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- 1. Proposition Masterclass
How to turn a good idea into a winning proposition
- 2. "Innovation distinguishes between a leader and a follower"
- 3. A practical and in-depth approach to developing robust commercial propositions...
- 4. Proposition Development Masterclass
Module 1: What makes a great proposition
- Innovation challenge
- 5. What makes a great proposition Winners & Losers
- Introduction to the proposition blueprint approach
- 6. Understanding the market context
- 7. Break out session Wheres the opportunity?
- 8. Understanding the value proposition
- 9. Break out session Whats the proposition?
- 10. Understanding the commercial impact
- 11. Break out session Show me the money!
- The importance of challenge and iteration
- 12. Break out session Challenge & Renew
- The importance of a great proposition pitch
- 13. Why a great proposition is not enough
- 14. Break out session Into the Dragons Den
- 15. The Innovation Process
- 16. The Innovation Process
- 17. Today were focusing on propositions
- 18. Innovation is not creativity
- 19. Creativity is about coming up with the big idea. Innovation is about executing the idea converting the idea into a successful business
Professor of International Business, Tuck School of Business
- 20. Why is it so hard?
- 21. What makes a good proposition ?
- 22. What makes a good proposition?Winners & losers
- 23. Winner?
Winner or Loser
- 24. The Proposition Blueprint
Designing a winning proposition
- 25. THE PROPOSITION BLUEPRINT
- 26. Delivery
- 27. Presentations
- 28. Verdict and Awards
- 29. Wrap Up