MASTER YOUR SALES PLAN:The Elite Suite Experience

PART 3

BUILD

Crush Your Holiday Sales

Things You Might be Thinking Right Now:• Christmas is so far away, why do I have to think about this now?• I don’t have any information from my company yet, so I can’t really promote

anything.• I’m not sure how to connect with past customers.• Isn’t following up with someone after many months totally spammy?• I really need to turn 2020 around with a stellar holiday sales season.

Congrats, you’re in the right place. Holiday success starts with planning NOW!

October focus is warmup and planning.

November focus is sales.

December focus is last minute sales.

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A: WHAT IS YOUR HOLIDAY SEASON TAKE-HOME TARGET? Example: $2000

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Holiday Plan – Part 1

C: WHAT IS YOUR AVERAGE COMMISSION RATE?Example: 30%

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B: WHAT IS YOUR AVERAGE CUSTOMER RETAIL SALE?Example: $50

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LET’S DO MATH: A/(B*C) = HOW MANY SALES YOU NEED___________________________________________________________________________________

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Example: 2000/(50*.3) = 133 sales

OCTOBER FOCUS – WARMUP AND PLANNING:

Holiday Plan– Part 2

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WHAT IS WARMUP?The intentional process of reengaging with people, before asking for a business action.

• Socialize on social media• Holiday communication (digital or printed)• Follow-up action offering value

HOLIDAY CONVERSATION STARTERS:

• Let’s see your Throwback Thursday holiday décor!• Are you going out on Black Friday weekend this year?• When do you start decorating for the holidays?• What’s your favorite holiday food/tradition/movie/song?• Holiday memes and humor

GENERAL MESSAGE FOLLOW-UP SCRIPT:Can you believe it’s that time of year again?

Since 2020 has been so crazy, I’m touching base with all my customers to offer you any service in preparation for the upcoming holiday season. Hopefully I can make shopping easy and save you a trip to the mall!

I’ve been sharing lots of holiday prep tips and specials in my Facebook community, and would love to invite you come join us. [Direct link].

KEY DATES:

Holiday Plan– Part 3

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SHIPPING CUTOFFS + CONSIDERATIONS:

• Thanksgiving (Canada) – Monday, October 12, 2020• Halloween - Saturday, October 31, 2020• Thanksgiving (US) - Thursday, November 26, 2020• Black Friday - Friday, November 27, 2020• Small Business Saturday – Saturday, November 28, 2020• Cyber Monday - Monday, November 30, 2020• Giving Tuesday – Tuesday, December 1, 2020• Hanukkah - December 10-18, 2020• Christmas - Friday, December 25, 2020

A-LIST: Print CommunicationVIPS, Hostesses, Partners, High Dollar Customers

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Holiday Plan – Part 4

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B-LIST: Digital CommunicationSocial Communities, Followers, Email List, Public Audiences

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October 2020

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SUN MON TUES WED THURS FRI SAT

1 2 3

4 5 6 7 8 9 10

11 12Thanksgiving (Canada)

13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31Halloween

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NOVEMBER FOCUS – HOLIDAY SALES:

Holiday Plan– Part 5

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ONLINE

Hostess Events ______________________

Multi Hostess Events __________________

Mystery Hostess Events _______________

Vendor Events _______________________

Multi Consultant Events _____________

Album Sales _______________________

Wall Drops _________________________

Live Sales __________________________

Zoom Events _______________________

1-1 Appointments ___________________

Fundraisers ________________________

Collaborations ______________________

BST, ISO, Retired Items _______________

IN PERSON

Hostess at Her Location _______________

Hostess at My Location _______________

Vendor Events ________________________

Open House Hours _____________________

Private Pop-Ups _______________________

Fundraisers ___________________________

1-1 Appointments ______________________

EVENTS OR NOTABLE DATES____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

CHANNEL SPECIFIC STRATEGIESFacebook ______________________________________________________________Instagram ______________________________________________________________Pinterest ______________________________________________________________Video _________________________________________________________________Blog __________________________________________________________________Email __________________________________________________________________Text ___________________________________________________________________

SUMMARY OF KEY QUESTIONS FOR SALES PLANNING:

Holiday Plan– Part 5

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What is your financial sales target?___________________________________________________________________________________

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What is your average customer sale?___________________________________________________________________________________

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How many sales do you need per day?___________________________________________________________________________________

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How many sales do you need per week?___________________________________________________________________________________

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What sales channels will you be using?___________________________________________________________________________________

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November 2020

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SUN MON TUES WED THURS FRI SAT

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26Thanksgiving (US)

27Black Friday

28Small Biz Saturday

29 30Cyber Monday

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DECEMBER FOCUS – LAST MINUTE SALES:

Holiday Plan– Part 6

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IF YOU HAVE GIFT ORIENTED PRODUCTS, CONSIDER:

• Easy grab and go gift packs• Smaller packs for stocking stuffers• Local neighborhood targeting on Facebook and Instagram• Retargeting or segmenting follow-up to local/regional customers• Customer referral bonus

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NOTES + IDEAS!

December 2020

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SUN MON TUES WED THURS FRI SAT

1Giving Tuesday

2 3 4 5

6 7 8 9 10Hanukkah Starts

11 12

13 14 15 16 17 18Hanukkah Ends

19

20 21 22 23 24 25Christmas

26

27 28 29 30 31

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