masterclass crowdfunding incubators - european angel and p2p summit prague
TRANSCRIPT
@kleverlaan | European Strategy Head Eureeca | Founder CrowdfundingHub – European Crowdfunding Consultancy & Research
Equity Crowdfunding for Startups
Ronald Kleverlaan
Founder Crowdfunding Hub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
European Strategy Head Eureeca
@kleverlaan
Agenda
»Crowdfunding History & size of market in Europe
»Types of Crowdfunding (Return on Involvement model)
»Goal of Founders: Crowdfunding - More than money
»Crowdfunding = Community funding
»Succesful Crowdfunding - Campaign do & dont’s
»CrowdBusiness – New business models
Crowdfunding
“Lenten” concert Mozart -1784
Statue of Liberty - 1885
Marillion
Crowdfunding Consultancy
Kickstarter - Reward-based crowdfunding$2 billion || 10 million backers || >90K projecten
Crowdfunding Consultancy
Funding Circle – CrowdLending
£1,150M - > 45.000 investors
Verantw
Crowdfunding Consultancy
Source: Moving Mainstream - The European Alternative Finance Benchmarking Report
Pushing Bounderies -The 2015 UK Alternative Finance Industry Report
Source: Pushing Bounderies -The 2015 UK Alternative Finance Industry Report
Source: Pushing Bounderies -The 2015 UK Alternative Finance Industry Report
Different types of fundingDonations, pre-sales, loans, equity
Crowdfunding Consultancy
Different types of fundingDonations, pre-sales, loans, equity
Crowdfunding Consultancy
ROI = Return on InvolvementFinancial, material and social returns
Crowdfunding Consultancy
Regulations on Crowdfunding in EUMax 5M without prospectus, trust accounts, big differences in Europe
Crowdfundingmore than money
marketing
broad support
market research
brand loyalty
easier to attract additional funds
Crowdfunding = More than moneyFunding is only one of the reasons to use crowdfunding
Marketing1300 funders - Local city promotion - 4 million euro
Local support for community projectsLet citizens choose what projects to receive additional grants
Market research
18.000 subscribers - >1 million euro raised
Brand loyalty and local commitmentPolare - Management buy-out after bankruptcy
Additional finance$2,5 million pre-sales -> VC -> Facebook
Crowdfunding = Community FundingNot an anonymous crowd, but involved community
Kickstarter - Mostly small projects
85%71%
Community of loyal customers
1 million euro growth funding in 2 campaigns
Community Funding & Ownership - Windfarm
1400 members - 18,5 million euro
Crowdfunding = Community Funding
Funding from an involved community
Crowdfunding = More than money
Marketing, market research, local support
Crowdfunding for projects
Not for your brand/organization
Crowdfunding campaign = Marketing campaign
Not only a fundraising campaign
CrowdBusiness
Marketing teams formed by fans & donors
Co-created and co-funded innovations by the crowd
New ownership structures
Key take-aways
Successful CrowdfundingDo’s & Dont’s for crowdfunding campaigns
Clear goal
Urgency
Know your community and make them happy
Involve your community
Communication plan
Do not underestimate work!
Crowdfunding team
Be authentic – Share your personal story
Successful Crowdfunding
Clear Goal
Create urgency
Involve your fans
Dedicated team
Good rewards
Be Authentic
Work hard
CrowdBusiness: New Business Models
Co-creation with customers/investors
Use community as marketing team
Source: Innovation Service Network
CrowdSourcing
CrowdBusiness
Source: Innovation Service Network
Renewed interest in co-operative models
Let’s talk crowdfunding!
+31 628 254 452
slideshare.net/kleverlaan
Ronald Kleverlaan
Crowdfunding strategy
Founder CrowdfundingHub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
@kleverlaan
European Crowdfunding Consultancy