mastercard purchasing segments as-of … and photo editing services camera, photography - frequent...

as-of 11/01/2014MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION

Rentrak matches the following consumer purchasing segments based on actual spending intelligence from MasterCard with viewing information from more than 14 million households to provide greater insight into what viewers from each station are most likely to purchase:

THE “TOP SPEND” SEGMENTS IN THE FOLLOWING TABLE ARE AVAILABLE MAY 2012 FORWARD. THE “FREQUENT TRANSACTOR” SEGMENTS ARE AVAILABLE SEPTEMBER 2013 FORWARD.

Ensure your ads are reaching the viewers most likely to buy your product.

Contact us at 212.810.2435 or [email protected]/StationView

CATEGORY SEGMENT CONSISTS OF INDIVIDUALS WHO ARE

MasterCard - Automotive Automotive Retail - Top Spend Likely to spend two or more times the average person at retailers of auto parts, tires, interior finishes, cleaning supplies, motor oil, and engine liquids and non-essential products such as seat covers or radar detectors

Automotive Retail - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of auto parts, tires, interior finishes, cleaning supplies, motor oil and engine liquids and non-essential products such as seat covers or radar detectors

MasterCard - Entertainment Casinos, Resorts - Top Spend Likely to spend two or more times the average person at gambling establishments and resorts with gaming halls

Casinos, Resorts - Frequent Transactor Likely to transact two or more times as frequently than the average person at gambling establishments and resorts with gaming halls

Movies - Top Spend Likely to spend two or more times the average person at movie theaters

Movies - Frequent Transactor Likely to transact two or more times as frequently than the average person at movie theaters

Professional Sports - Top Spend Likely to spend two or more times the average person at professional sporting games and arena amenities

Professional Sports - Frequent Transactor Likely to transact two or more times as frequently than the average person at professional sporting games and arena amenities




MasterCard - Entertainment, continued

Concerts, General Events - Top Spend Likely to spend two or more times the average person on concert tickets and access to live entertainment sold through well known general ticket vendors

Concerts, General Events - Frequent Transactor

Likely to transact two or more times as frequently than the average person on concert tickets and access to live entertainment sold through well known general ticket vendors

Theme Parks - Top Spend Likely to spend two or more times the average person at amusement and water parks

Theme Parks - Frequent Transactor Likely to transact two or more times as frequently than the average person at amusement and water parks

MasterCard - Grocery, Drug Stores

Grocery Stores - Top Spend Likely to spend two or more times the average person at retailers of fresh, specialty, and frozen foodstuffs

Grocery Stores - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of fresh, specialty and frozen foodstuffs

Drug Stores - Top Spend Likely to spend two or more times the average person at retailers of over-the-counter medication and supplies

Drug Stores - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of over-the-counter medication and supplies

MasterCard - Restaurant Fine Dining - Top Spend Likely to spend two or more times the average person at high end restaurants

Fine Dining - Frequent Transactor Likely to transact two or more times as frequently than the average person at high end restaurants

Mid-Range Rest. (Non-QSR) - Top Spend Likely to spend two or more times the average person at mid-range restaurants

Mid-Range Rest. (Non-QSR) - Frequent Transactor

Likely to transact two or more times as frequently than the average person at mid-range restaurants

Quick Serve Restaurants - Top Spend Likely to spend two or more times the average person at non-waitress or lower cost sit down restaurants

Quick Serve Restaurants - Frequent Transactor

Likely to transact two or more times as frequently than the average person at non-waitress or lower cost sit down restaurants

MasterCard - Retail Department Stores - Top Spend Likely to spend two or more times the average person at department stores

Department Stores - Frequent Transactor Likely to transact two or more times as frequently than the average person at department stores

Discount Department Store - Top Spend Likely to spend two or more times the average person at lower cost department or dollar stores

Discount Department Store - Frequent Transactor

Likely to transact two or more times as frequently than the average person at lower cost department or dollar stores

Home Furnishing - Top Spend Likely to spend two or more times the average person at retailers of home furnishings




MasterCard - Retail, continued

Home Furnishing - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of home furnishings

Gift Stores - Top Spend Likely to spend two or more times the average person at retailers of gift and card stores

Gift Stores - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of gift and card stores

Office Supplies - Top Spend Likely to spend two or more times the average person at retailers of office supplies

Office Supplies - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of office supplies

Home Improvement - Top Spend Likely to spend two or more times the average person at retailers of construction materials, appliances, paints, parts, and lumber

Home Improvement - Frequent Transactor

Likely to transact two or more times as frequently than the average person at retailers of construction materials, appli-ances, paints, parts and lumber

Sports Apparel, Equipment - Top Spend Likely to spend two or more times the average person at retailers of athletic equipment and sporting apparel

Sports Apparel, Equipment - Frequent Transactor

Likely to transact two or more times as frequently than the average person at retailers of athletic equipment and sporting apparel

Children’s Apparel - Top Spend Likely to spend two or more times the average person at retailers of children’s clothing and accessories

Children’s Apparel - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of children’s clothing and accessories

Family Apparel - Top Spend Likely to spend two or more times the average person at retailers of clothing for the family

Family Apparel - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of clothing for the family

Men’s Apparel - Top Spend Likely to spend two or more times the average person at retailers of fashion forward men's casual, professional, and formal wear

Men’s Apparel - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of fashion forward men's casual, professional and formal wear

Women’s Apparel - Top Spend Likely to spend two or more times the average person at retailers of fashion forward and ready to wear women’s causal, professional, and formal wear

Women’s Apparel - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of fashion forward and ready to wear women’s causal, professional, and formal wear




MasterCard - Retail, continued

Electronics, Appliances - Top Spend Likely to spend two or more times the average person at retailers of consumer electronics and appliances

Electronics, Appliances - Frequent Transactor

Likely to transact two or more times as frequently than the average person at retailers of consumer electronics and appliances

Computer, Software Sales - Top Spend Likely to spend two or more times the average person at retailers of desktop computers, laptops, software, and accessories

Computer, Software Sales - Frequent Transactor

Likely to transact two or more times as frequently than the average person at retailers of desktop computers, laptops, software, and accessories

Camera, Photography - Top Spend Likely to spend two or more times the average person at retailers of camera and photography supplies, printing services, and photo editing services

Camera, Photography - Frequent Transactor

Likely to transact two or more times as frequently than the average person at retailers of camera and photography supplies, printing services, and photo editing services

Luxury Retailers - Top Spend Likely to spend two or more times the average person at retailers of luxury products across all categories and jewelry stores

Luxury Retailers - Frequent Transactor Llikely to transact two or more times as frequently than the average person at retailers of luxury products across all categories and jewelry stores

Mega Stores - Top Spend Likely to spend two or more times the average person at big box retailers

Mega Stores - Frequent Transactor Likely to transact two or more times as frequently than the average person at big box retailers

Luxury Men's Apparel - Top Spend Likely to spend two or more times the average person at luxury men's retailers

Luxury Men's Apparel - Frequent Transactor

Likely to transact two or more times as frequently than the average person at luxury men's retailers

Luxury Women's Apparel - Top Spend Likely to spend two or more times the average person at luxury women's retailers

Luxury Women's Apparel - Frequent Transactor

Likely to transact two or more times as frequently than the average person at luxury women's retailers

Delivery Services - Top Spend Likely to spend two or more times the average person at delivery services

Delivery Services - Frequent Transactor Likely to transact two or more times as frequently than the average person at delivery services

Online Dating Communities - Top Spend Likely to spend two or more times the average person within online dating communities

Online Dating Communities - Frequent Transactor

Likely to transact two or more times as frequently than the average person within online dating communities

MasterCard - Spend Behavior

Last Minute Holiday Shoppers 2x - Top Spend

Likely to spend two or more times the average person at retail stores in the two weeks prior to Christmas (Dec 25th)




Last Minute Holiday Shoppers 3x - Top Spend

Likely to spend three or more times the average person at retail stores in the two weeks prior to Christmas (Dec 25th)

Black Friday / Cyber Monday Online Spend

Likely to spend two or more times the average person at online retail stores on Black Friday or Cyber Monday

Black Friday / Cyber Monday In Store Spend

Likely to spend two or more times the average person at "Brick and Mortar" retail stores on Black Friday or Cyber Monday

Discretionary Spend Index Likely to spend less than half of their total spend on "non discretionary" purchases or "everyday" items

Online Shopper - Top Spend Likely to spend two or more times the average person online

Online Shopper - Frequent Shopper Likely to shop online two or more times as often as the average person

Online Shopper - Big Ticket Shopper Likely to be comfortable purchasing "big ticket" items online

Premium Cards Likely to spend $25,000 or more on their non-reward credit card

Rewards Cards Likely to spend $25,000 or more on their reward credit card

High End Rewards Cards Likely to spend $25,000 or more on their high end reward credit card

MasterCard - Travel Upscale Hotels, Resorts - Top Spend Likely to spend two or more times the average person at providers of upper tier accommodations and travel amenities

Upscale Hotels, Resorts - Frequent Transactor

Likely to transact two or more times as frequently than the average person at providers of upper tier accommodations and travel amenities

Hotel, Motel - Top Spend Likely to spend two or more times the average person at hotels for business or leisure travel

Hotel, Motel - Frequent Transactor Likely to transact two or more times as frequently than the average person at hotels for business or leisure travel

Domestic Air Travel - Top Spend Likely to spend two or more times the average person at United States based airlines

Domestic Air Travel - Frequent Transactor

Likely to transact two or more times as frequently than the average person at United States based airlines

International Air Travel - Top Spend Likely to spend two or more times the average person at airlines based outside of the United States

International Air Travel - Frequent Transactor

Likely to transact two or more times as frequently than the average person at airlines based outside of the United States

Cruise Travel - Top Spend Likely to spend two or more times the average person on leisure trips through cruise lines




MasterCard - Travel, continued

Cruise Travel - Frequent Transactor Likely to transact two or more times as frequently than the average person on leisure trips through cruise lines

Luxury Travel - Top Spend Likely to spend two or more times the average person on luxury travel arrangements

Luxury Travel - Frequent Transactor Likely to transact two or more times as frequently than the average person on luxury travel arrangements

Business Traveler Exhibiting behaviors of business travelers, such as frequent spending on air fare and hotels and restaurants outside of their home ZIP code Monday through Friday

MasterCard - WirelessCellular, Wireless Devices - Top Spend Likely to spend two or more times the average person

at retailers of cellular phones, cellular phone plans, and wireless devices

Cellular, Wireless Devices - Frequent Transactor

Likely to transact two or more times as frequently than the average person at retailers of cellular phones, cellular phone plans, and wireless devices

as-of 11/01/2014

THE FOLLOWING SEGMENTS ARE BASED ON HISTORICAL INFORMATION AND REMAIN AVAILABLE FROM MAY 2012 THROUGH OCTOBER 2013.


MasterCard - 2012 Automotive Retail - Highly likely next 30 At least twice as likely to purchase at retailers of auto parts, tires, interior finishes, cleaning supplies, motor oil and, engine liquids and non-essential products such as seat covers or radar detectors within the next 30 days

Casinos, Resorts - Highly likely next 30 At least twice as likely to purchase at gambling establishments and resorts with gaming halls within the next 30 days

Movies - Highly likely next 30 At least twice as likely to purchase at movie theaters within the next 30 days

Professional Sports - Highly likely next 30

At least twice as likely to purchase at professional sporting games and arena amenities within the next 30 days

Concerts, General Events - Highly likely next 30

At least twice as likely to purchase concert tickets and access to live entertainment sold through well known general ticket vendors within the next 30 days

Theme Parks - Highly likely next 30 At least twice as likely to purchase at amusement and water parks within the next 30 days

Grocery Stores - Highly likely next 30 At least twice as likely to purchase at retailers of fresh, specialty, and frozen foodstuffs within the next 30 days

Drug Stores - Highly likely next 30 At least twice as likely to purchase at retailers of over-the-counter medication and supplies within the next 30 days

Fine Dining - Highly likely next 30 Twice as likely to purchase at high end restaurants within the next 30 days

Mid-Range Rest. (Non-QSR) - Highly likely next 30

At least twice as likely to purchase at mid-range restaurants within the next 30 days

Quick Serve Restaurants - Highly likely next 30

At least twice as likely to purchase at non-waitress or lower cost sit down restaurants within the next 30 days

Department Stores - Highly likely next 30 At least twice as likely to purchase at department stores within the next 30 days

Discount Department Store - Highly likely next 30

At least twice as likely to purchase at lower cost department or dollar stores within the next 30 days

Home Furnishing - Highly likely next 30 At least twice as likely to purchase at retailers of home furnishings within the next 30 days

Gift Stores - Highly likely next 30 At least twice as likely to purchase at retailers of gift and card stores within the next 30 days

Office Supplies - Highly likely next 30 At least twice as likely to purchase at retailers of office supplies within the next 30 days

Home Improvement - Highly likely next 30

At least twice as likely to purchase at retailers of construction materials, appliances, paints, parts, and lumber within the next 30 days

Sports Apparel, Equipment - Highly likely next 30

At least twice as likely to purchase at retailers of athletic equipment and sporting apparel within the next 30 days

MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION


as-of 11/01/2014


MasterCard - 2012, continued

Children’s Apparel - Highly likely next 30 At least twice as likely to purchase at retailers of children’s clothing and accessories within the next 30 days

Family Apparel - Highly likely next 30 At least twice as likely to purchase at retailers of clothing for the family within the next 30 days

Men’s Apparel - Highly likely next 30 At least twice as likely to purchase at retailers of fashion forward men's casual, professional, and formal wear within the next 30 days

Women’s Apparel - Highly likely next 30 At least twice as likely to purchase at retailers of fashion forward and ready to wear women’s causal, professional, and formal wear within the next 30 days

Electronics, Appliances- Highly likely next 30

At least twice as likely to purchase at retailers of consumer electronics and appliances within the next 30 days

Computer, Software Sales - Highly likely next 30

At least twice as likely to purchase at retailers of desktop computers, laptops, software, and accessories within the next 30 days

Camera, Photography - Highly likely next 30

At least twice as likely to purchase at retailers of camera & photography supplies, printing services, and photo editing services within the next 30 days

Luxury Retailers - Highly likely next 30 At least twice as likely to purchase at retailers of luxury products across all categories and jewelry stores within the next 30 days

Mega Stores - Highly likely next 30 At least twice as likely to purchase at big box retailers within the next 30 days

Upscale Hotels, Resorts - Highly likely next 30

At least twice as likely to purchase at providers of upper tier accommodations and travel amenities within the next 30 days

Hotel, Motel - Highly likely next 30 At least twice as likely to purchase at hotels for business or leisure travel within the next 30 days

Domestic Air Travel - Highly likely next 30 At least twice as likely to purchase at United States based airlines within the next 30 days

International Air Travel - Highly likely next 30

At least twice as likely to purchase at airlines based outside of the United States within the next 30 days

Cruise Travel - Highly likely next 30 At least twice as likely to book leisure trips through cruise lines within the next 30 days

Cellular, Wireless Devices - Highly likely next 30

At least twice as likely to purchase at retailers of cellular phones, cellular phone plans, and wireless devices within the next 30 days

MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION


mastercard purchasing segments as-of … and photo editing services camera, photography - frequent...

Documents