Matera, hub for creative business

People, Competence, Land & Creativity

photo by Massimiliano Schiavonematera-basilicata2019.it

12/13 September 2013 – CRINSS, Novi Sad

The Regional Development Agency and the in house organization of the Basilicata Region supporting development, research and competitiveness within the territory:

access to finance for SMEs (grant and loan)

business & start-up incubator

access to microcredit

economic development project for Basilicata

International projects for creative land

networking & project development

Erasmus for young entrepreneurs

We host creative businesses

“Rioni Sassi” incHUBator of Matera – an incubator within a UNESCO World Heritage site

Erasmus for Young Entrepreneurs Program

The creative and cultural incHUBator of Matera_the context

Among the oldest in the world, Matera represents an extraordinary chapter in the history of man throughout more than 10,000 years. It is the city of the Sassi, the original urban center, initially developed from natural rocky caves and then shaped into more and more complex structures.

The Sassi have been declared a UNESCO World Heritage Site in 1993: the 6th site in Italy in chronological order, and the first in the south. Their unique architectural structure show the man's ability to adapt in a perfect way to the environment and natural context.

The Sassi are a real open-air museum, an absolute masterpiece, a tangible sign of intelligence, creativity and adaptability. It is absolutely the best context for a cultural and creative incubator. This place has an undeniable social, symbolic and aesthetic value, representing a stimulus and a boundless source of inspiration.

Another asset of the incubator is its location in an economic context characterized by the strategic presence of the upholstery district, several artisan firms working with traditional raw materials (stone, wood, leather, clay), and many successful companies operating in the film production and cultural tourism sectors.

The creative and cultural incHUBator of Matera_the context

“I Sassi di Matera”UNESCO World Heritage from 1993

Two special national laws for the restoration and the redevelopment of old districts carved into the rock (1952, 1978)Today Matera is a candidate for European Capital of Culture for 2019

In the heart of the Mediterranean area

MATERA is:

• in a strategic location: 45 minutes far from the international airport of Bari

• an extended area with few inhabitants but with a great cultural unrest

• directly linked to big cultural and creative cities in Euro-Mediterranean zone

• a cultural mix of East and West

• in established networks with the area of the Balkans for international development projects

Matera a Creative Land

• Since 1947 Matera has been a workshop for artists and all kinds of creative talents: sculpture, painting, cinema and videomaking, photography, crafts, poetry, comics, design, theater and performing arts, music

• Pasolini, Ortega, Consagra, Mel Gibson are just some of the big international names who have worked in and with Matera

The path of Matera2019

• the involvement of the city and the territory for the application is already in place from 2011

• urban workshops and symposia for spatial planning

• cultural program shared with the city's cultural excellence through the Community Web

• science and culture TOGETHER for a new shared cultural model

The Hub in the Sassi

The incHUBator aims to create a network able to:

• Capitalize the business potential of the cultural and

creative context;

• Strengthen partnerships between cultural institutions,

research institutes and companies;

• Support the role of the tangible and intangible cultural

heritages in the development of the community and active

citizenship;

• Promote sustainable cultural tourism as a factor of

cohesion and economic development.

the creative and cultural incHUBator of Matera

services provided

Connection to local and European business networks;

Support for finding partners for participation in EU projects;

Access to networks and relationships in the creative and cultural sector

Main areas for a cooperation

• social innovation and green economy

• experiential, cultural and environmental tourism

• film, videomaking and photography

• graphic design and manufacturing

• international artistic productions

• slow food

• internationalization of Made in Italy

• cultural exchanges and artist residencies

the creative and cultural incHUBator of Matera

strategic elements

presence of companies operating in similar or complementary fields;

different incubation and start-up services, specifically designed;

outdoor actions addressed to the local community strengthening the common identity and

encouraging active participation;

development of a powerful network inside and outside the incubator;

collaboration with professionals and research and education institutions;

creation of events, competitions and residencies projects, to promote, meet and co-work.

The commitment of the Rioni Sassi Incubator is aimed to:

• Value the uniqueness of the territory by

inserting its scientific, cultural and aesthetic

excellence in the global maps of creativity;

• Sustain the development of creative and

cultural industries, with the participation of all

public and private stakeholders;

• Identify on an international level those

entities that might be ideal to create

alliances and collaborations;

• Value the identity of the territory as a place

of creation and export its brand

Key points of the agenda Matera2019• construction, using wiki methodologies and

cultural mapping;

• connection with the knowledge (often forgotten) of craftsmen, farmers, herders, nomads of the Mediterranean area;

• city as a self-sustainable;

• alternative model of development of the territory - "do more with less: recycling, reduce, reuse“

• empower citizens to be cultural inhabitants, who take charge of intellectual growth of their own and that of their communities

From today to 2019

• cooperate with other European capitals of culture to create a network of artistic, scientific, intellectual and creative residencies

• build a Europe from below with shared budgets, citizens' juries and social connections

• develop a new economic model for Europe to overcome the crisis, to face together the mafias, to introduce the use of new energy sources and new ways of managing traditional sources

• acquire a new conception of the SLOWNESS: from obstacle to change in opportunities to improve the quality of life

the method?Living culture

activate and make permanent the spirit of participation

1. Ancient futures

2. Roots & routes

3. Riflection & connection

4. Continuity & disruptions

5. Utopias & dystopias

European projects

•Future of the Past - ENPI Program

•EDUCCKATE - EDUcation Cultural & Creative Knowledge Alliance for Tomorrow’s Entrepreneurs - Leonardo da Vinci

•Creative Land Europe - E.S.F.

•Aspire2Create – Leonardo da Vinci

•Factor20 (LIFE+)

•3C4 Incubators (MED)

•CapitalMed (AQP Mediterraneo)

•CapitalBalk (AQP Mediterraneo)

Let’s share visions and projects

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