mastering linkedin: professional identity, insights, everywhere

Barrie Byron, STC Associate Fellow and charter LinkedIn member

Mission: Connect the world’s professionals to make them more productive and successful

•Professional identity

•Professional insights

•Everywhere

Professional identity. Professional insights. Everywhere.

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• Founded Dec. 2002, launched May 2003 • Over 229 million members in more than 200 countries• The world’s largest, fastest growing business network

connecting talent with opportunities on a massive scale• Not just to get a new job• Helping us be great at jobs we already have

Exclusive focus on professional context


How job seekers hunt for jobsLinkedIn 36%

Facebook 83%, Twitter 40%

Google+ 37%

How employers seek talent

Disconnect between job seekers & recruiters

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LinkedIn enables members to connect, find, and be found.

Profile: a 24/7 representationof our professional knowledge and achievements

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Professional identity


Changes: Simplify. Grow. Everyday.

SimplifyStreamlined home page, visual appeal, content, features

Share and get insights

Mobile 2009 12 icons

2013 mobile: 4 icons

Company page Aug. 2013 updates

How connected

Products

Services, insights

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Grow: Like, Share, Follow

Social media Like

Share

Follow

Growth enables us to be productive and successfulGroups

Connect with like-minded professionals

Influencers

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Mobile News feed changes Oct. 2012

LinkedIn Today feed with news for us

Links to content outside LinkedIn.com

Share knowledge

Reciprocate, and see how community reciprocates

Currency, insights Access to relevant thought leaders, experts, news, and ideas

Share information with our network

Be heard, if we share and take time to listen to others

Everyday

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Professional identity Build and promote our personal brand Be found

Network Build and maintain a meaningful professional community

Manage connections Tags How you met Notes Reminders Contact info

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Compelling reasons to participate


Upload resume or enter information

Summary, Education, Experience

Embed documents that are hosted on compatible providers Work samples, images, presentations, videos

Customize title and description of media sample

SlideShare: free, searchable, visible

Become a LinkedIn publisher, include a graphic

Leverage LinkedIn as Your Online Portfolio

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New profile Sept 2013

Streamlined profile editing

Tells your professional storyProfessional and academic background

Activity

Who we might know

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1. Relevant key words in your headline (120 characters)

2. Say more in your summary

3. Create a new status update often

4. Connect with recruiters and HR professionals

5. Add your thoughts to group discussions

5 tips to increase your views

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Professional identity. Professional insights. Everywhere. 12

Enhance your search results

Add volunteer leadership roles as jobs or projects

Add your website, blog, twitter, and other links to your LinkedIn profile

Use name or descriptive terms in the websites linkWebsites barriebyron.wordpress.com

not blognot Personal website

Your descriptive link creates instant search-engine optimization for your site


Claim your custom URL

Customize your URL

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All Updates on your LinkedIn Home Page

Customize your home page feed

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Stealth mode

Profile > Privacy & Settings > Turn on/off your activity broadcasts

Group notification emails

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From recruiter Judy Aron-Sellaro of UserEdge

“Groups are key” so join and participate

“LinkedIn group members are willing to share knowledge”

Review profile, remove older information that might not be relevant

Summary: Decribe who you are, what you are looking for

Ask for recommendations from peers and supervisorsWrite a draft for the busy person, specific, contributions

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1. Jobs > Advanced searchPeople > Advanced search

2. Enter keywords, location, title, company, and so on

3. Search > Save search

Save up to 10 searches

Save advanced searches, get alerts

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Free is good, more limitations

Paid options unlock more features

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Pay to play?


LinkedIn helped me get my job success stories:STC PMC leader Jessie Mallory

STC member Louise Tincher

STC member Larry Grinnell

Expert participant: STC PMC member Adrianne Hunt

Catchy headline: STC PMC member Donn DeBoard

You?

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Hello Barrie

I enjoyed reading your LinkedIn profile. You’ve done an excellent job portraying your experience and background.

My client just today let me know that they are seeking several tech writer contractors for a short-term assignment. The office is based in Mt Laurel, NJ. I’d love to discuss with you what your objectives are, and whether you’d be able to take on another assignment. I assume you are working from home, and have multiple engagements going on at once?

Please let me know when you’d be available to chat. My number is…

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Do unto others

100% complete profile Strive for all-star

Ask for, and give, recommendations (be specific)

Keep status current, post relevant updates

Avoid mention of religion, politics, sex

Use a business-appropriate photo

Participate: like, share, comment

Be of service to your connections

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Other social media tools + keep in touch

Google+

Email: use a provider-agnostic, self-describing address (gmail, yahoo, outlook, ymail, and so on)

Twitter

Facebook: ensure your profile is private or keep it G-rated clean

Keep in touch. Connect often!

www.linkedin.com/in/barriebyron

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mastering linkedin: professional identity, insights, everywhere

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