Masthead summary

Through analysing my feedback of the variety of mastheads, as a final decision I am going to

be using the font Urban Jungle. This is because when I had chosen my four favourites and

received other people’s opinions and analysis of them, all but one person had stated they

believed it would be the most appropriate for my genre and was their overall favourite.

The other seven mastheads were not as easily identifiable as ‘urbany’ looking R&B/Hip Hop

style fonts, and generally didn’t stand out as much. It was evident from feedbackthat

everyone wanted a bold font that really stands out, whilst still having a sense of individuality

about it.Urban Junglewas described as ‘very effective, so represents R&B due to suburban

effect’in feedback, which I believe was due to level LEDS look incorporated in, which I

believe add a music studio like vibe, and would instantly grab the attention of those who

take an interest in this genre. It was most similar to the font Plane Crash which has an

‘Interesting grainy effect’, but received mixed feedback on whether it portrayed an R&B

vibe.

Masthead four although viewed as bold, effective (due to the cracking effect) and suitable

for the genre, it was suggested that although very created looking it would benefit if it was

another colour such as gold.In comparison to these big bold fonts, masthead three was

perceived a ‘very basic’ font which ‘doesn’t really stand out’ but however is simple and easy

to read’.

Overall, I agree that Urban Jungle is the most suitable font, as it fully represents the

R&B/Hip Hop genre by adding a street/suburban feel to the biggest representative of the

magazine, the masthead.