mastermind march-2014
DESCRIPTION
TRANSCRIPT
Mastermind 2014
Session 2: A Powerful Brand
2
• Arrivals 8h00
• Feedback8h30
– Accomplishments
– Goals & Accountability Reporting
– Assessments
– Book Review
• Personal / Business Branding9h30
– Your Message
• Break (15 min)10h00
– Your Positioning
– Your Plan
• Ideas / Discussion / Hot Seats / Masterminding11h00
How will the day go?
3
Feedback
4
YOUR SUCCESSES
What is good and new?
ACCOUNTABILITY
Goals & Accountability Reporting
BOOK REVIEWUnique Ability
Powerful Branding
6
What is your Pitch?• GET CLEAR ON:
– Who you are– What you do– Who you work with– How you help them– The results that they get– How you are different from the rest– Call to action
• DO:– Keep it simple and succinct– Remember it is about connecting with the client,
it is not just about you.– Write it down
• DO NOT:– Get all mushy about your passion or personal
story– Use complicated language / consultant speak
Break
8
What is your Strategic Positioning?How do you want your business to be perceived?
• Business Bio
• Compelling Story
• Industry Credentials
• Awards
• Client Testimonials / Results
• Client Case Studies
• Media Appearances / Speaking / Writing / Author / Publisher
• Business Brand / Brand Promise
• Pricing
• Marketing Materials
• Website
How do you want to be perceived?
• Personal Bio / CV
• Personal Appearance
• Personal Brand / Values
• Visible Lifestyle
• Events your attend
• Where you are seen
• People you associate with
• Social Media presence
• How you communicate / interact
• Accessibility
Your Plan
Ideas, Discussion, Hot Seats, Q & A