master’s thesis kick-off presentation - tum · motivation • business models are… •...
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Software Engineering für betriebliche Informationssysteme (sebis)
Fakultät für Informatik
Technische Universität München
wwwmatthes.in.tum.de
Master’s Thesis Kick-Off PresentationDominique Busser
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Agenda
“Design and Prototypical Implementation of the
General Morphological Analysis as a Collaborative
Web Application for Modelling and Solving Wicked Problems”
1. Motivation
2. General Morphological Analysis
3. Goals and Requirements
4. Timeline and Results
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Motivation
• Business Models are…
• Important both for startups and mature companies
• Collaborative tasks across multiple domains
• Tools for Business Modelling exist, but lack features
• Business Model Canvas:
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Business Model Canvas
• 9 Building Blocks to define a Business Model
• There are no one-and-only or best solutions
Business Models are „Wicked Problems“
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General Morphological Analysis
• Simplified Process
1) Map out problem parameters as dimensions
2) Define their acceptable values
• In BMC, building blocks are dimensions
• This gives you possible solutions (i.e. a „formal solution“ space)
Sounds complicated, so let‘s do an example!
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General Morphological Analysis
• Let‘s plan our next vacation!
• We define only two problem dimensions: Distance and Cost
• We can rate the goodness of fit for any combination of values
• Therefore, we can calculate possible solutions that better fit chosen values
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„Dimensions“
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General Morphological Analysis
• Let‘s plan our next vacation!
• We define only two problem dimensions: Distance and Cost
• We can rate the goodness of fit for any combination of values
• Therefore, we can calculate possible solutions that better fit chosen values
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„Dimensions“
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Connecting BMC and GMA
• Building Blocks can be considered Dimensions and have Values:
• The best fit between values results in the best business model
• Choose some predefined values for step-by-step exploration
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Goals and Requirements
• Application Goals
• Collaborative Web Application that guides the user through the process:
1) Define Dimensions and Values
2) Rate Goodness of Fit for Values
3) Flexible Step-by-step exploration depending on chosen values
• Research Goals
1) What facilitation synergies can be discovered by combining GMA and
BMC?
2) Which facilitation capabilities for collaborative business modelling can be
observed?
3) Can what-if analyses signficantly facilitate business modelling?
4) What interaction patterns can be observed in our combined BM approach?
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Results and Timeline
• Literature Review
• Results:
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Scopus
290 Results
Web of Science
308 Results
Keyword Combinations(20 Synonyms and 4 Aspects)
24 Suitable Articles
Title?
Abstract?
Full Text?
9 Relevant Articles Secondary Literature
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Results and Timeline
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15.11
Due Date15.05.
03.06
31.07.
Related work
documented
6 Months
Implementation
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Thank you for your attention
Any questions?
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