mat deck - omri

25
The standard in attribution analytics. Prepared by the MobileAppTracking Sales Team ©2014 HasOffers, Inc. | All rights reserved

Upload: omri-gil

Post on 08-May-2015

1.129 views

Category:

Marketing


2 download

DESCRIPTION

For mobile apps that love performance.

TRANSCRIPT

Page 1: MAT Deck - Omri

The standard in attribution analytics.

Prepared by the MobileAppTracking Sales Team©2014 HasOffers, Inc. | All rights reserved

Page 2: MAT Deck - Omri

need one SDK for all mobile advertising.

work with multiple ad networks, channels, and partners.

For marketers that...

want to own and protect their customer data.

want to optimize Google, Twitter.

adopt the industry standard in mobile attribution.

need a single dashboard for reporting and LTV.

Page 3: MAT Deck - Omri

One SDK to Rule Them All For the most adopted mobile platforms

across every device

PAGE 3 / MOBILEAPPTRACKING.COM

Page 4: MAT Deck - Omri

Market Your Apps Anywhere● Email ● Press

● Ad Networks ● Mobile Apps

● SMS ● QR Code

● Mobile Web ● Cross-Promotion

MOBILEAPPTRACKING.COM

Page 5: MAT Deck - Omri

● Attribute installs and events to your own publishers

● Attribute performance to Ad networks with one integration

● Designed only to collect the customer/user level data you

require while following mobile advertising best practices and

industry standards

● Lightweight at 400kb and asynchronous

● Complete documentation for ease of installation

PAGE 5 / MOBILEAPPTRACKING.COM

One Universal SDK

Page 6: MAT Deck - Omri

Hundreds of Integrated Publishers and NetworksBuild new partner relationships

PAGE 6 / MOBILEAPPTRACKING.COM

Page 7: MAT Deck - Omri

One SDK to work with over 400Ad Networks and Publishers

PAGE 7 / MOBILEAPPTRACKING.COM

Page 8: MAT Deck - Omri

Tracking Methodologies

MAT has multiple attribution methods in a single solution

● Seamlessly attribute app-to-app installs● Mobile web-to-app installs

App MarketplaceTracking Link Mobile Ad Install & Attributed

PAGE 8 / MOBILEAPPTRACKING.COM

Page 9: MAT Deck - Omri

“Last Click” Publisher Attribution

Prevents you from paying for duplicate installs

PAGE 9 / MOBILEAPPTRACKING.COM

Page 10: MAT Deck - Omri

Multi-touch Attribution Measurement ● Assists ● Contributions

● Windowed ● Non-Windowed

● Retargeting ● Re-engagement

PAGE 10 / MOBILEAPPTRACKING.COM

Page 11: MAT Deck - Omri

Central Dashboard with Actuals, Cohort, Logs

Reporting

PAGE 10 / MOBILEAPPTRACKING.COM

Page 12: MAT Deck - Omri

One Robust Reporting DashboardReal-Time Actuals - View and visualize aggregate events that occur within any time frame.

Cohort Analysis - Study specific cohorts of clicks/installs to determine RPI and LTV

Complete Logs in Real Time - See all information about every request such as clicks, installs, and events in our log reports

Export All Data and Reports via CSV or API

PAGE 11 / MOBILEAPPTRACKING.COM

Page 13: MAT Deck - Omri

Actuals Report

PAGE 12 / MOBILEAPPTRACKING.COM

Page 14: MAT Deck - Omri

Cohort Report

PAGE 13 / MOBILEAPPTRACKING.COM

Page 15: MAT Deck - Omri

The highest level of compliance for you and your customers.

Data Privacy

PAGE 14/ MOBILEAPPTRACKING.COM

Page 16: MAT Deck - Omri

Your Data Belongs to You

We collect data to report it back to you.

As a pure attribution and analytics partner, we don’t repurpose your data for retargeting or monetization.

Mobile ad networks and publishers trust MobileAppTracking more than any other provider as the only truly unbiased third party.

We are here to remove the barrier for accurate attribution without interfering with your advertising relationships.

PAGE 15 / MOBILEAPPTRACKING.COM

Page 17: MAT Deck - Omri

Documentation, API, andCustomer Service

MAT Support

PAGE 16 / MOBILEAPPTRACKING.COM

Page 18: MAT Deck - Omri

Unrivaled Customer Service

PAGE 17 / MOBILEAPPTRACKING.COM

24 x 7 Support over multiple time zones

● Smooth onboarding process through our expanding team of sales engineers ● Account Management Support & point

of contact

● Industry knowledge and expertise

Having access to a great customer support team is what sold us on working with MobileAppTracking. We reach out to the team often, and MAT Support never misses a beat to ensure that our tracking runs smoothly. We have been able to significantly scale our user acquisition efforts with their quick action and thoughtful advice."

Erin Hassey User Acquisition ManagerGameloft

Page 19: MAT Deck - Omri

The Most Thorough Documentation

Diagrams and step by step instructions for ease of use

Documentation for every publisher integration

Hundreds of thorough articles to help you understand every aspect of MobileAppTracking

support.mobileapptracking.com

PAGE 18 / MOBILEAPPTRACKING.COM

Page 20: MAT Deck - Omri

The Most Transparent API

Our API isn’t just a feature. It is our core data layer.

- Over 50 Controllers with over 400 actions.

PAGE 19 / MOBILEAPPTRACKING.COM

Page 21: MAT Deck - Omri

Global team, global customers About US

PAGE 20 / MOBILEAPPTRACKING.COM

Page 22: MAT Deck - Omri

Launched in 2011 to solve attribution for mobile app marketers with unbiased technology.

• 100+ Employees• Seattle, San Francisco, London, Tel Aviv, Seoul• Working with the top grossing apps on iOS and Android• Over 1 Billion attributions tracked every month.

Venture backed by

PAGE 21 / MOBILEAPPTRACKING.COM

A few of our clients apps include:

About MobileAppTracking

Page 23: MAT Deck - Omri

In the News:

We’re curating a top 10 to help ad buyers, mobile marketers, and others to make sense of the hundreds of vendors in this complex landscape. [MobileAppTracking] has won traction because it does something very valuable of publishers - enables them to know who their most valuable users are, and where they came from.”

PAGE 21 / MOBILEAPPTRACKING.COM

Page 24: MAT Deck - Omri

- Chris PitzVP, Mobile Marketing & Publishing, Kabam

Tracking which advertising and marketing channels send us the best mobile users is vital to Kabam. MobileAppTracking has exceeded our expectations, giving us the insight we need in real-time to make faster, smarter marketing decisions.

““

MobileAppTracking (MAT) is a tool we couldn’t live without. We have a very lean user acquisition team, so choosing the right tools is a must. MAT makes everything we do in terms of user acquisition possible”

MobileAppTracking has allowed us to scale our marketing efforts fast, reliably and efficiently. Their dashboard is easy to manage and their customer service is excellent.”

– Billy Shipp, VP Growth, Iddiction

- Ryan LeachDirector of User Acquisition, Phoenix Age

“PAGE 23 / MOBILEAPPTRACKING.COM

Our Clients Speak for themselves

Page 25: MAT Deck - Omri

Sales Development [email protected]+972-54-483-6492

Omri Gil