temporal horizon may be complicated by evidence of declining health, physical

limitations, and by a resource base jeopardized due to retirement.

Therefore, as people get older, their time view changes to that of a limited tem

horizon, and their pursuit of goals changes from skill-or knowledge-related achievements to

meaningful goals such as spending more time with family members and friends, and

seeking positive feelings, hedonic enjoyments and materialistic possessions (Rakowski 1986).

The SST theory is used in this study to develop the hypotheses related to older consumers and

The diasporas of cultures in the U.S. provide an insight toward understanding constructs

tion. Lockenhoff et al. (2009) investigated the attitudes toward aging

students from 26 cultures. They found that there was a consensus about the impact of

perceptions of life satisfaction, wisdom, knowledge, and the ability to perform e

tasks. Results revealed expectations of a decline in attractiveness, everyday tasks, new learning,

and an increase in knowledge, wisdom, respect, family authority and life satisfaction.

Avery, Lerman, and Volpone (2010) found a positive correlation between life satisfaction

and racioethnic dissimilarity. That is, when Hispanic participants indicated that the proportion of

with whom they interacted at work, were from a different racioethnic group than

, they reported high life satisfaction.

Le, Lai, and Wallen (2009) investigated the correlates of multiculturalism and subjective

happiness among 338 immigrant youth. The authors expected that multiculturalism in schools

would be positively related to perceptions of happiness. Results indicated that for the Hispanic

youth, social support was the only and best predictor for subjective happiness.

Guet, Spokane, Brown, and Szapocznik (2008) identified the relationship between

health status and psychological distress. The sample consisted of predominantly Cuban elders

100 years, settled in Florida. The results indicated a relationship between social

support and psychological distress. Specifically, the authors explain that the elders who are not

r mentally healthy are also those who require more informational social support.

Similarly, elders who are physically/mentally healthier report greater satisfaction with the social

support that they receive. The authors caution that this group of the Hispanic population

reasons, may have different social support needs. The authors

for other Hispanic groups who do not have access to a legal migratory status

health care receiving more social support may be associated with increased life stability and

.

based perceived discrimination among Hispanic English speaking employees

investigated. Results indicated that accent-based perceived discrimination

employee satisfaction and sense of well-being above and beyond other work

and linguistic ability did not moderate the employee

Furthermore, even in the labor force, Hispanic employees reported

less satisfaction than the majority employees, even though being a solo representative of the

minority group rendered higher reports of satisfaction than if they were a part of a larger

nority group (Niemann & Dovidio, 1998). Parker, Baltes, and Christiansen (1997) found that

l Business and Cultural Studies

satisfaction, Page 3

iological aging and physical health

f future time and

temporal horizon may be complicated by evidence of declining health, physical

Therefore, as people get older, their time view changes to that of a limited temporal

related achievements to

meaningful goals such as spending more time with family members and friends, and

sessions (Rakowski 1986).

consumers and

The diasporas of cultures in the U.S. provide an insight toward understanding constructs

attitudes toward aging

consensus about the impact of

perceptions of life satisfaction, wisdom, knowledge, and the ability to perform everyday

tasks. Results revealed expectations of a decline in attractiveness, everyday tasks, new learning,

and an increase in knowledge, wisdom, respect, family authority and life satisfaction.

between life satisfaction

the proportion of

racioethnic group than

Le, Lai, and Wallen (2009) investigated the correlates of multiculturalism and subjective

happiness among 338 immigrant youth. The authors expected that multiculturalism in schools

s. Results indicated that for the Hispanic

Szapocznik (2008) identified the relationship between

he sample consisted of predominantly Cuban elders

100 years, settled in Florida. The results indicated a relationship between social

support and psychological distress. Specifically, the authors explain that the elders who are not

those who require more informational social support.

Similarly, elders who are physically/mentally healthier report greater satisfaction with the social

anic population, having

may have different social support needs. The authors

access to a legal migratory status or

associated with increased life stability and

based perceived discrimination among Hispanic English speaking employees has

based perceived discrimination predicted

being above and beyond other work

employee outcomes

Furthermore, even in the labor force, Hispanic employees reported

less satisfaction than the majority employees, even though being a solo representative of the

a part of a larger

nority group (Niemann & Dovidio, 1998). Parker, Baltes, and Christiansen (1997) found that

Page 4: Materialism and life satisfaction among Hispanic … · materialism, and physical health ... materialism and life satisfaction were not related to ... n = 32) responded to the questionnaire

association with affirmation action/equal opportunity was related to positive attitudinal

consequences.

In terms of materialism, Lu and Lu (20

materialism and ethical behaviors

materialism were significantly more likely to initiate an unethical activity.

that materialism may incline the ind

because doing so might mean sacrificing the possession of the material things he or she so deeply

desires.

That relationship between materialism and unethical behaviors has been

Barrett (1992) who also found that several undesirable behaviors were related to high levels of

materialism. Belk (1988) argues that

vital component of their self identity

sense. This sense of community is of particular importance in relation to th

Garza and Watts (2010) reaffirm that the family is a significant source of influence in the

Hispanic culture. The authors identify

personal relationships, trust, and respect. According to the authors, ‘

whereby family members are perceived as an extension of

more than independence and traditionally, a sense of family obligation serves as a cultural

survival strategy, which facilitates family cohesion and leads to higher life satisfaction and

consequently better health. Thus, it was expected that materialis

community sense would be negatively correlated to life satisfaction in our segment.

Hypotheses

Based on the preceding discussion, the following hypotheses were developed:

(1) There will be a negative relationship between material

(2) Physical health status

(3) Age related variables

and life satisfaction.

Methodology

Hispanic-Mexican males (

years, and a majority (50%) were in the

that they had a high school education, 19% reported that they had some college level education.

Life satisfaction scores had a Mean

SD = 1.21.

For this study, materialism

being. We measured materialism using Richins’ (2004) 9

Scale. The measure displayed adequate reliability (.80).

Life Satisfaction was measured using

was computed by taking the sum of the scores on the

satisfaction. The measure displayed adequate reliability (.798).

In terms of age, two different types of ages, chronological age, and cognitive age were

measured to compare age-related differences in consumer materialism.

definitions of the two were adopted from Settersten and Mayer (1997). Chronological age,

Journal of International Business and Cultural Studies

Materialism and life sat

association with affirmation action/equal opportunity was related to positive attitudinal

Lu and Lu (2010) investigated the relationship between

materialism and ethical behaviors. Results indicated that consumers with a high level of

materialism were significantly more likely to initiate an unethical activity. The authors explain

that materialism may incline the individual to be less likely to take an ethically high ground

because doing so might mean sacrificing the possession of the material things he or she so deeply

That relationship between materialism and unethical behaviors has been further ex

that several undesirable behaviors were related to high levels of

Belk (1988) argues that especially for those who view personal possessions as a

self identity, materialism was found to be related to loss

. This sense of community is of particular importance in relation to the Hispanic

Watts (2010) reaffirm that the family is a significant source of influence in the

e authors identify four Hispanic values; the importance of the family,

and respect. According to the authors, ‘Familismo’

whereby family members are perceived as an extension of one’s self. Interdependence is val

more than independence and traditionally, a sense of family obligation serves as a cultural

survival strategy, which facilitates family cohesion and leads to higher life satisfaction and

Thus, it was expected that materialism related to the loss of

community sense would be negatively correlated to life satisfaction in our segment.

Based on the preceding discussion, the following hypotheses were developed:

(1) There will be a negative relationship between materialism and life satisfaction.

(2) Physical health status will be related to Age related variables.

related variables and physical health status will have an impact on materialism

Mexican males (n = 32) responded to the questionnaire. The median age was 30

(50%) were in their late 20s and early 40s. Twenty-eight percent

that they had a high school education, 19% reported that they had some college level education.

Mean = 3.35, SD = 1.28; Materialism scores had a

materialism was taken to mean the pursuit of one’s own material well

We measured materialism using Richins’ (2004) 9-item short form of Materialism Value

Scale. The measure displayed adequate reliability (.80).

Life Satisfaction was measured using a 4-item scale (Wei & Talpade, 2009)

was computed by taking the sum of the scores on the four items. Lower scores indicate

The measure displayed adequate reliability (.798).

wo different types of ages, chronological age, and cognitive age were

related differences in consumer materialism. The operational

ions of the two were adopted from Settersten and Mayer (1997). Chronological age,

l Business and Cultural Studies

satisfaction, Page 4

association with affirmation action/equal opportunity was related to positive attitudinal

lationship between

Results indicated that consumers with a high level of

The authors explain

high ground

because doing so might mean sacrificing the possession of the material things he or she so deeply

further explored by

that several undesirable behaviors were related to high levels of

especially for those who view personal possessions as a

was found to be related to loss of community

e Hispanic segment.

Watts (2010) reaffirm that the family is a significant source of influence in the

; the importance of the family,

Familismo’ is a value

self. Interdependence is valued

more than independence and traditionally, a sense of family obligation serves as a cultural

survival strategy, which facilitates family cohesion and leads to higher life satisfaction and

m related to the loss of

community sense would be negatively correlated to life satisfaction in our segment.

Based on the preceding discussion, the following hypotheses were developed:

ism and life satisfaction.

will have an impact on materialism

The median age was 30

eight percent reported

that they had a high school education, 19% reported that they had some college level education.

= 1.28; Materialism scores had a Mean = 3.74,

s own material well-

form of Materialism Value

Wei & Talpade, 2009). A composite

items. Lower scores indicate lower life

wo different types of ages, chronological age, and cognitive age were

The operational

ions of the two were adopted from Settersten and Mayer (1997). Chronological age,

Page 5: Materialism and life satisfaction among Hispanic … · materialism, and physical health ... materialism and life satisfaction were not related to ... n = 32) responded to the questionnaire

expressed in days, months or years, was measured using a question “how old are you?” or “your

birth date is”. Cognitive age, also called “

though I am in my…”.

Physical health status was measured twice with two different scales. The first measure

used the question, “How many prescription drugs for chronic conditions are you presently

taking? ______ (number)” This measure has been used by previous researchers (Joh

Krueger 2005). Scores were obtained by taking the count of number of prescription drugs used

by the subjects. Higher scores indicated poorer health. Also, a three 7

Feeling of Healthiness developed by Lumpkin and Hunt (198

status, with anchors of 1 as “Completely agree” and 7 as “Completely agree”

included “Compared to others my age, I take less medicine”, “Compared to others my age, I

think I am in better health”, and “I really

displayed adequate reliability (.88). Comp

scores on the three items. Lower scores indicate a perception that health is poorer.

The actual questionnaire was

respondents, who were approached by

obtained.

Results

Data were analyzed using the PASW Statistics 18.0.

negative relationship between ma

analyses on variables Physical health status

relationship between chronological Age and reports of

medicine”, r (23) = .70, p = .000;

significantly with reports of “compared to others my age, I take less medicine”,

.002; “ Compared to others my age, I think I am in better health” was significantly correlated

with “At what age do you think the average man becomes old?”,

To test the hypothesis that a

life satisfaction, correlational item analyses w

taken for chronic conditions were negatively correlated

my life again, I would change almost nothing

others my age, I take less medicine” correlated positively with the life satisfaction item, “The

conditions of my life are excellent”,

age, I am in better health” correlated

simple (r)”, r (31) = -.48, p = .006;

(29) = .54, p = .002. “I really do not have any physical problems”, was positively correlated to the

the life satisfaction item, “In most ways my life is close to my ideal”,

was negatively correlated to the materialism item, “Buying things gives me

r (23) = -.45, p = .030.

A further test of the expectation that age would have an impact on materialism/life

satisfaction, included a Kruskall-

items as a function of the three Age groups: 25 years and lower, late 20s to early 40s, and above 45

years, which were formed based on the birth

significant effect of Age group on the Materialism item, “ Buying things gi

pleasure”, χ2 (2, N = 23) = 6.05,

Journal of International Business and Cultural Studies

Materialism and life sat

expressed in days, months or years, was measured using a question “how old are you?” or “your

also called “feel age”, was measured using a statement

Physical health status was measured twice with two different scales. The first measure

used the question, “How many prescription drugs for chronic conditions are you presently

taking? ______ (number)” This measure has been used by previous researchers (Joh

Krueger 2005). Scores were obtained by taking the count of number of prescription drugs used

by the subjects. Higher scores indicated poorer health. Also, a three 7-item Likert scale called

developed by Lumpkin and Hunt (1989) was used to measure health

status, with anchors of 1 as “Completely agree” and 7 as “Completely agree”. The three items

included “Compared to others my age, I take less medicine”, “Compared to others my age, I

think I am in better health”, and “I really do not have any physical problems”. The measure

displayed adequate reliability (.88). Composite scores were computed by taking the sum of the

items. Lower scores indicate a perception that health is poorer.

questionnaire was translated into Spanish and completed by Hispanic

were approached by a researcher fluent in Spanish. Informed consent was

Data were analyzed using the PASW Statistics 18.0. The expectation that there

negative relationship between materialism and life satisfaction was not supported. Correlational

Physical health status and Age related variables, revealed a significant

relationship between chronological Age and reports of “compared to others my age, I take less

= .000; “ I feel as though I am in my… was also correlated

compared to others my age, I take less medicine”, r

age, I think I am in better health” was significantly correlated

with “At what age do you think the average man becomes old?”, r (27) = -.51, p

To test the hypothesis that age and physical health status had an impact on ma

sfaction, correlational item analyses was conducted. The number of prescription drugs

taken for chronic conditions were negatively correlated with life satisfaction item, “

my life again, I would change almost nothing”, r (21) = -.57, p = .006. The response “Compared to

others my age, I take less medicine” correlated positively with the life satisfaction item, “The

conditions of my life are excellent”, r (29) = .44, p = .018. The response “Compared to others

related significantly with the materialism items, “I try to keep my life

= .006; “The things I own say a lot about how well I’m doing in life”

“I really do not have any physical problems”, was positively correlated to the

the life satisfaction item, “In most ways my life is close to my ideal”, r (26) = .56

was negatively correlated to the materialism item, “Buying things gives me a lot of pleasure”,

A further test of the expectation that age would have an impact on materialism/life

-Wallis nonparametric test of the life satisfaction and materialism

ion of the three Age groups: 25 years and lower, late 20s to early 40s, and above 45

years, which were formed based on the birth-date provided by the participants. Results showed a

significant effect of Age group on the Materialism item, “ Buying things gives me a lot of

23) = 6.05, p = .049, with the oldest age group (Mean Rank

l Business and Cultural Studies

satisfaction, Page 5

expressed in days, months or years, was measured using a question “how old are you?” or “your

ement “I feel as

Physical health status was measured twice with two different scales. The first measure

used the question, “How many prescription drugs for chronic conditions are you presently

taking? ______ (number)” This measure has been used by previous researchers (Johnson and

Krueger 2005). Scores were obtained by taking the count of number of prescription drugs used

item Likert scale called

was used to measure health

The three items

included “Compared to others my age, I take less medicine”, “Compared to others my age, I

The measure

osite scores were computed by taking the sum of the

items. Lower scores indicate a perception that health is poorer.

Hispanic-Mexican

researcher fluent in Spanish. Informed consent was

The expectation that there will be a

was not supported. Correlational

and Age related variables, revealed a significant

“compared to others my age, I take less

“ I feel as though I am in my… was also correlated

r (26) = .59, p =

age, I think I am in better health” was significantly correlated

p = .006.

an impact on materialism and

The number of prescription drugs

with life satisfaction item, “If I could live

The response “Compared to

others my age, I take less medicine” correlated positively with the life satisfaction item, “The

The response “Compared to others my

I try to keep my life

“The things I own say a lot about how well I’m doing in life”, r

“I really do not have any physical problems”, was positively correlated to the

56, p = .003. Age

a lot of pleasure”,

A further test of the expectation that age would have an impact on materialism/life

Wallis nonparametric test of the life satisfaction and materialism

ion of the three Age groups: 25 years and lower, late 20s to early 40s, and above 45

date provided by the participants. Results showed a

ves me a lot of

Mean Rank = 16),

Page 6: Materialism and life satisfaction among Hispanic … · materialism, and physical health ... materialism and life satisfaction were not related to ... n = 32) responded to the questionnaire

disagreeing the most, followed by the middle age group (

youngest age group (Mean Rank

tests, the nonparametric test was conducted

parametric test assumptions such as

Other findings of interest include

measures. Analyses on the reported education level categories, high school (

5.38), some college (n = 6; Mean Rank =

nonparametric tests revealed a significant impact on the following

excellent”, χ2 (2, N = 20) = 7.83,

most, followed by ‘other’, with the most agreement by those reporting a high

level.

A MANOVA conducted on the life satisfaction and materialism measures as a function

of Age group and Educational level, revealed an interaction effect of the factors on, “If I could

live my life again, I would change almost nothi

above 45 years with high school education disagreed significantly more than those with ‘other’

educational level; those in the late 20s and early 40s with some college agreed more than those

with a high school education; and those who were 25 years and younger, with some college

disagreed with the statement significantly more that those with ‘other’ and high school

education. These results however have to be interpreted with caution because of the unequal

groups and small sample size involved. The interpretation of the results however fits with the

results of the nonparametric tests and hence are mentioned here.

Discussion

Thus, the expectations that materialism and life satisfaction would be directly related

each other were not supported. As predicted, age and physical health were related to each other.

Results indicated that there were significant relationships between

physical health measures, with increasing age being associ

the majority of the participants reporting good health for their age.

results indicated that age related variables and physical health impacted life satisfaction and

materialism. Physical health was positively correlated to life satisfaction and materialism

measures. Age was found to be negatively related to materialism measure.

analyses indicated that educational level had a negative impact on life satisfaction measures. The

more educated the respondent, the less satisfied they were with their life.

documented interaction effects between age, education and life satisfaction,

educated participants were more dissatisfied with their life than those who were middle aged

with more education, but the youngest more educated respondents were more dissatisfied that

those with less education.

Explanations for the above resul

constructs materialism and life satisfaction must be understood in the context of the demographic

variables. Demographic variables tend to mediate the relationships,

(1999) suggests, with age changing

goals or an increase in the value of ‘

resulting in a decrease in materialism with the progression of age. The relatio

health and life satisfaction was indicated by Cruza

group of participants were relying

Journal of International Business and Cultural Studies

Materialism and life sat

disagreeing the most, followed by the middle age group (Mean Rank = 12), and finally by the

= 6). Although these results were corroborated by the parametric

tests, the nonparametric test was conducted and reported as a precaution against violation of the

parametric test assumptions such as the unequal and small sample in each of the groups.

Other findings of interest include the impact of educational level on life satisfaction

measures. Analyses on the reported education level categories, high school (n =

Mean Rank = 14.08), and other (n = 6; Mean Rank =

tests revealed a significant impact on the following-“The conditions of my life are

20) = 7.83, p = .020. Thus, those with the some college ‘disagreed

most, followed by ‘other’, with the most agreement by those reporting a high school educational

A MANOVA conducted on the life satisfaction and materialism measures as a function

of Age group and Educational level, revealed an interaction effect of the factors on, “If I could

live my life again, I would change almost nothing”, F (2,12) = 4.95, p = .054. The age group

with high school education disagreed significantly more than those with ‘other’

educational level; those in the late 20s and early 40s with some college agreed more than those

education; and those who were 25 years and younger, with some college

disagreed with the statement significantly more that those with ‘other’ and high school

These results however have to be interpreted with caution because of the unequal

and small sample size involved. The interpretation of the results however fits with the

results of the nonparametric tests and hence are mentioned here.

Thus, the expectations that materialism and life satisfaction would be directly related

each other were not supported. As predicted, age and physical health were related to each other.

here were significant relationships between the age related variables and

with increasing age being associated with lower physical health, but

the majority of the participants reporting good health for their age. Supporting the hypothesis,

ge related variables and physical health impacted life satisfaction and

th was positively correlated to life satisfaction and materialism

measures. Age was found to be negatively related to materialism measure. Interestingly, further

educational level had a negative impact on life satisfaction measures. The

more educated the respondent, the less satisfied they were with their life. Rudimentary results

documented interaction effects between age, education and life satisfaction, that

educated participants were more dissatisfied with their life than those who were middle aged

with more education, but the youngest more educated respondents were more dissatisfied that

Explanations for the above results are suggested. As purported by Bandura’s SCLT the

constructs materialism and life satisfaction must be understood in the context of the demographic

variables. Demographic variables tend to mediate the relationships, and as Carsten

changing individual goals from tangible achievements to

or an increase in the value of ‘familismo’ as suggested by Garza and Watts (2010)

resulting in a decrease in materialism with the progression of age. The relationship between

health and life satisfaction was indicated by Cruza-Guet et al.(2008). It is surmised that this

group of participants were relying more on their physical health to earn their living, and thus

l Business and Cultural Studies

satisfaction, Page 6

= 12), and finally by the

ere corroborated by the parametric

and reported as a precaution against violation of the

the unequal and small sample in each of the groups.

the impact of educational level on life satisfaction

n = 8; Mean Rank =

Mean Rank = 13.75), using

“The conditions of my life are

disagreed’ the

school educational

A MANOVA conducted on the life satisfaction and materialism measures as a function

of Age group and Educational level, revealed an interaction effect of the factors on, “If I could

= .054. The age group

with high school education disagreed significantly more than those with ‘other’

educational level; those in the late 20s and early 40s with some college agreed more than those

education; and those who were 25 years and younger, with some college

disagreed with the statement significantly more that those with ‘other’ and high school

These results however have to be interpreted with caution because of the unequal

and small sample size involved. The interpretation of the results however fits with the

Thus, the expectations that materialism and life satisfaction would be directly related to

each other were not supported. As predicted, age and physical health were related to each other.

ge related variables and

ated with lower physical health, but

Supporting the hypothesis,

ge related variables and physical health impacted life satisfaction and

th was positively correlated to life satisfaction and materialism

Interestingly, further

educational level had a negative impact on life satisfaction measures. The

Rudimentary results

that is older less

educated participants were more dissatisfied with their life than those who were middle aged

with more education, but the youngest more educated respondents were more dissatisfied that

ts are suggested. As purported by Bandura’s SCLT the

constructs materialism and life satisfaction must be understood in the context of the demographic

stensens et al.’s

achievements to emotional

smo’ as suggested by Garza and Watts (2010), thus

nship between

Guet et al.(2008). It is surmised that this

their physical health to earn their living, and thus

Page 7: Materialism and life satisfaction among Hispanic … · materialism, and physical health ... materialism and life satisfaction were not related to ... n = 32) responded to the questionnaire

only those who were physically fit were able to ea

their goals (financial, family security)

in life satisfaction can also be explained by Fishbein and Ajzen’s 1970 theory. Educated

individuals may have a negative attitude toward

of such due to their migratory status or circumstances

satisfaction among the more educated group.

Although the hypotheses were partially supported

and research, some limitations are acknowledged. The small sample size, the inability to conduct

in-depth interviews due to the nature of the environment in which the survey was conducted,

curtails the external validity of the study. Thus, the authors caution that this is albeit a pilot study

and future studies would benefit by conducting random situation sampling to further investigate

the constructs of materialism and life satisfaction.

research and the need for interventions and support systems in this growing group of migrant

Mexican-Hispanic workers.

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