mat hunter presentation - profit from design
DESCRIPTION
Presentation to BEN Event - Profit from Design - 27th May 2010 - Paintworks.TRANSCRIPT
Design DrivenInnovation
Mat Hunter, Design Council
27 May 2010 © Design Council 2010
Overview1. Who?
2. Design Driven Innovation
3. Case Study
Kodak – Digital Photography
TiVo – PVR
Navman – Consumer GPS
Design CouncilDesign Council was set up in 1944 and is the national strategic body for design.
Our mission is to inspire and enable the best use of design in the UK so that it is the most competitive, creative and sustainable nation.
Topline on us: our priorities
– Helping smaller firms compete– Accelerating science to market– Creating new approaches to
societal challenges– Public service transformation– Supporting the design industry
and design skills development
Design Driven Innovation
Design Driven Innovation
BusinessTechnology
Design Driven Innovation
BusinessTechnology
Humans
Design Driven Innovation1. Design looks to understand
people’s needs and motivations
2. Design makes things tangible, which encourages learning through trial and error
1. Design looks to understand people’s needs and motivations
Design Driven Innovation
1. Design looks to understand people’s needs and motivations
Design Driven Innovation
2. Design makes things tangible, which encourages learning through trial and error
Design Driven Innovation
2. Design makes things tangible, which encourages learning through trial and error
Design Driven Innovation
Design Driven Innovation
How can I increase sales and profit?
How can I find new offers for my current markets?
How can I translate current offers for new markets?
How can I generate new offers for new markets?
Design Driven Innovation
Design Bugs Out
Observation and Insight
Design Briefs
Design consultancy
PearsonLloydwww.pearsonlloyd.com
upper class suite
PearsonLloydwww.pearsonlloyd.com
manufacture design
Design briefs
commode
Research development
commode
Analysis
National Design Challenge
commode
Design development
National Design Challenge
commode
Design presentation
Feedback
Products – hospital furniture
Products – everyday equipment for doctors & nurses
-Turning a problem into an opportunity-Better for patient, healthcare professional and NHS-New links between design and industry-Private sector access into public procurement
-Design Bugs Out-Design for Patient Dignity-Design for Staff Safety-Design Against Crime-Design for an Aging Population-Design for Environmental Sustainability
Design can not only improve the products or services that you currently produce…
…it can identify new opportunities for your business.
Design Council’s new website
http://www.designcouncil.org.uk/