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  • 1. Proposition Masterclass
    How to turn a good idea into a winning proposition
  • 2. "Innovation distinguishes between a leader and a follower"
    2
  • 3. A practical and in-depth approach to developing robust commercial propositions...
  • 4. Proposition Development Masterclass
    Introduction
    AGENDA
    Module 1: What makes a great proposition
    • Innovation challenge
    • 5. What makes a great proposition Winners & Losers
    Module 2: Anatomy of a proposition
    • Introduction to the proposition blueprint approach
    • 6. Understanding the market context
    • 7. Break out session Wheres the opportunity?
    • 8. Understanding the value proposition
    • 9. Break out session Whats the proposition?
    • 10. Understanding the commercial impact
    • 11. Break out session Show me the money!
    Module 3: Stretching a proposition
    • The importance of challenge and iteration
    • 12. Break out session Challenge & Renew
    Module 4: Selling a proposition
    • The importance of a great proposition pitch
    • 13. Why a great proposition is not enough
    • 14. Break out session Into the Dragons Den
    Wrap up
  • 15. The Innovation Process
  • 16. The Innovation Process
    In-Depth
    Insight
    and Platforms
    Breakthrough
    Ideas and
    Opportunities
    Validated
    Proposition
    Rapid
    Design
    and
    Testing
    Live
    Pilot
    Successful
    Launch
    Business
    Planning
  • 17. Today were focusing on propositions
    Validated
    Proposition
    In-Depth
    Insight
    and Platforms
    Breakthrough
    Ideas and
    Opportunities
    Rapid
    Design
    and
    Testing
    Live
    Pilot
    Successful
    Launch
    Business
    Planning
  • 18. Innovation is not creativity
  • 19. Creativity is about coming up with the big idea. Innovation is about executing the idea converting the idea into a successful business
    -Vijay Govindarajan
    Professor of International Business, Tuck School of Business
    @vgovindarajan
  • 20. Why is it so hard?
  • 21. What makes a good proposition ?
  • 22. What makes a good proposition?Winners & losers
  • 23. Winner?
    Loser?
    Winner or Loser
    OR
  • 24. The Proposition Blueprint
    Designing a winning proposition
    14
  • 25. THE PROPOSITION BLUEPRINT
    THE
    MARKET OPPORTUNITY
    THE
    BUSINESS RATIONALE
    THE
    CUSTOMER
    PROPOSITION
  • 26. Delivery
  • 27. Presentations
  • 28. Verdict and Awards
  • 29. Wrap Up