master ppt social
TRANSCRIPT
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Get Results from Social and SEO
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Connect with the DMA…
• The #tag for this event is: #dmasocialSEO
• LinkedIn: DMA: Direct Marketing Association (UK) Limited
• Twitter: @DMA_UK/ @DMANorth
• DMA Website: http://www.dma.org.uk
• Email: [email protected] or [email protected]
• Phone: 020 7291 3300 or 0161 918 6780
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Today’s agenda
• 17.00 – 17.30: Registration and Coffee• 17.30 – 17.35: Event Introduction
- Kelly Farrington, Managing Director, Media Wow
• 17.35 – 18.20: Social – Bloom Agency• - Alex Craven, CEO• - Peter Laflin, Head of Insight • 18.20 – 19.05: SEO – Latitude Digital Marketing• - James Lowery, Head of SEO• 19.05 – 19.15: Q&A and Close• 19.15 – 20.00: Networking
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Digital Discovery
Alex Craven - CEO@alexcraven
Peter Laflin - Head of Data Insight@systemspeter
#dmasocialSEO
DMA – Getting Results from Social
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Digital Discovery
Getting Results from Social
Big Data & CRM & DM
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Digital Discovery
There is A LOT of it!
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Digital Discovery
And it happens all the time, everywhere
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Digital Discovery
Image source http://profesorbaker.com/2011/08/27/your-digital-footprint-danger-or-opportunity/
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Digital Discovery
Single Customer View
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Digital Discovery
Next generation integrated social media tool
DataSift
Whisper
FacebookTwitter
Etc…
CallCredit
Bloom
Client X Client Y
Client Z
TSB
Universityof Reading
Department of Innovation & Skills
University ofCambridge University
of Oxford
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Digital Discovery
1. Identifying true influencers
2. Using your existing customers to find new customers
3. Trigger based communications
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Digital Discovery
1. Identifying true influencers
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Digital Discovery#DE2012
#DE2012
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Digital Discovery#DE2012
#DE2012
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Digital Discovery#DE2012
#DE2012
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Digital Discovery#DE2012
#DE2012: Top Tweeters
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Digital Discovery#DE2012
#DE2012: Top Tweeters
4 joint followers
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Digital Discovery#DE2012
#DE2012: Top Tweeters
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Digital Discovery#DE2012
#DE2012: Top Tweeters
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Digital Discovery#DE2012
#DE2012: Top Tweeters
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Digital Discovery#DE2012
#DE2012: Top Tweeters
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Digital Discovery#DE2012
#DE2012: Top Tweeters:
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Digital Discovery#DE2012
#DE2012: Top Tweeters:
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Digital Discovery#DE2012
#DE2012: Top Tweeters:
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Digital Discovery#DE2012
#DE2012: Top Tweeters:
Account Klout Influence
Nicolebeale 48 57
Cyberdoyle 56 52
Bnhorsburgh 41 36
ABLocalBargains 42 21
Nick_Appleyard 52 20
GraemeEarl 50 18
Amendor 55 12
Cpheth 43 12
Penval 47 12
Dotrural 43 12
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Digital Discovery
Eurovision 2012
DMA
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Digital DiscoveryDMA
Client Case Study
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Digital Discovery
Hampton Court Influencers
Garden conversationGarden Conversation
@AdamHenson@BillOddie
HRP_Palaces
DMA
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Digital Discovery
Our Insight• Normal SSE strategy: reach = 74,000• SSE strategy: reach = 115,000
• 55% improvement in reach
• This approach also has massive SEO benefits
DMA
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Digital Discovery
Blog Post on Landscape Juice with link back to AHI Hampton Page
Matt is a garden designer, key influencer and has agreed to guest blog for AHI
We gave Matt tickets to HCPFS
3, 560 Followers
Domain Authority: 41
80 Users of App
DMA
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Digital Discovery
Spam Networks
LonData VI
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Digital Discovery
2. Using your existing customers to find new customers
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Digital Discovery
What We Do
Advertising
Brand Design
WebBuild
Analysis
SocialSEO
Digital
Insight&Ideas
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Digital Discovery
3.Trigger based communications
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Digital Discovery
Single Customer View
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Digital Discovery
Opted in, trigger based communications
Trigger based communications
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Digital Discovery
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SEOOutdoor
MagazineTV
EmailDir
ect M
ailSocial Media
Affiliate MarketingOnline Display
Paid
Sea
rch
Radio
Classified
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forget silos
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listen to stories
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learn by asking
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modern talking
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brand differently
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what’s next
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thank you
James LoweryLatitude Digital Marketing@latitude_group
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Thank you…
Upon completion of the online evaluation forms presentations
will be available.
A final thank you to all of today’s speakers:
Alex Craven, Bloom Agency
Peter Laflin, Bloom Agency
James Lowery, Latitude Digital Marketing
Kelly Farrington, Media Wow
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Please return your badges to the registration desk we look forward to
seeing you again!