Mastermind 2012Session 3

Thursday, 13th September 2012

8h00

City Lodge, Lynnwood Bridge

As Usual - Switch it Off….

How will the day go?

• Let’s Get Started 8h00• Today’s Context• Personal Feedback - Achievements &

Insights• Your Strategic Focus

• Personal- & Business Branding 8h30• Why, What & How• Personal vs. Business Branding

• Top Tips to create a Powerful Presence 9h00

• Break 9h30

• Marketing Execution 9h45• Systems & Tools• Psychology of the Sale• Closing the Sale

• Action Steps / Closing / Q&A11h00

Context – Branding & Marketing Execution

Personal- and Business Branding:

• Branding – Why, What & How

• Personal vs. Business Branding

• Powerful Personal Presence

Marketing Execution

• Systems & Tools for Predictable Results

• Psychology of a Sale

• Closing the Sale

Share your Feedback and Light Bulb Moments

• 3 Top Achievements in last 4

weeks

• Homework

• Any Profit Formula Actions….

• Cleaning up your Clients – Love them, Live with them or Let them go….

• Marketing Plan….

• Aha moments?

Retain Your Strategic Focus(MULTIPLIER MINDSET - Dan Sullivan)

Focus on Vision Multiply progress Focus on Free Time Multiply Productivity

Focus on Delegation Multiply IncomeFocus on Relationships Multiply Opportunity

Focus on Value Deepen RelationshipsFocus on Strengths Delegate Weaknesses

Focus on Habits Forget Discipline

Focus on Cleanups Multiply Energy

Focus on Results Transform ObstaclesFocus on Capabilities Multiply Confidence

Personal- & Business Branding

• More than a logo or a visual image

• Unique Identity

• Purple Cow – It Differentiates You

• What clients / customers / prospects:• See

• Hear

• Feel

• Experience

• Brand Promise – Strategic Value

• Promotion & Advertising can LAUNCH a brand – What you do after that can build / destroy a brand….

Branding Real Estate

How are you leaving your mark on VIRTUAL or PHYSICAL space that you own?

• Website or Blog

• Business Card

• Corporate Stationery

• Receptionist

• Voice Mail

• Email Signature

• Workers / Corporate Clothing

• Blurb / Bio / Pitch

• Products

• Vehicles

• Signage

• Packaging, Gift Wrap & Cards

• Professional Profile / Pack

• Social Media

A Powerful Personal Presence

Marketing Systems & Tools

Psychology of the Sale

Current RealityFuture Intention

ReassuranceBenefits and Results

Options and CostsNext Steps

Close

Closing & Action Steps

• Questions?

• Homework:

• Strategic Focus

• Brand Strategies / Actions?

• Marketing Real Estate Check

• Tools to Use?

• Special insights?

• Feedback Form.

• Commit to take action.

Mastermind 2012Session 3

Thursday, 13th September 2012

8h00

City Lodge, Lynnwood Bridge