The main effect of this masthead is that of the slash which splits the text. It is cleverly done in order to not disrupt the reader from recognising the brand while at the same time incorporating word play.

Interestingly as seen previously a logo is incorporated within the letters, the ‘O’ of Rock being replaced with fire which is often associated with the genre. The text is large in order to make it easily readable.

Again a white background is used to contrast to the text, HUB is based on a white background white The is contrasted with a black background. In this way both are easily readable.