Masterclass – Fare Branding and Revenue managementIncrease revenues using revenue management, internal or external systems, analyze and create action itemsEldad Corem - AeroCRS Head of Development

Airlines use this practice to promote the features that set them apart to build both brand recognition and loyalty

https://www.atpco.net/blog/industry/what-is-branded-fare

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What is Fare branding?

• Bundling Fare + Ancillaries / Miles• Always have the “better” option

available for the customer• Customer’s decision of flexibility • Packs• Holiday pack• Business pack• Traveler pack

Why Revenue Management?

What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.

Jeff Bezos

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Revenue Management

• Class allocation• Class Priority• Website / Agency fares

• Use AeroCRS Analytics to explore customers’ behavior• Show / Expire• Min. stay / Max. Stay• Fare schemes• Charge types• Daily fares• Weekday fares*

• External systems integration

Basic Advanced Expert