mastermind march-2014

10
Mastermind 2014 Session 2: A Powerful Brand

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Page 1: Mastermind March-2014

Mastermind 2014

Session 2: A Powerful Brand

Page 2: Mastermind March-2014

2

• Arrivals 8h00

• Feedback8h30

– Accomplishments

– Goals & Accountability Reporting

– Assessments

– Book Review

• Personal / Business Branding9h30

– Your Message

• Break (15 min)10h00

– Your Positioning

– Your Plan

• Ideas / Discussion / Hot Seats / Masterminding11h00

How will the day go?

Page 3: Mastermind March-2014

3

Feedback

Page 4: Mastermind March-2014

4

YOUR SUCCESSES

What is good and new?

ACCOUNTABILITY

Goals & Accountability Reporting

BOOK REVIEWUnique Ability

Page 5: Mastermind March-2014

Powerful Branding

Page 6: Mastermind March-2014

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What is your Pitch?• GET CLEAR ON:

– Who you are– What you do– Who you work with– How you help them– The results that they get– How you are different from the rest– Call to action

• DO:– Keep it simple and succinct– Remember it is about connecting with the client,

it is not just about you.– Write it down

• DO NOT:– Get all mushy about your passion or personal

story– Use complicated language / consultant speak

Page 7: Mastermind March-2014

Break

Page 8: Mastermind March-2014

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What is your Strategic Positioning?How do you want your business to be perceived?

• Business Bio

• Compelling Story

• Industry Credentials

• Awards

• Client Testimonials / Results

• Client Case Studies

• Media Appearances / Speaking / Writing / Author / Publisher

• Business Brand / Brand Promise

• Pricing

• Marketing Materials

• Website

How do you want to be perceived?

• Personal Bio / CV

• Personal Appearance

• Personal Brand / Values

• Visible Lifestyle

• Events your attend

• Where you are seen

• People you associate with

• Social Media presence

• How you communicate / interact

• Accessibility

Page 9: Mastermind March-2014

Your Plan

Page 10: Mastermind March-2014

Ideas, Discussion, Hot Seats, Q & A