mastertrack corporate communication prof. dr. rens vliegenthart chair in media and organizations,...
TRANSCRIPT
Mastertrack Corporate CommunicationProf. dr. Rens Vliegenthart
Chair in Media and Organizations, Program Group Leader
August 28, 2014
Graduate School of Communication
Today
Who are we?Who are we? The master programme in corporate communicationThe master programme in corporate communication Experiences of former students: Gert-Jan and BertExperiences of former students: Gert-Jan and Bert
Research presentation: dr. Joost VerhoevenResearch presentation: dr. Joost Verhoeven Questions?Questions?
Who are we?
Largest track in the masterLargest track in the master
Not only teaching, but also research.Not only teaching, but also research.
Part of ASCoRPart of ASCoR
The programme
Specialization seminar 1 12 ec Specialisation seminar 2 12 ec Research methods 6 ec Two electives 2x6 ec Thesis 18 ec
Total 60 ects
First semester
Block 1 and 2: Block 1 and 2:
Specialization seminar 1: Strategic communication Specialization seminar 1: Strategic communication in in organizationsorganizations
Specialization seminar 2: Strategic communication Specialization seminar 2: Strategic communication of of organizationsorganizations
Block 3 (January):Block 3 (January):
Research methods tailored to the thesisResearch methods tailored to the thesis
+ Thesis preparation groups+ Thesis preparation groups
Programme master second semester
Block 1: Block 1:
Electives and continuation of thesis preparationElectives and continuation of thesis preparation
Block 2-3 :Block 2-3 :
ThesisThesis
Electives
Corporate communication and hypermodernityCorporate communication and hypermodernity
Organizations on the webOrganizations on the web
Entrepreneurship in Corporate CommunicationEntrepreneurship in Corporate Communication
PR, Media and PublicPR, Media and Public
The Economic Crisis and the MediaThe Economic Crisis and the Media
Masterthesis (1)
• Thesis as a ‘regular’ course with a blackboard site• Phase 1 (first semester):
• Thesis preparation groups • Allocation of supervisor, choice for method• Develop and write research proposal
• Phase 2 (second semester, first block): • Final research proposal
Masterthesis (2)
• Phase 3 (second semester, block 2 and 3) • Data collection, analysis and writing thesis
• Deadline end of June 2015
• Download relevant documents with exact deadlines from blackboard
“The development, execution and effects of communication strategies towards internal and external
stakeholders of organizations.”
• How do organizations get into the news?• How are corporate issues framed?• news coverage stakeholders• New Ways of Working employees• CSR communication stakeholders (I&E)• Internal communication External
Communication processes
Interviews & Surveys
“So well it’s no secret and I do it because I am building my own reputation eh to brand myself.”
“…stay up to date about current affairs”
“…I maintain contacts like I said earlier eh, to be able to do so you obviously need to post something
or react to something every once in a while.”
Conclusions
• For employees social media serve many functions– Personal branding– Corporate branding– Relationship management– Knowledge management
• Social Media Behavior is embedded in…– …an organizational context– …a professional context– …a communicative context