master your marketing & attract more residents (webinar slides)
TRANSCRIPT
©2016 AppFolio, Inc. | Confidential
2016 © AppFolio, Inc. Confidential.
AgendaMarketing Your Vacancies
Guest Cards & Applications
Screening & Move-ins
Reports for Tracking
2016 © AppFolio, Inc. Confidential.
Hello!David Gaultiere Product Manager
Katelyn BennettSr. Customer Success Manager
Q&A Panelists: Taelor & Jake
Today’s Presenters:
2016 © AppFolio, Inc. Confidential.
Time: Approximately 1 hour
Webinar is being recorded
Follow-up Email: Link to recording and slides within 48 hours
Details
2016 © AppFolio, Inc. Confidential.
Marketing Your Vacancies
Streamline your marketing process
2016 © AppFolio, Inc. Confidential.
Meet Susie• Lives in Seattle, WA• Works for a financial
services company• Looking to move to a new
2-bedroom apartment• Has a cat named Charles
2016 © AppFolio, Inc. Confidential.
45MRentalUnits
96%Occupancy
Rate
4MHousingShortfall
The Competitive Rental Market
2016 © AppFolio, Inc. Confidential.
The Perfect Match• You have a property
which meets Susie’s needs
• 2-bed available end of August
2016 © AppFolio, Inc. Confidential.
Complete Marketing Information• Provide details
about your property• Include pet policy
and amenities• Including pet policy
results in 20% more leads!
2016 © AppFolio, Inc. Confidential.
Add High-Quality Photos• Showcase your
property and floor plan
• Ensure renters know what to expect
• Listings with photos get 66% more leads!
2016 © AppFolio, Inc. Confidential.
Post Vacancies to Internet
• Post to Website• Post to Internet• Activate Premium Leads
2016 © AppFolio, Inc. Confidential.
What is Premium Leads?
• Access exclusive pay-to-list websites• Featured placement on most free sites• Only $10 per verified lead
2016 © AppFolio, Inc. Confidential.
Where Is My Property Listed?• 88 of the most
popular rental search sites
• Listing status for each site
• View links to listings• Available with basic
and Premium
2016 © AppFolio, Inc. Confidential.
Guest Cards & Applications
Automatic lead tracking and online application handling
2016 © AppFolio, Inc. Confidential.
The Millennial Renter
84%actively searchusing mobile.
75%use their mobiledevice to contact
a community.
40%of mobile users usevideo when making
a decision.
2016 © AppFolio, Inc. Confidential.
Susie Finds You• Google search for:
“2 bedroom apartment in downtown seattle”
• ShowMeTheRent.com• Fills out contact form
to inquire
2016 © AppFolio, Inc. Confidential.
You Receive a Guest Card in AppFolio
• Notified via email• Automatically
recorded in AppFolio• View details and
contact renter• Send emails and
text messages
2016 © AppFolio, Inc. Confidential.
Send Application On The Spot• Meet Susie for a showing• She loves the apartment
so you send her an application from your mobile app
• Susie fills out application on the spot!
2016 © AppFolio, Inc. Confidential.
The Power of AppFolio Marketing
450 KInternet Postings
6.9 MInternet Leads
259 KApplications Generated
2016 © AppFolio, Inc. Confidential.
Demo
2016 © AppFolio, Inc. Confidential.
Screening, Leases
& Move-InScreen instantly and send leases
online
2016 © AppFolio, Inc. Confidential.
Rental Applications Dashboard• Leasing > Rental
Applications
• Applications submitted online or manually entered
• Select the application to view details•Details:o Residential
historyo Employment
detailso Screening
informationo Etc…
2016 © AppFolio, Inc. Confidential.
Screening & App FeesScreen applicant if you are enabled for screening
Record application fee if not paid online
2016 © AppFolio, Inc. Confidential.
Convert Applicant to Tenant• Move Susie in from her
rental application!
• Information from application auto-completes first 3 steps!
• Enter lease details, then generate online lease
2016 © AppFolio, Inc. Confidential.
Move-In Flow
From applicationEnter lease detailsGenerate online lease
2016 © AppFolio, Inc. Confidential.
Create Lease Templates• Templates created
under Leasing > Leases
• Merge fields for:o Depositso Recurring charges o Tenant
informationo Property
informationo Lease dateso Etc…
2016 © AppFolio, Inc. Confidential.
Send Online LeaseTenant receives lease notification email & signs through Online Portal
Countersign lease electronically in your database
2016 © AppFolio, Inc. Confidential.
Susie is a Tenant! ● Application & Guest Card linked
to tenant page
● Signed lease attached in Lease Documents block
● Tenant can access completed lease in Tenant Online Portal
● Move-in charges immediately post to Tenant Ledger
2016 © AppFolio, Inc. Confidential.
Reports & Performance
Track and optimize your marketing performance
2016 © AppFolio, Inc. Confidential.
Reports for Tracking Guest Cards
Premium Leads Billing Detail
Prospect Source Tracking
Rental Applications
Screening Usage
2016 © AppFolio, Inc. Confidential.
Demo
2016 © AppFolio, Inc. Confidential.
Thanks!Questions?
Please submit a support request through the Help Center!