masterclass...how to start your own publishing company masterclass 4 wholehearted block off 30-60...
TRANSCRIPT
Learn How to create the Concept of Your First Book
Learn The Single BEST Way to Sell Out Your Book in 30 Days or Less
Discover How To Make Six Figures from Your Publishing Company in Your First Year
M A S T E R C L A S SM A S T E R C L A S S
Warning of Copyright Protection: All rights reserved. Information presented
to you in the How To Start Your Own Publishing Company 3 Day Mini Course
and any of Adriana Monique Alvarez’s live and online events and programs
are ALL copyright protected. Under no circumstances can the copy in these
documents be used or reproduced in whole or part without the express
written permission of Adriana Monique Alvarez. The absence of a copyright
notice on any given page or material should NOT be construed as an
absence of copyright. Violation of these copyrights can result in civil litigation,
substantial penalties, even criminal prosecution. The FBI has jurisdiction over
violations of copyright law in the United States. These marketing materials
and documents are provided for sample purposes only, not for use.
Legal Notice: This training contains information gathered from many
sources as well as from the experiences of the author and a number of
her clients. It is published for general reference and not as a substitute for
independent verification by users when circumstances warrant. It is sold with
the understanding that neither the author nor the publisher is engaged in
rendering any legal, accounting or psychological advice. In instances where
the opinions or advice of a legal, financial, psychological or other professional
are appropriate, such professional counsel should be sought. The publisher
and author disclaim any liability whatsoever for individuals’ use of any advice
or information presented within the training. Although the author and
publisher have used care and diligence in the preparation of this training, we
assume no responsibility for errors or omissions.
IMPORTANT LEGAL NOTICES
INTERNATIONAL BESTSELLING AUTHOR, SERIAL
ENTREPRENEUR, FOUNDER OF AMA PUBLISHING
& AMA PUBLISHING CERTIFICATION PROGRAM
3
Adriana Monique Alvarez is a third generation
entrepreneur, sales maven, and sacred storyteller.
She has been in business for eleven years working
side by side with her husband. She prides herself on
showing women the easiest way to reaching six and
seven figures in their own publishing company.
She has been featured on Forbes, Huffington Post,
International Living, Addicted to Success, Elephant
Journal, Working Woman, FOX, ABC, and NBC.
She has created over 120 international bestselling authors and now exclusively mentors women on how
to create high-earning, high-impact publishing houses.
She currently is renovating her grandparents’ home
and learning how to homestead with her husband,
Derek, and two sons, Sam and Grant. WWW.ADRIANAMONIQUEALVAREZ.COM
Adriana Monique Alvarez
TO LEARN MORE ABOUT ADRIANA AND THE CLIENTS SHE HAS SERVED, PLEASE CHECK OUT
meet
as seen on:
If you haven’t introduced your self in the group, hop over and do so now. It’s common to create the concept
of your first book, generate hot leads, and get calls booked WHILE IN THIS TRAINING.
HOW TO GET THE MOST OUTOF THIS 3 DAY MINI COURSE
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
4
WHOLEHEARTEDBlock off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone). All trainings are recorded and can be found in the private group.
PLANGrab your calendar and find the pockets of time necessary to participate in the group and watch the trainings.
PARTICIPATEThis group is a great place to network and stand out. Not only that this is your chance to meet Adriana and some of her graduates. This means you are getting support for FREE so show up and speak up.
ACTAt the end of each training there will be one action item you can implement IMMEDIATELY. This is what leads to getting results fast. You can post what you have completed to get real time feedback from Adriana and her team.
EARN A HOT SEATAdriana charges $1600 an hour for private consulting. When you comment DONE on each training and action item, you will receive some 1:1 time with Adriana to answer your burning questions and get personalized feedback.
THIS WORKBOOK IS THE PERFECT PLACE TO KEEP YOUR NOTES AND REFLECTIONS ON HOW TO START YOUR OWN PUBLISHING COMPANY. PLEASE NOTE THAT YOU WILL HAVE ACCESS TO ALL
TRAININGS FOR A TOTAL OF 9 DAYS.
HERE’S A FEW TIPS THAT WILL ASSIST YOU IN GETTING THE MOST OUT OF OUR TIME TOGETHER.
Most of all enjoy yourself. HAVE FUN AND EXPERIMENT WITH NEW IDEAS AND ACTIONS.
WHY FEMALE OWNED PUBLISHING HOUSES MATTER
HOW TO POSITION YOURSELF IN THE MARKET PLACE
HOW TO CREATE THE CONCEPT FOR YOUR FIRST BOOK
WHAT MULTI-AUTHOR BOOKS ARE AND WHY THEY ARE A GOOD FIRST STEP
THE SINGLE BEST WAY TO SELL OUT YOUR FIRST BOOK IN 30 DAYS OR LESS
WHY THE TITLE AND THEME MUST BE SUPER NICHE
HOW TO MAKE SIX FIGURES FROM YOUR PUBLISHING COMPANY IN THE FIRST YEAR
WHY THIS IS A LUCRATIVE BUSINESS IN ANY ECONOMY
WHAT YOU WILL LEARN…
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
5
LARGE PUBLISHING HOUSES REJECT MOST AUTHORS. MOST AUTHORS WILL SAY YES TO YOU.
01WHY FEMALE OWNED PUBLISHING HOUSES MATTER
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
6
Female owned publishing houses create opportunities for those who have powerful stories to tell.
IT’S NOT ABOUT YOU.
It’s about presenting your books in a clear, distinctive, and desirable way so perspective clients see
themselves as being a good fit in your projects.
02HOW TO POSITION YOURSELF IN THE MARKET PLACE
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
7
If you you wish to experience the most success in the shortest amount of time, shift the focus off yourself and perceived
shortcomings to the desires of your perspective clients.
TWO MAIN TYPES OF BOOKS THAT SMALL PUBLISHING HOUSES CREATE:
1. Solo author books
2. books
MOST PEOPLE WHO DESIRE TO WRITE A BOOK HAVEN’T FINISHED BECAUSE THEY:
Believe they do not have the time
Lack clear guidance and support
Do not have $10k+ to invest in the project
SOLO BOOKS ARE DAUNTING FOR THE AVERAGE PERSON.MULTI AUTHOR BOOKS ARE A GREAT ALTERNATIVE.
03HOW TO CREATE THE CONCEPT FOR YOUR FIRST BOOK
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
8
WHAT ARE MULTI-AUTHOR BOOKS?
THEY ARE ONE BOOK WITH A SPECIFIC THEME THAT 20+ AUTHORS CONTRIBUTE A CHAPTER TO.
Typically each chapter is words.
The authors are taught how to write their chapter and bio so it encourages readers to contact them.
The , , and cover design are included in the fee
for participating in the book.
The fee to participate can vary but it’s wise to keep it around $ USD per person.
MULTI-AUTHOR BOOKS MAKE IT POSSIBLE TO BECOME A PUBLISHED AUTHOR FOR A FRACTION OF THE PRICE OF A SOLO BOOK.
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
WHO IS IDEAL TO PARTICIPATE IN MULTI-AUTHOR BOOKS?
Coaches/Consultants
Course creators
Corporate leaders
Network marketers
Anyone who wants more visibility for their brand, business, career path
Anyone who is looking to stand out in their industry by creating authority and credibility
Marketing to those who wish to see are ideal.
In our next training we will address the single best way to sell out your first book in 30 days or less and why
the title and theme must be super niche.
FOR NOW I WANT YOU TO DO ANSWER THESE QUESTIONS
1. Who would be fun and interesting to have in my book?
9
Please post in the group and tag ADRIANA if you have questions.
2. Where are they in their business and career?
3. What is their annual income?
You get to decide how many contributors you accept in each multi-author book. Based on what I teach, it’s
important to sell at least spots, but there is no limit.
THIS IS YOUR BUSINESS, you get to decide.
The books that sell out the FASTEST, have the most impactful .
It is tempting to think that a broad theme is smart because it will appeal to more people, but the opposite is true.
Choosing a title and theme that is super niche is non-negotiable if you want to sell out fast.
IT’S BEST WHEN IT’S A THEME:
04THE SINGLE BEST WAY TO SELL OUT YOUR FIRST BOOK IN 30 DAYS OR LESS
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
YOU ARE PASSIONATE ABOUT
OTHERS CAN SEE THEMSELVES IN
EXCLUDES MOST OF THE POPULATION
Makes your authors feel like they are in an experience.
When people read your title online, in an email or message, you want them to IMMEDIATELY think, OH MY GOD
THIS IS ME. I have something to contribute. I have an experience and story that NEEDS to be in this book.
I CANNOT LET THIS OPPORTUNITY PASS ME BY.
Before attempting to create a title and subtitle, create a .
Write this down and see what comes to you when you’re on a walk, taking a shower, or in a meditation.
What kinds of stories do I want to feature in my first book?
10
11
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
How do I want people to feel when they read these stories?
THE BOOKS YOU CREATE WILL LIKELY BE INSPIRED BY THEMES YOU COULD WRITE ABOUT.
Next let’s look at titles that some of my clients have created:Baby Got VBAC: An Inspiring Collection of Wisdom for Better Births After a Cesarean
Leading Through The Pandemic: Unconventional Wisdom from Heartfelt Leaders
Wild Woman Rising: Brave Women Who Carved Their Own Path
Now ones that I created:Trailblazers: 27 Female Leaders Share How They Use Their Gifts To Guide Others
Leaders: Women Who Change The World Through Their Business
Empire Moms: Women Who Built Their Business For, Around, and With Their Children
Phoenix: Inspiring Stories of Women Who Have Overcome Challenges & Risen To Find Hope & Purpose
Awakening: Meet the Women Birthing a New Earth
Visionary:The Future Belongs To Those Who Can See In The Dark
Next we’ll look at how to make six figures from your publishing company in the first year and why this is a
lucrative business in any economy.
FOR NOW I WANT YOU TO…
1. Create 3+ titles and subtitles for your first book
2. Get your first handful of YESES
Please post in the group and tag ADRIANA. PART TWO WILL BE SHOWING YOU HOW TO WRITE A 1-2 POSTS ON SOCIAL MEDIA
TO GET YOUR FIRST HANDFUL OF PAYING CONTRIBUTORS.
05HOW TO MAKE SIX FIGURES FROM YOUR PUBLISHING COMPANY IN THE FIRST YEAR
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
12
THIS TRAINING REALLY SHOULD HAVE COME WITH A DISCLAIMER…
There is NO reason to consider starting your own publishing company if you do not see yourself creating at
least $100k a year in it. As a general rule of thumb I recommend selling each chapter of a multi-author book at
$1000 USD or more for two reasons:
1. You want to be working with a $20k+ budget to cover editing, formatting, cover design, an assistant, and your
paycheck.
2. You want to market to an audience that regularly invests invests in their personal and professional
development. This audience will not think twice about investing $1000+ to be in your book.
YOU CAN FORGET ABOUT:
OVERCOMING OBJECTIONSFOLLOWING UP FOR WEEKS & MONTHS
HEARING MONEY STORIES, EXCUSES, AND DRAMA
When you your books correctly, them well, and to only
successful people who have MONEY.
If you price yourself low you will be dealing with a very different individual that will actually take up more time
and energy from you and your team.
THE BEST CLIENTS ARE NOT ATTRACTED TO LOW, ENTRY LEVEL PRICE POINTS. WHICH BRINGS US TO THE NEXT POINT…
If you would like to create a lucrative, recession proof business, it is critical that you market to those who are
not negatively impacted by fluctuating economies.
SUCCESSFUL PEOPLE HAVE:
SAVINGS INVESTMENTS
MULTIPLE STREAMS OF INCOMETHE ABILITY TO ADAPT AND ACTUALLY MAKE
MORE MONEY IN .
IN OTHER WORDS, DO NOT MARKET TO BROKE PEOPLE.
This is not a charity. This is a business that is perfectly aligned to those who believe that books are a sound
investment.
NOW LET’S LOOK AT THE NUMBERS…THERE ARE TWO WAYS TO MAKE MONEY ON EACH MULTI-AUTHOR BOOK.
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
13
Front end – The fee charged to participate in the book
Back end – Upsell services, products, retreats etc.
Set the intention to create at least $15k profit on the front end and at least $35k profit on the back end.
That means you take home about $50k per multi-author book your publishing company creates.
Next consider how many books you would like to create a year and multiply this out.
1. How much income would your publishing company need to create in order to make it worth it for you?
Please post in the group and tag ADRIANA.
06WHAT YOU WILL LEARN IN AMA PUBLISHING CERTIFICATION PROGRAM
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
MONTH 1
How to be 10 feet tall and bullet proof
How to position your book for success
How to create the concept of your first book
Strategies for getting your first handful of YESES without a website
How to market without spending all day on social media
How to create a short and easy sales process
Terms and conditions to use on your payment page
How to create an exciting community for your authors
The first three steps to give your new clients
14
MONTH 2
How to embody being the owner of a publishing company
How to hire a team of experts that you don’t have to babysit
How to create an eye catching cover
Methods for getting your authors sharing the book before it launches
Ideas for how to create first class support for yourself
CEO behavior and pitfalls to avoid
How to collaborate, network, and create an affiliate team
MONTH 3
How to make the most of the book for you and your authors
How to get your clients featured on podcasts, summits and in the media
Timelines for deadlines to keep the book on track
How to have a successful best-selling launch strategy
How to prepare your authors for the release of their book
Ideas for creating upsells for your clients
How to seamlessly integrate the publishing into other businesses
How to use the publishing company to elevate your brand
MONTH 4
How to market the book after the launch
The easiest way to launch and sell out your second book even faster
How to work with solo authors and where to find them
Learn advanced strategies that do not require you to sell anything
Techniques for expanding your capacity to receive more money with less effort
Access to Certification 2.0 where you learn how to scale your publishing company to 7 figures
MONTH 5-9
Repeat, reinforce, and support you on your journey.
We are always adding new sessions and trainings based on the needs of our clients.
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
15
073 WAYS WE CAN WORK TOGETHER
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
16
Perfect for the woman who is drained by group programs, moves quickly and desires to make $250K or more a year.
Includes:
Lifetime access to AMA Publishing Certification Program Library
Weekly 30 minute calls for first 3 months, then 1 monthly 30 minute call
Voxer support between calls
Email support with my entire team
We’ll help you create a personalized monthly plan to reach your financial goals
$12,000 INITIAL PAYMENT THEN 6 MONTHLY PAYMENTS OF
$6,000$3,600 INITIAL PAYMENT THEN
6 MONTHLY PAYMENTS OF
$1,800 2 PAYMENTS OF
$1,800
BUY NOW BUY NOW BUY NOW
PRIVATELY 1:1
PAY IN FULL BONUS: Lifetime Access to my bestselling courses, How to Turn Your Stories Into Sales, Easy Sales, 7 Clients in 7 Weeks, How to Make $100k from Your FB Group, How to Get 6-12 Clients From Other Peoples Groups, Sacred Storytelling
GROUP PROGRAM HOME STUDY COURSE
Perfect for the woman who is motivated by a group, thrives in a supportive community, and desires to make $100k or more a year.
Includes:
Lifetime access to the AMA Publishing Certification Program Library
Weekly 60 minute trainings and Q&As
Join a community to celebrate wins and network with for nine months
Perfect for the woman who loves learning on her own, is self disciplined and a finisher.
Includes:
Lifetime access to the AMA Publishing Certification Program Library
or pay in full and save $8,000
ALL PRICES ARE IN USD
or pay in full and save $2,400 or pay in full and save $600
083 EASY STEPS TO ENROLL
HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS
1. CHOOSE THE PROGRAM THAT IS BEST FOR YOU
2. CLICK THE PAYMENT OPTION THAT WORKS BEST FOR YOU
3. ENTER YOUR CREDIT CARD AND BEGIN THE ADVENTURE!
IF YOU WOULD LIKE
TO BOOK A CALL WITH
ADRIANA TO SEE WHAT IS
BEST FOR YOU, CLICK HERE
TO BOOK A SALES CALL.
BOOK SALES CALL
17