Master Marketing Part 4 - Implementation

TABLE OF CONTENTS Marketing Your Business

Print Marketing Business Cards

Business Card Templates Postcards

Real Estate Postcard Templates: Geographic Farming Try EDDM (Every Door Direct Mail) If You Are on a Budget

Self-Promotional Brochures Listing Presentation

Email Marketing Monthly Newsletter Drip Campaigns

Online Marketing Adding Yourself (Your Business) to Search Engines Online Real Estate Profiles

Realtor.com Zillow / Trulia Yelp YouTube

How to Create A YouTube Business Account Make the most of metadata

Facebook Starting Your Real Estate Facebook Profile Facebook Page Marketing Tips Facebook Ads

Instagram Instagram Do’s and Don’ts

Twitter LinkedIn Real Estate Websites Blogging Landing Pages Single Property Websites

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Marketing Your Business

Print Marketing

Business Cards A face to face talk at a potential client or at a corporate event is a unique chance to present yourself as a professional real estate agent. Handing out eye-catching business cards can create a killer first impression while increasing the chances of being remembered. These must-have tools can create a bond with your target audience on a more personal level, do your business cards do that? If you’re not quite sure, you should come up with a trendy, clever design that makes your brand memorable. Express your brand identity through memorable business cards. If you design your business cards strategically, you will be the first thing that pops into your customer’s minds when they need real estate services.

Business Card Templates http://www.zazzle.com/real+estate+businesscards https://www.dokshop.com/MainHome.asp Business Card Design Inspiration: http://fitsmallbusiness.com/real-estate-business-cards/ I would find a design you like and either order from the site or send to your designer for printing. You can send to Dale from ZuWerks and he will copy the design for $40, but for 1000 cards he would end up saving you a few dollars. Food for Thought…

● 88% Percent of business cards handed out that will be thrown out in less than a week ● Prospective clients hold on to a color card 10 times longer than a standard white card

Postcards Real estate postcards? These marketing tools have endured the test of time for reasons such as their costs-benefits, effectiveness and impact. Postcards for real estate is the perfect print material for a direct-marketing campaign. Custom postcards are as versatile as you

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want them to be; your direct-mail campaign can focus on communicating with existing buyers, generating referrals and repeat business or targeting first-time home buyers to increase listing opportunities.

● The Ultimate Guide to Real Estate Postcards

Real Estate Postcard Templates: PrimeAgent - Find Just Listed, Open House and Just Sold Postcards you can download and have printed. Go to Marketing >> EXECUTIVE REALTY® Listing Automation >> Select your listing. These are for listings, but they are also used for marketing your business. Breakthrough Broker (Free Account) - http://www.breakthroughbroker.com/free-real-estate-templates/real-estate-postcards

Geographic Farming ReboGateway - In ReboGateway you can search areas (For Free) by Number of Units, Average Sales Price, Turnover Rates (%), Non Owner Rates (%), Average Years Owned, Average Turnover Years, and Days On Market. You can upgrade to get a more advanced search. RPR - Geographic Farming Video helping you set up your geographic farm in RPR Orange Coast Title - On Steve Manzo’s OCT website, you can also search the map to find farming areas. You could use the polygon tool search Every Door Direct postal routes for the best routes to mail.

Try EDDM (Every Door Direct Mail) If You Are on a Budget EDDM is an incredible service offered by the USPS that lets you send a postcard to every single home along a particular mail route for a little less than 18 cents per postcard. That means to reach 500 homes in your farm area, you’ll pay a little less than $100. If you double your spend, you can reach 1,000 homes, which may cover your entire farm, for less than $200.

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This is a great option for agents who may not have a great list ready to go. Instead they can target specific neighborhoods they want to build their sphere in.

Self-Promotional Brochures Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.

Self-Promotional Brochure Templates: http://www.breakthroughbroker.com/free-real-estate-templates/realtor-marketing http://www.stocklayouts.com/Templates/Real-Estate/Real-Estate-Templates-Designs-Library.aspx https://graphicriver.net/search?utf8=%E2%9C%93&term=real+estate&as=1&type=c&category=print-templates&referrer=homepage

Listing Presentation We have pre-made listing presentations available for $5. Contact your office manager.. Other Templates: Breakthrough Broker: http://www.breakthroughbroker.com/free-real-estate-templates/listing-presentation PrimeAgent: https://www.primeagent.com/MarketingDocument/Index/96

Email Marketing Email Marketing all begins with your database of past, present and potential clients. Having all of your clients in a CRM is the key.. Find a CRM that works for you and USE IT!!

● Have and keep all the info on your database in your database. ● Make Notes ● Set Reminders

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Monthly Newsletter Emailing a monthly newsletter may be the most important email marketing you can do. Why? You will keep your past clients well aware that you are still in business and actively working. Most clients would work with their last real estate agent again, but forget who they were.. There are many email platforms out there, my favorite is MailChimp. It is easy to use and is FREE for up-to 2000 contacts. MailChimp will give you full analytics on your email campaign. When using a 3-party platform, there will be templates, but you will need to add all the info.. Some more robust CRM’s will allow you to build campaign template, but this will take time. There are services and local businesses that will create custom newsletters for you. Then there is PrimeAgent eNewsletter.. This maybe the best deal for your money if you are not looking for something custom.

● $9.99 per/mo. For up to 1000 contacts in your CRM ● $19.99 per/mo. For up to 5000 contacts in your CRM

Drip Campaigns Drip campaigns are another way to “drip” emails on your clients to keep you in their minds. Once again, depending on your CRM you can create different emails to automatically be sent to your clients based on a certain date or season. This can be tedious, but there are companies that will do this for you, like PrimeAgent and others.. PrimeAgent Campaigns Includes:

1. eNewsletter 2. Buyer Campaigns 3. Seller Campaigns 4. Birthday 5. Home Purchase Anniversary 6. Holidays 7. Custom Campaigns

● $9.99 per/mo. For up to 1000 contacts in your CRM ● $19.99 per/mo. For up to 5000 contacts in your CRM

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Online Marketing

Adding Yourself (Your Business) to Search Engines Get your Business verified by Google and Bing search engines.. This will make you appear as a business on the search engines, show your business on Google and Bing/Yahoo Maps and allow you to get Google Reviews. Go to Google Business, Bing Place (and Yahoo), Apple Maps

● https://www.google.com/business/ ● https://www.bingplaces.com/ ● https://mapsconnect.apple.com/

Create/Login to your Account

● Google - Requires Google Account to create a Brand Google+ Page ● Bing - Requires Microsoft Account ● Apple - Requires Apple ID

Add your Business - DO NOT SELECT REALTY EXECUTIVES You will be creating your own.. I would suggest using your FIRST NAME and LAST NAME with either REALTOR or REAL ESTATE AGENT. Use what people will be searching for when looking for real estate agents in the community. After creating your Business Profile you will need to wait for the verification letter to be mailed to the office address to confirm you do have a business at that location. Once verified, your business will display on the sidebar of search results (after a week or so) when you are searched and you will show up mapped in search results as Real Estate agents when people are searching for agents in the area. KEEP YOUR BUSINESS PROFILES CONSISTENT WITH YOUR OTHER ONLINE PROFILES

Online Real Estate Profiles I would begin by Googling yourself.. See what others will see when looking you up. Some of you will have pages of different profiles and websites associated with you, other will only have a few links, either way.. Make sure they are filled out with correct and updated information and are consistent when people look you up.

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There are millions of websites online, but not all are created equal.. And whether you like it or not, some you may not like, but you need a presence.. Create / Claim / Update The major 3 real estate website are sites that I would consider necessary to completely fill out and request REVIEWS!

Realtor.com

If you have not been to your profile in the past year, you may need to claim your profile. Past sales are automatically pulled into your profile over the past 24 months. You can get Recommendations from anyone who will give you one, but Reviews are only for past clients. ADD SERVICE AREAS!!!

Zillow / Trulia

Zillow and Trulia are separate websites owned by Zillow Group, Inc. One benefit is that your Zillow profile updates your Trulia profile, so you only need to update your Zillow profile to update both.

● Complete your profile and keep it consistent with your others ● Make sure all your past sales are added. You can manually add the past sales or export

all your past sales and email Zillow a spreadsheet and they will add them for you. ● Fill out ALL areas you want to work in Areas Served, your agent profile will only be listed

in search results for buyers/seller looking in that service area. ● REVIEWS, REVIEWS, REVIEWS!!! Reviews will help you rank higher in search results

and people read, trust and want reviews.

Yelp

The new Yellow Page or phonebook.. Are you on there to be found when buyer/sellers are looking for real estate agents? https://biz.yelp.com/ Enter Your Name and Office Address to see if you have an account to claim.

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If no account is found, click ‘Add your business to Yelp’

Add Your Business Info

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Submit to Yelp

Go to your email and confirm your address. You will be notified with instructions on claiming the business page.

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Now you can ask for Yelp reviews and increase your chances of being found on Yelp as real estate agent around Santa Clarita.

Your Yelp Business Account Can Now Be Unlocked You will receive an email to Claim my Business - Follow the link to Claim

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YouTube Are you using YouTube to market your real estate business and spread the word about your listings? If not, you should be. Not only does posting videos to YouTube lead to better search ranking in Google, but it provides you with a platform to share your expertise and personality, and build your personal brand.

As the use of YouTube for businesses continues to grow, it’s essential for brands to establish a presence on the site. While networks with short clips are on the rise, the opportunity to create and share longer videos is still a vital part of developing your company’s voice. But before you can do any of this, you need to create a YouTube account for your company.

Let’s go over how to get started with creating a YouTube account, help you start formatting your channel page, and give you a brief overview of using the YouTube Creator Studio.

How to Create A YouTube Business Account

All YouTube accounts need to be directly tied to a Google+ account. There are two main ways to tie your brand to a YouTube account.

1. If you already manage a brand Google+ Page, you can use that to create a YouTube account for that brand.

2. Otherwise, you can create a YouTube account for a brand that will automatically create a Google+ Page for that brand.

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Creating an Account With a Current Google+ Page

This is the most efficient way to create a YouTube account for your brand. If you don’t have a Google+ page for your business, you can learn how to make sure you learn how to create one. Once you’re logged into that Google+ page, follow these steps:

1. Make sure that you’re logged into the Google+ account you want to attach to a YouTube page and go to YouTube.

2. Point your mouse to the top right corner where your page’s thumbnail is and click the dropdown.

3. When you click the page you want to make a channel for, you’ll see this page:

4. YouTube will take you through a quick tutorial, then you’re ready to start posting content!

Creating a Google+ Page Through YouTube

Though it’s less efficient, you can use a personal YouTube account to create a YouTube account for your brand. This will then create a brand new Google+ page for that account. This assumes that you already have a personal Google account. If you don’t, you can create one.

1. Navigate your way to YouTube and click on your image thumbnail in the top right corner. 2. Click on the gear icon next to the button that reads “Creator Studio.”

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3. This page gives you the ability to “See all my channels or create a new channel.” 4. Choose to create a new channel and you’ll see a page that looks like this.

5. You’ll now need to name your company and choose the category that fits best. 6. YouTube will now give you a tutorial on using the service. This has now created a

Google+ page for this account. You can find it by clicking through the image in the top right corner.

2. Your YouTube Channel Page

This is a look at your new YouTube Channel Page.

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The first two tabs that we recommend fill out with information are the “Home” and “About” tabs.

Home Tab

Your profile photo will default to the one you’re using on the your Google+ account, so if you ever need to change it you’ll need to do it there. Also, remember that YouTube now has cover photos in its One Channel layout. To upload your photo, click the “Add channel art” button in the middle of the cover photo area. Alternatively, mouse-over the photo space to reveal an edit button in the upper right corner to open a drop-down menu. Select “Edit channel art” and then either drag or upload the image you want. The recommended file size is 2,560 x 1,440 pixels, but keep in mind that not all of that file will appear on your profile.

About Tab

After getting the visuals in place, click the “About” tab on your channel’s home page. Three buttons will appear in this section to guide the further development of your YouTube account.

1. Channel description: In this text box, enter a punchy description of your brand or the type of content that you plan on sending out.

2. Links: This section helps you connect YouTube to your other online profiles. You can select whether to display links overlaid on the cover photo and how many links will appear there. It also lets you decide whether or not to show how many views your channel has, and when you created the account.

3. Add Channels: Use this area to highlight your partners, your different departments, or your individual employees. If you don’t know of any other YouTube channels you want to feature, you can leave this section blank and update it after you’ve gotten acquainted with the platform.

3. YouTube Creator Studio

After formatting your channel, you should move over to the “Creator Studio” to create content and manage your page. Here are all of the different tabs on that dash.

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Dashboard

The customizable YouTube dashboard is the place to go to quickly scan what’s going on with your page. There are 5 different widgets that you can add, remove or rearrange to help you quickly get a high level view of your page.

Video Manager

The video manager is the place to go to manage all of your content. There are also a few unique features that can be found on this page.

1. The ability to live-stream a life event 2. A place to go to create video playlists 3. A tab to access your search history 4. A tab that shows you all of the videos you’ve liked

As you upload more and more videos, be sure to take advantage of the ability to create playlists. Navigate to the Video Manager, which is in the same drop-down menu as the Dashboard. In the Video Manager, mark the uploads you want to include and then click on the “Playlists” button. In this menu, you can opt to create a new playlist or add on to an existing one.

Community

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YouTube is just like any other online community that you need to maintain and manage. As your presence continues to build, it’s important to continue to engage with your audiences and build relationships. It’s also important to find any people who may be vocally dissatisfied with your brand, and handle that as you would on any other social network.

Channel

There are a ton of features in the channel section that help you personalize your page. One important feature of this portion is to decide whether or not you want to monetize your site. If you put out a lot of high quality content that you think will get a lot of views, this could be something for your brand to look into in order to start generating revenue.

Analytics

YouTube has a robust analytics suite. Just like with most aspects of marketing your business, using this data can help decide what kind of content that you want to produce. Here are some of the things key things you can look at:

● Audience Demographics ● Playback Locations ● Traffic Sources ● Devices Watched From ● Audience Retention

Create

Now that you have this all down, it’s time to start creating some content. The first clip you’ll want to upload to the network is a trailer for your channel. Depending on your industry or the specific focus of your channel, this trailer could take many different forms. If it’s your main brand account, then the trailer can be a general look at what your company, product, or services are all about. If you’ve created a dedicated account for a special promotion or a unique purpose, then it might be a more specific or unusual video to convey the details of the program.

We’ve put together a list of five tips for real estate agents looking to get the most out of YouTube.

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Make the most of metadata

Video is great for search optimization, but it’s important to remember that video isn’t indexed on its own – it’s indexed based on the metadata (aka title, description, and tags) that you provide along with it. Make sure to fill out all of these fields when uploading your video to YouTube.

Title optimization When crafting your title, come up with something that not only accurately expresses what your video is about, but also includes keywords and phrases that viewers will likely search for in order to find your content. Here are some tips:

● Use Property Address ● Include keywords near the beginning of your title for better search indexing. ● Keep your title concise; a title that’s too long might get cut off in the results. ● If your video isn’t getting much traction, try updating your title.

Description optimization The description field is invaluable when it comes to helping your content get discovered. Let potential viewers know what your content is about, add links back to your website or related content, and include relevant keywords related to your video.

● Remember that only about the first 125 characters of your description (including spaces) will appear in search results, so it’s important to make these initial words count!

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● Include clearly marked links back to your website or resources where viewers can find

more information. ● In YouTube’s optimization playbook, they recommend creating “a recurring channel

boilerplate that includes relevant search-driven keywords” to include in all video descriptions to let viewers know about your channel.

Tag optimization Tags will also help YouTube index your video in search. Make sure to only include tags that are relevant to your video or industry.

● Try updating tags as new trends emerge. ● Include common misspellings.

Thumbnail optimization Thumbnails don’t exactly fall under metadata, but they’re also good for search optimization. When someone searches for your video, they’ll see the title, the beginning of your description, and a thumbnail image.

● Thumbnails must be at least 640×360 pixels. ● Choose an image that’s visually compelling. ● Make sure your thumbnail accurately represents your content.

Diversify your content

Don’t just upload virtual tour videos to your YouTube channel. Branch out and create other types of content as well. General videos about the real estate industry will help you position yourself as an expert, and help potential buyers and sellers find you. Behind-the-scenes and “About Me” videos will allow potential clients to get to know you and see why you’d be so great to work with.

Facebook

Starting Your Real Estate Facebook Profile

1) Log in to your personal Facebook account. Since one-sixth of the human race is an active monthly user of Facebook, we’ll assume you have a personal account. (If not, you can create one quickly on the homepage.) 2) Go to “Create a Page.” After you’ve logged in, go to the scroll-down menu located at the top-right corner of your profile and select “Create a Page.” That will take you to the page below:

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If you have a physical office that gets lots of walk-in traffic, you can choose “Local Business or Place,” but for the vast majority of agents, selecting “Company, Organization, or Institution” is the way to go.

3) Select your business category. None of the categories listed at this stage directly pertain to real estate agents, but the closest one you can choose is “small business.”

4) Upload your profile picture. Upload a professional-looking headshot of yourself to use as your profile photo. If you want to take it to the next level, you could even use a logo, but if you want followers and page visitors to trust your brand, it’s best to use your headshot in this space.

5) Fill in your company information. Click “Update Info” and add in all of your pertinent business details. After that, fill in the remaining information about yourself and your company in the “About” page. Facebook users want to know they can trust the content you will be posting. If they don’t know anything about your real estate business, including where you’re located, your credentials, and other business info, chances are they won’t want to visit your page regularly.

6) Add in a cover photo. Add in a header image that abides by the dimensions laid out by Facebook so it fits your profile perfectly. It’s a good idea to switch these out regularly, perhaps featuring your logo over photos

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of the listings you represent, including ones you’ve sold, or even your local area, like the Nashville and Beyond real estate team did with its cover photo:

This can give page visitors — meaning prospective buyers — insight into your sales history and show you’re an active agent. 7) Start sharing updates! Now you’re good to go. Start promoting your Facebook page on your real estate website (consider adding a follow button on your site to make it easy for visitors to find and follow you) and begin sharing updates with your audience — everything from new listings to blog posts to Instagram photos of interesting neighborhoods. Here’s an example of one of our Facebook updates (note the use of related hashtags to the post in question):

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Important: When you log into Facebook to post updates, be sure to check whether you are posting under your personal profile or your new business profile. You don’t want post selfies from your birthday barbecue to all of your prospective customers.

“Social media replaces nothing — but complements everything.”

— NEAL SCHAFFER

Going back and forth between your personal and business profiles is simple. Go to the top-right corner of either page and click the dropdown menu. Here, you’ll see the page you’re currently not using with the phrase “Use Facebook as.” Click the page and you’ll transfer to it.

Optimizing Your Real Estate Facebook Profile Setting up your real estate Facebook profile is one thing — optimizing it is another. There are countless ways you can take advantage of the social network to help you with real estate lead generation. Here’s a few of the most important things to do:

1) Take advantage of Graph Search by finding out more about your audience. This is a relatively new feature from Facebook that makes it much simpler for users to find out more about their friends’ hobbies, interests, travel history, and other personal information. It’s essentially a way to discover more about the people in your network.

Use this tool to find out more about your audience. For instance, if you want to see which of your followers lives in your market, type “People who live in [market name here]” into the search bar at the top of the page, and Facebook will provide a list of residents there.

Other ways you can use Graph Search include:

● Listing your business so users can find your location in Graph Search ● Identifying fans’ hobbies, interests, and liked pages ● Finding other brands and professionals to connect with ● Locating past clients to see what they’re up to

2) Publish links to your blog posts and other content with appealing images. This should be done on a daily basis, which requires you to keep up with your real estate blogging. When posting on Facebook, don’t just post links to your blog posts and insert the headline. Tease users by asking questions or offering interesting statements that will make them want to check out your content.

Also, there are certain times that work best for Facebook posting, but play around with specific times during your first couple of months to determine which periods are ideal to publish content and updates. Also, be sure to add in appropriate hashtags (yes, hashtags) for each of your updates.

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3) “Boost” your posts to reach your targeted audience. An interesting development in recent years on Facebook is the ability to now “boost” your posts. This allows brands to target who their audiences are and narrow down who can see the updates you publish.

You can roughly segment who to boost your status updates to by who likes your page, age, gender, and location, meaning you can target those in and around your community who are likely to be your core audience. For instance, those aged 24-45 in your city and their friends. It’s not the most ideal targeting method, but one that could still garner you new followers.

The cost to start boosting content is $5 and goes higher based on how big of a reach you want for your content. Play around with the different price tiers that offer you different reaches. That way, you can eventually decide which one works best for your real estate marketing.

3) Advertise on the social network. Paid ads on Facebook offer another real estate marketing opportunity for agents. Creating text or display ads on the site can bolster your brand awareness and get more Facebook users to find their way to your real estate website. Much of agents’ referral traffic comes from Facebook, so adding this marketing layer to the site can help you entice more users to check out the listings on your site. 4) Share images and videos of your business, including listings.

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Be sure to tag customers in photos so they can share your post with others on their News Feeds, thus maximizing your Facebook profile’s exposure. And you can kill two birds with one stone — ever since Facebook bought Instagram, it’s become a cinch to post Instagram photos and videos to Faceboook. 5) Build your audience to maximize your presence further. Though you likely will tell your family, friends, colleagues, and peers about your Facebook presence, you can better ensure they follow and like your page by using the “Build Audience” feature. This allows you to import contacts from your email and promote your Facebook profile with ease.

You’ll also want to identify those not already in your personal network and reach out and let them know about your new page, including local real estate groups and organizations and other real estate pros in your area. And when fans and followers like your content or engage with it, reach out to them and start a conversation. These connections are the lifeline for your page’s success.

6) Use Page Insights to ensure your page gets the traction you want. One of the best features of Facebook for Business is the Insights tool, which allows you to (of course) get all of the important insights about your Facebook profile’s performance. With Insights, you can determine the demographics of your page followers and those who’ve liked your page, where your followers live, what updates they specifically liked, and much more that can help inform what to post on your profile.

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Facebook Page Marketing Tips

Once you’ve set up your page, follow these tips to keep it fresh.

1. Update Your Cover Photo Frequently. Use the cover photo to highlight the homes you have for sale. You can change images quite often so use this space to your advantage. Follow Facebook’s policies when doing so.

2. Create Helpful Tabs. Add a tab to your Facebook page that highlights featured listings, such as this one from Huntington Beach Homes & Happenings.

Featured Listings tab on a Realtor’s Facebook page.

3. Remember the 80/20 Rule. 80 percent of your content should be customer-focused, and 20 percent should center on you and your business. Using this formula will encourage more engagement and interaction.

4. Respond to Comments. Reply to comments posted on your page, good or bad, and do so promptly. This signals current and potential clients that you are paying attention.

5. Use Photos and Video. Whenever possible, use images or videos in your posts. According to data from Wishpond, an online marketing company, posts with photos tend to get 120 percent

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more engagement than those without them. Posts with photo albums receive 180 percent more engagement.

There has also been an increase in interaction with videos. One study even stated that video posts are beginning to trump image posts in terms of engagement.

As an example, Cindy Hagley, a Realtor with The Hagley Group, presents 60-second real estate market updates on her Facebook page.

The Hagley Group uses video posts on its page.

6. Focus on Local Interests. People want to know what is happening within their local community, a fact that is especially true for those moving to a new area with which they may be unfamiliar.

Post about local charity events, school-related activities, or highlight a popular local business. In general, post about anything you feel the community would find interesting.

Here are three examples.

Huntington Beach Homes & Happenings posted about a local attempt to break a world record for the most people riding a surfboard at once.

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Post about a local community event.

The company also showed support for a local elementary school fundraiser.

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Post about a local elementary school fundraiser.

Susan Fox, a Realtor with Hawaii Life Real Estate Brokers, posted about low gas prices she found in the area.

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Local interest post about low gas prices.

7. Share Interesting and Informative Facts. These can stimulate likes and comments.

Inman, a source for real estate industry news, used this colorful image coupled with an interesting fact on its Facebook page.

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Inman shared this interesting fact on its page.

8. Offer Helpful Advice. Tips about how someone could stage her home for sale or decorate her new home are good ways to gain likes and comments.

Home Star Staging posted this tidbit about how to place furniture around a fireplace.

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Home staging advice Facebook post.

9. Use Humor. It never hurts to sprinkle in a little humor when appropriate.

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Consider the following photo, posted at Hooked On Houses, from an MLS listing where a homeowner took the phrase “Help your buyers visualize living in your home” quite literally.

Use humor, when appropriate.

10. Post Images of You, Your Team, and Happy Clients. Posting photos of you and your team participating in community functions or at office parties helps to put a personal face on your business. Potential buyers want to know that they are dealing with real people, not just faceless corporations.

Also, posting photos of happy customers standing next to their newly purchased home can benefit you, in two ways: It demonstrates that you are successful in helping people buy a home. It also shows that others trust and use your company.

Hunter Real Estate posted this photo of a happy family after their purchase.

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Share photos of happy clients.

11. Post Photos of Fancy, Unique, and Eye-catching Homes. These can also arouse interest and foster likes and comments.

On his page, Mark Murvai, a realty specialist, posted pictures of this stunning home surrounded by gorgeous scenery.

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Post photos of eye-catching homes.

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12. Rely on Facebook Page Data. Facebook Insights, an analytics component tied to Facebook pages, provides valuable data about followers — such as their age, gender, and location — that can help you better understand your target market’s demographics.

Facebook Insights show audience data.

Tips to Grow Your Follower Base

Lastly, here are some ways to use your page to grow your follower base.

13. Gather Leads. Have visitors sign in when you host an open house, and then send them a request to like your business page shortly after their visit. Doing this can help you gain new followers because they are more likely to remember you now rather than a week down the road.

14. Run a Contest or Sweepstakes. Companies like Wishpond, Antavo and Offerpop help Realtors set up contests and sweepstakes, to generate leads.

15. Use Your Personal Profile. While the best place to market your services is on your Facebook business page, it is helpful to mix in some real estate-related posts each week on your personal profile. It reminds your friends that you have the business page and gives them an opportunity to like it if they have not already done so.

Facebook Ads How To Create Facebook Ads - A Beginners Guide: https://placester.com/real-estate-marketing-academy/how-create-facebook-real-estate-ads/ Advanced Facebook Ads for Realtors: http://www.realestatemarketingdude.com/facebook-ads-for-realtors/ Facebook Ads for Realtors - Step-by-Step Guide: https://www.easyagentpro.com/blog/facebook-ads-for-realtors/

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Instagram Getting Started on Instagram Are you ready to set up your Instagram account and use it to build connections through the power of pictures? Instagram requires users to set up an account by downloading the mobile app on a phone or tablet – posts cannot be made from a desktop. Instagram can be accessed and viewed from a computer, but posts need to be made from a mobile device or tablet unless users use a service such as Bluestacks. Once an account is created, users can customize their profile by adding a name, a profile photo, a short bio and a link to their Website. You can set your account to either public or private. Public means anyone on Instagram can see your posts, and it reaches a broader audience. Private will allow only the people you’ve approved to see your posts. Profile Tips Use a headshot or personal photo so you are easily identifiable Your bio can only be 150 characters, so utilize catchy bullet points to make a statement Link your business Website address to your profile Getting Familiar with Instagram Photo and video sharing on Instagram is done by accessing the photo library on your phone or tablet, or by using the Instagram camera function in the app. When you open the app, you are automatically taken to the feed screen.

The Instagram Feed Screen Photo Editing Tool Screen

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Click the magnifying glass icon to search for photos, videos, people to connect with, and relevant hashtags and locations/places that are trending.

To upload an image to Instagram, click the blue icon. You will then be prompted to select a photo or video from your camera library or take a photo or video using the app. If you select a photo, you will then see the editing tools screen after you upload or take the picture. Instagram offers free photo editing tools. To learn more about photo editing tools, read these photo tips and tricks.

Click the heart conversation icon to see your feed activity as well as recent posts by other users you are following. To interact with other users, double tap on any post to “like” it or add a comment at the bottom.

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To get to your profile page where you can review content and make profile edits, click the person icon. #Awesome Hashtags Instagram offers the use of hashtags to reach a wider audience and to attract followers to your account. It also offers mapping and tagging to make your message location specific and capitalize on popular hashtags. If your posts are set to public (and they should be for business pages), you can add hashtags. Read this article to learn more about using hashtags on Instagram photos and videos. Tips for Engaging and Attracting Followers

1. Now that your account is created and you have started posting, here are tips on making the most of your time on Instagram.

2. Comment and like others’ photos and videos. The more you engage with others, the more they will engage with you.

3. Map out a strategy to post a certain amount of photos or videos each week and be consistent.

4. Utilize relevant hashtags and tags to open up a wider audience for your content. 5. Post photos of the unique amenities of a listing such as architectural details, kitchens

and master baths get more engagement with the photo. 6. Tell a story using photos and videos, with a focus on clients and the unique attributes of

a listing. 7. Be patient; building a social media gathering takes time.

Many consumers and clients are visually driven and active on social media sites. Instagram is a powerful tool that visually displays your real estate business and offers another platform to build your brand. If you are using Instagram in your business, share your tips in the comments section below.

Instagram Do’s and Don’ts DO

● Post original photos. The objective is to display and promote listings you actually have. Instagram is a “gallery” of who you are, so keep your photos and videos original, and thus, genuine.

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● Plan your videos: Videos can only be 3 - 15 seconds in length on Instagram. Make the

best use of that short time by knowing exactly what you want to say. A brief script may help you stay on track and cover everything you want to in each listing video.

● Keep it business/personal. Instagram is less conversational than Facebook. A way to make your Instagram account more appealing is to show your personal side every once in a while. Photos like company outings, lunch with a client or other day-to-day events are effective ways to keep it professional, and personal.

DON’T

● Don’t request followers or likes for your account. The point of social media is to create and build brand awareness – for free. Nobody wants to feel solicited or sold to, so don’t ask people (whether you know them or not) to follow you. Keep in mind that typically an Instagram audience is a slower build than Facebook and Twitter. An account that is on target, welcoming and consistent will attract, and keep, followers.

● Don’t mix your message. Too many personal, private photos on Instagram can mislead your audience. If you are active on social media, consider creating two accounts: one that is for business and one that is personal.

● Don’t ignore your audience. While Instagram isn’t as communication based as Facebook, followers do reply to posts. Be sure to tend to your posts and reply to comments as necessary. Nothing tells your audience you aren’t present and responsive as ignoring a question or comment.

● Don’t leave out hashtags. Hashtags are used to identify messages on a specific topic. They are a good way to attract new followers and have your photos seen by more people. Add hashtags to your posts that identify locations and top features to your listings. Instagram allows users to browse photos with the help of a map, so be sure to tag the location of your photos. This is a perfect way to connect with people in your geographic area who may be looking for homes.

Twitter Twitter is not the best platform for real estate.. Twitter users post 10-20-30 times per day and unless you are constantly posting new material, your post will be lost in the feed. If you want a Twitter presence, you can still post, so when people look you up they can find your profile. I would use a service like Buffer to post to all your profiles from one place or link your Facebook Page to your Twitter profile by going to facebook.com/twitter.

LinkedIn ● How To Use LinkedIn for Real Estate: The Ultimate Guide for Realtors

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Real Estate Websites G.L.A.M.R. – 5 Goals of a Real Estate Agent Website G – Generate – Your Real Estate Website should generate leads. L – Legitimize – Your Real Estate Website should legitimize you as a professional. A – Authoritize – You should be seen as an authority in your industry or niche. M – Multiply – Your web presence should grow with your website. R – Residence – Your Real Estate Website should be the home or hub of your internet marketing efforts. Just Do It! Stop punishing yourself for having a bad site but stop ignoring it too. Decide that you are going to create a website that mirrors what you want your business to look like to clients and prospects. What’s Your Goal? Once you commit to creating a new website think about the goal of your site. Do you want to get leads from it? Do you want it to be a resource for those in the community? Do you want to educate people? Your website should work for you and not just be a pretty tool in your arsenal. Once you know the purpose of your website you can then start laying out the content and thinking about the all important about and home pages.

Tip: Check out a mind mapping tool like MindMeister to help you plan out your website. This will help you focus on your website goals when you get overwhelmed.

Get Rid of Pages Take a look at all the pages you have on your website now. Are they all necessary or can you get rid of some of them? Less is more when it comes to websites. People don’t have time to look at everything and they won’t so keep only the important pages and get rid of what isn’t necessary.

Tip: A good way to find out what pages people are looking at on your site is to install Google Analytics and look at the popular pages.

Update Content Once you have decided which pages you are going to keep on your website it is time to start changing up the content. I suggest starting with the hardest page to write and work towards the easiest. Usually the about page is the hardest to write. Who wants to talk about themselves and then it is even harder to write about how great of an agent you are. I recommend that you write the about page in first person and act as though you are having a conversation with your

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readers. The about page is the most important page on your website so take the time to make it look good! After the about page work on the homepage, then follow it with the next easiest page until all the pages are done. Look at other agents’ websites to figure out what you like about their content to give you an idea of what to write about. If you are struggling to write look at elance to find a professional copywriter to help you. Tip: When writing the about page create interview questions for yourself. This will help you generate content for your about page. New Testimonials Look at your testimonial page, have you updated it in the last 6 months or has it been longer? Take the time to add new testimonials from your clients and freshen up this content. Google loves new content plus the more testimonials you have, the better you look!

Tip: Create a spreadsheet with all your testimonials. Make a note in your calendar to update your testimonial page once a month. Then you aren’t randomly doing it and wondering if you are missing any testimonials.

Add Resource Page or Blog The more fresh, updated content you have on your website the more your prospects and clients will visit your site. Plus like I mentioned in point nine, Google rewards new content with higher search engine rankings. Create a resource page to give your clients a reason to check out your site often.

A resource page can include the following ideas:

● Events in your community ● Favorite books ● Homeowner tips ● Useful or fun apps

Tip: The resource page is something you can always update. This will draw people back to your website which is great for generating leads! Fix Contact Info Finally make sure your contact info is correct and all the email forms on your website are working. You have to make sure these are working so you aren’t missing out on any leads! Also take a look at where your phone number is on your website. Is it easy to find or is it buried at the bottom of your website or only on the contact us page? The best place for you to put your phone

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number is in the top right corner of your website. A simple call to action like “Call Today: 555-123-4567” will get the attention of prospects and clients who are visiting your website. Tip: Clients are more likely to remember your website URL and throw your business card away. They will use your website to reach out to you again and to refer you to their friends and family. Make sure your site is not only up-to-date but that you display your phone number throughout your site . Bonus Tip: Wordpress I am a huge, huge fan of WordPress. I build all my clients’ websites on WordPress. If you are tired of your plug and play templated website that you have used for years, I recommend you check out WordPress. There are a lot of customizable real estate themes for WordPress and most of them are mobile friendly. This is the easiest way to make a full upgrade to your website without having to spend a lot of money. My favorite website for WordPress themes is ThemeForest.com. Your website is your calling card on the internet and you want it to look as good as you present yourself in your business. It is overwhelming to make changes to your website so I suggest starting small with a list of what you would like to change. Then every week peck away at this list until you are happy with the changes. Taking it one step at a time will make it easier and before you know it you will have a beautiful website that you are proud to show off! IDX for Wordpress Websites IDXBroker iHomeFinder Diverse Solutions Showcase IDX Real Scout Real Estate Website Providers Placester Easy Agent Pro Agent Evolution Boom Town HomeSpotter Top Producer See More via RETechnology (Free Member Benefit) Login through MLS https://retechnology.com/agent/categories/products/website

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Blogging 300 Real Estate Blog and Video Topics Each blog post is out there on the Internet working for 24 hours a day, seven days a week. Even though my business blog is mostly about real estate, the target audience is consumers — not real estate agents or the real estate industry in general. The goal is to attract readers who are looking for someone just like you to help them buy or sell real estate in a specific geographic area — and yes, there are consumers looking for someone exactly like you. Your target audience is finite and smallish. The whole point of having the blog is to demonstrate to prospective clients that you are knowledgeable, and to build trust — which isn’t easy over the Internet. Blogs can bring a steady stream of serious buyers and sellers, not a tsunami of leads with email addresses like mickeymouse@mouse.com. When the market is active, blogs get a lot of traffic — not because some blogs are better, but because there are more people searching on real estate-related topics. When the market is slow, you get less traffic. Most real estate blogs fail because the owners don’t put fresh, relevant content on the sites on a regular basis. Then they give up too quickly when they don’t get instant results. It is much like old-school farming, which only works with prolonged effort and consistency. Real estate agents read about that one blogger who got a lot of business right away and who became rich and famous. That can happen, but it’s fairly rare. Maybe it’s never happened, or only happened once. A steady income derived from a steady stream of contacts because of a steady stream of posts is more realistic. There is no shortcut or magic system for getting results from a blog. It’s hard work and there are no guarantees. In fact, don’t even consider blogging if you don’t think you will love it enough to keep at it.

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It’s not hard to create a blog that really stands out and that gives visitors a sense of place. That’s because third-party websites and brokerage websites make everything look the same. Blog Content: http://www.breakthroughbroker.com/resource-real-estate/real-estate-blogging SEO The insider’s guide to local SEO for real estate professionals

Landing Pages Real estate landing pages are one of the most important parts of your business -- or, at least, they should be…

● https://instapage.com/blog/what-not-to-do-with-your-real-estate-landing-pages ● https://www.easyagentpro.com/blog/real-estate-landing-page-templates/ ● http://www.templatemonster.com/category/real-estate-landing-page-templates/#gref ● https://www.leadpages.net/blog/marketplace-5-real-estate-templates-for-building-high-co

nverting-landing-pages/

Single Property Websites ● http://www.singlepropertysites.com/ ● http://www.listingsunlimited.com/ ● http://agentmarketing.com/features/single-property-websites ● https://www.homefinder.com/single-property-website/ ● http://mysinglepropertywebsites.com/

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Sources: YouTube Tips: https://animoto.com/blog/business/youtube-tips-real-estate/ Yelp: http://biz.yelp.com YouTube: http://sproutsocial.com/insights/how-to-create-youtube-account/ Facebook: https://placester.com/real-estate-marketing-academy/setup-facebook-business-page/ Facebook Tips: http://www.practicalecommerce.com/articles/116966-15-facebook-marketing-tips-for-realtors How To Create Facebook Ads - A Beginners Guide: https://placester.com/real-estate-marketing-academy/how-create-facebook-real-estate-ads/ Advanced Facebook Ads for Realtors: http://www.realestatemarketingdude.com/facebook-ads-for-realtors/ Facebook Ads for Realtors - Step-by-Step Guide: https://www.easyagentpro.com/blog/facebook-ads-for-realtors/ Linkedin: http://blog.resaas.com/articles/2016/how-to-use-linkedin-for-real-estate-the-ultimate-guide-for-realtors Instagram: https://placester.com/real-estate-marketing-academy/real-estate-social-media-instagram/ Real Estate Websites: https://retechnology.com/agent/categories/products/website Real Estate Wordpress Themes: https://themeforest.net/search?utf8=%E2%9C%93&term=real+estate&as=1&type=c&category=wordpress&referrer=homepage

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SEO: http://www.inman.com/2016/02/03/the-insiders-guide-to-local-seo-for-real-estate-professionals/

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