Master inWine Marketing

and ManagementMADRID - BORDEAUX

DOUBLE EUROPEAN UNIVERSITY DEGREE

Camilo José Cela University. . . . . . . . . . . . . . . . . . . . . . . . . . . . .UCJC education is guaranteed by the Education Institution SEK –San Estanislao de Kostka– founded in1892. SEK is a secular institution of a long tradition with more than a hundred years of teachingexperience, six centres in Spain, two in Europe and more than 50,000 alumni.

The course designed at UCJC is focused on student learning, a new model where students are no longer recipients of

knowledge but the main protagonists of their learning process.

The campus is open to students who believe conventional knowledge is not enough and wish a more academic and human

training that guarantees a future as members of a society where they have to be main figures and contribute to its

development and its improvement.

The UCJC campus was designed for a limited number of students. It covers an area of 100,000 m2 (green zone and

buildings) and it offers modern facilities, multimedia classrooms, student residences, an assembly hall, a library, workshops,

a cafeteria, a restaurant, a student shop, a teacher’s area and sports facilities.

QUALITY, OUR TEACHING MODEL

UCJC assumes the challenge of innovation and redefines the outlines of university education. This model goes beyond

traditional schemes and builds a new educational paradigm focused on students and their learning instead of teachers and

their teaching.

FOUR BASIC AIMS

3 Keeping the group size limited to 40

students to ensure academic accuracy and

individual attention.

3 The success of our project is also based

on our faculty. Skilled lecturers and

researchers help us develop our university

model where learning turns out to be a

shared adventure.

3 The use of new technologies. State of

the art PCs, access to Internet resources and

the university online platform are available

to students.

3 Curricula at UCJC are designed to

provide a practical approach. Internships

are a compulsory component of the

programmes.

2

At UCJC students find an original and innovative

education system.

The basics of the method are the following:

3The purpose of learning is acquiring knowledge,

attitudes and value and, thus, developing intelligence.

3Learning tasks have to be real and authentic and not

just assessment instruments.

3Effective methods in university teaching are those

adapted to students, course contents and pedagogical

strategies, that is, diversified methods.

3The role of teacher is not just transferring knowledge,

but act as an instrument for student learning. Teachers

play different roles throughout the sequence of

learning.

3The role of students is taking part in their learning

process in an active and responsible way and assuming

management functions progressively.

3The assessment of learning concerns not only content

assessment but also the assessment of learning

processes, using various scenarios and contexts.

3Teacher-student interaction works better in a true

learning community.

3At UCJC quality strategies and culture of quality are

essential and they make results improve.

The model offers UCJC students an education based on:

DIVERSIFICATION, different teaching material is used

strategically according to previous established criteria.

TUTORIALS, students are offered appropriate support

throughout the courses by a tutor.

PRACTICE, students get in touch with professional,

economic and business reality from the first moment.

HUMANISM, so that students know and develop cultural

values to understand the world and change it.

QUALITY, so that students fully develop their skills and

abilities according to current thinking that suggests the

importance of learning processes.

CULTURE OF QUALITY

At UCJC quality culture is the way to

achieve a standard of excellence and an

issue of our time.

Our quality management system comprises:

description of the processes in all the areas

of teaching, research and service activity,

an accurate model for measurement,

analysis and improvement (indicators of

perception, processes and results),

development of training routes that

promote competencies and quality tools

for professionals working in university

environments.

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EAE Business School. . . . . . . . . . . . . . . . . . . . . . . . . . . . .EAE Business School, founded in 1958, is one of the most prestigious business schools in Europe. TheSchool offers a variety of business-oriented courses, acknowledged with a range of awards, includingMBA programmes, Masters in Specialised Management Areas, Management Programmes, LifelongTraining Programmes and Specialisation programmes.

EXCELLENCE IN EXECUTIVE TRAINING

An education that combines academic excellence with in-depth business knowledge is guaranteed thanks to the faculty that

comprises professors, lecturers, top executives, consultants and experts from different areas.

The curriculum is carried out under the guidance of a group of prestigious experts from various areas who evaluate, monitor

and adapt the course programmes. It is our aim to provide a high quality education, applying the latest innovations and

techniques in each of our areas of specialised education.

ISO 9001 INTERNATIONAL QUALITY CERTIFICATION

The constant concerns of our faculty and staff to continuously

improve, achieve student satisfaction and offer a business-oriented

education have led EAE to obtain the ISO CERTIFICATION that

acknowledges the quality offered in all the areas covered by EAE

programmes.

Thanks to the efforts of our faculty and staff to offer enhanced

services, EAE became the first Spanish Business School to be awarded

the ISO 9001 International Quality Certification.

The International Quality Certification is a guarantee of the high

quality services EAE offers to students, organisations involved and

lecturers, key agents in our everyday activities.

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AEEDE RECOGNITION ANDACCREDITATION

EAE has achieved the AEEDE accreditation that

acknowledges good academic performance of

best Business Schools in Spain and recognises high

standards of quality.

The most traditional and prestigious Business

Schools in Spain are members of AEEDE, Spanish

Association of Business Management Schools. The

association also represents EQUAL (European

Quality Link) in Spain.

AEEDE members should meet some strict quality

criteria related to academic resources, infrastructure,

equipments and learning processes.

INTERNATIONAL AND INSTITUTIONAL RELATIONSHIPS

EAE has signed various cooperation agreements

with educational centres, universities and

international business schools to develop joint

academic activities, student exchanges, research

projects, exchange of professors and academic

material.

EAE is also member of prestigious national and

international associations:

3AACSB INTERNATIONAL - The Association to

Advance Collegiate Schools of Business

3AEEDE - Spanish Association of Business

Management Schools

3EFMD - European Foundation for Management

Development

3CLADEA - Latin American Association of

Management Schools

3forQ - Association for Quality in Training

3EBEN - European Business Ethics Network

3IBS - International Business Studies

3IFI - International Tax Institute

3AVH - Alexander Von Humboldt Foundation

BOARD OF TRUSTEES

The main governing body of EAE Foundation is the Board of

Trustees. The Board of Trustees is made up of official

organisations and institutions, as well as of several

outstanding personalities from society and the business and

university world.

HONORARY PRESIDENTMr. Juan Antonio Samaranch Torelló

Honorary President of the International Olympic Committee.

Honorary President of “La Caixa“

Marquis of Samaranch.

INSTITUTIONAL MEMBERS

Ministry of Industry and Energy

Official Chamber of Commerce, Industry and Navigation

of Barcelona

INDIVIDUAL MEMBERS

Mr. Fernando Casado Juan

Professor of Business Economics at UB (Univ. of Barcelona).

Managing Director of the Institute of Family Enterprise.

Member of the Royal Academy of Economics and Finance.

President of EAE.

Mr. Jaume Casanovas Escussol

Deputy Director of Iberdrola Inmobiliaria in Catalonia.

Mr. Pedro Fontana García

Managing Director of Banco Bilbao-Vizcaya Argentaria (BBVA) in

Catalonia.

President of Social Council of UB (Univ. of Barcelona) (2000-04)

Former President of Círculo de Economía (1996-99).

Mr. Antonio Masferrer Solduga

President of Inforsistem, S.A.

Mr. Josep Piqué Camps

President of Vueling

President of Mixta

Former Spanish Minister of Science and Technology (2002-03).

Former Spanish Minister of Foreign Affairs (2000-02).

Ms. María Teresa Samaranch Salisachs

President of Nivalia Organising Committee.

Mr. José Mª Serra Farré

Member of the Board of Directors of Catalana-Occidente

Mr. Jaume Tomás Sabaté

Member of the Board of Directors of Agroalimen.

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INSEEC Bordeaux. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

A RESOLUTELY INTERNATIONAL SCHOOL

All of the school's programmes are designed to give students the international

dimension necessary in this rapidly developing sector, confronted with the new

factor of global competition.

The INSEEC Group, a member of Edufrance, constantly seeks partnerships with

schools and universities outside France (having established more than one hundred

so far) and thus can offer students a truly multicultural and multilingual education.

The community of foreign students, very active on all three campuses, includes

almost three hundred students and twenty nationalities. The group's striving for

internationalism carries over to the Bordeaux Wine Institute, a third of whose

students are foreign.

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ISABELLE LURIE FRANCE

REGIONAL MANAGER

PERNOD GROUP EM LYON

“The Bordeaux International

Wine Institute truly meets the

market needs and its Bachelor

programme constitutes a

breeding ground for

representatives who can fit in

multinational companies like

ours. This school is in accord

with the globalisation of the

wine and spirits markets. It

provides its students with an

international knowledge of

these markets and allows them

to acquire a double profile,

marketing and business.”

A SCHOOL IN STEP WITH VITICULTURE

As the world's foremost consumer and exporter of wine, France and the city of Bordeaux have naturally become the home

of a new school dedicated to the sale and marketing of wines and spirits.

Rooted for thirty years in the world capital of wine, INSEEC-Bordeaux boasts thousands of graduates, several hundred of

whom have made careers for themselves in the wine industry.

The field has become considerably more demanding professionally and internationally, and it therefore seeks young people

with a solid, specialized education.

The market for wine and spirits is going global. Today the wines of France and of other big European producers (especially

Spain and Italy) compete against wines from new terroirs in the world. At the same time, world consumption is always

increasing. The largest increases are to be found in the United States, the United Kingdom, and Germany, whereas

Scandinavia, Russia, and certain countries in Asia will supply new consumers.

To respond to new expectations and the current climate, INSEEC-Bordeaux, with its network of alumni and the advice of experts

in the field, has decided to create the Bordeaux International Wine Institute. The curriculum will revolve around three principle

axes: professional, international, and technical. One of the school's goals is establishing privileged partnerships with local

companies.

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INSEEC Bordeaux. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

This programme is offered in Madrid, the capital of one of the leading European wine

producers, and in Bordeaux, the world capital of wine. With a strong international

vocation, Spain and France are leading producers, consumers and exporters of wine.

This Master programme is aimed at endowing students with business and technical

skills in order to perform as highly qualified in the wine sector.

MASTER in Wine Marketing and Management welcomes students from diverse origins

(academic students or management school graduates) but also professionals from the

wine industry.

Firmly based on the professional world, this programme will enable students to master

the methods and tools necessary for the management of a sector. The following

positions are those our graduates will be trained for: regional export manager,

product manager, purchasing manager, marketing manager, communication manager

and manager of a wine firm.

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AINO ERKINJUNTTIFINLAND

LAUREA POLYTECHNICN

“Studying at EAE has truly

made me understand what

internationalisation is, as my

fellow students were from

different countries in the

world. Studying in such an

international atmosphere has

enabled me to develop my

skills in many different areas

and I think this experience will

play an important part in my

life as I’m looking forward to

work in international

business.”

Part I Madrid

q Marketing Principles and Concepts

q Business in Europe

q Corporate Internationalisation

q Strategic Management

q Managing Risk in International Finance

q Professional Development

q International Negociation

q Sales Policy

Part II Bordeaux

q Launching and Managing New Products

q The International Wine Economy

q Mergers and Acquisitions in the Wine Industry

q A Comparative Approach to the Legislation Affecting the Wine and Spirits Industry

q The International Strategy of the Brands in Wine and Spirits Sector

q Packaging Design

q Development of Foreign Markets

q Logistics and Purchasing

q Professional Workshops with Enology and Wine Tasting

Part III

q PROFESSIONAL INTERNSHIP

Part IV

q THE RESEARCH THESIS

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Programme Structure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Part I Madrid

√MARKETING PRINCIPLES AND CONCEPTSThe aim of this course is to provide a fundamental understanding of the philosophy

and concepts of marketing and a recognition of the importance of marketing in

business. It enables students to identify and apply the principal concepts and

techniques of marketing to business problems. It endeavors to develop the themes

of marketing as a process, function and people management activity. It explains the

role of marketing planning within the business planning process, and the role of

marketing strategy within the wider context of business strategy and develop the

ability to apply marketing knowledge and skills in a management capacity.

√BUSINESS IN EUROPEThis course provides a broad understanding of the dynamic process of change and

competition created by the European Union and its effect on contemporary Europe.

It begins with a basic overview of the Union’s history and goes on to cover the

concepts of Europe without frontiers and how Europe’s industrial structure is

adjusting to the new environment. It also considers recent trends in the globalisation

of competition, the development of strategic alliances, the greening of business and

the changing role of women in business.

√STRATEGIC MANAGEMENTThis course provides students with an opportunity to draw upon previous

experiences and education, to apply various business concepts and analytical tools

to complex problems and issues in organisational settings. Students address

strategic organisational problems and the optimisation of the total enterprise. All

these things are accomplished through a series of lectures, discussions and individual

and group projects.

Course description. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

BENOÎT COLLARD FRANCE

BUSINESS DEVELOPMENT

DIRECTOR EUROPE MOËT

HENNESSY WINE ESTATES-LVMH

“ Teaching at the Bordeaux

International Wine Institute is

something enriching, since it

demands looking at what is

done elsewhere, standing back

and analysing your work…

Besides, I think that I can

make students benefit from

my geographical and

professional mobility

experience in great groups

such as Nestlé or LVMH now.”

FREDRIK GROSCHNORWAY

NORWEGIAN SCHOOL

OF MARKETING

“The programme helped me

learn about international

business management, work

with people from different

cultures and prepared me for

my professional career in

business.“

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√ INTERNATIONAL NEGOTIATIONIt is focused on knowing and mastering the different negotiation techniques

according to the cultural context, negotiating with a win-win approach, knowing the

personality of buyers, and the behaviour of main actors in negotiations.

√ MANAGING RISK IN INTERNATIONAL FINANCEThe course explains that increasing globalisation has brought new risks to multinational

enterprises and it examines these risks and the way in which they can be managed. It

looks at issues related to globalisation and its causes, company strategies and their

attitudes to risk, the international finance function compared with the domestic finance

function, international financial instruments, all the categories of risk found in

international finance and the methods used to mitigate or eradicate them.

√ PROFESSIONAL DEVELOPMENTThe aim of this course is to encourage students to assess, reflect on and develop their

interpersonal skills. It enables students to practise a range of interpersonal skills in a

relatively safe setting and gives students experience in giving and receiving

appropriate and constructive feedback on interpersonal behaviour. It facilitates the

developing self-management skills of students so that they feel able to operate

effectively in a work context (eg. assertiveness, impression management,

presentations). It promotes students to reflect on their experience, competencies and

attainments in order to compile a CV.

√ CORPORATE INTERNATIONALISATIONThe course is aimed at all managers and future managers of firms that have an

international focus and an eye on market expansion. The course examines these

issues from the perspective of a range of corporate indicators and it is designed to

provide students with the knowledge and skills necessary to improve decision-making

on international issues for any corporation.

√ POLICY SALES This course considers the various ways to organise a sales force, by reference to

corporation’s products and geographical areas or sectors. Organisation and planning of

salespersons’ activities, recruiting, motivation, remuneration and incentives are explored

in-depth.

√ LAUNCHING AND MANAGING NEW PRODUCTSThe objective here is to know what bases are available for product directors to

manage and launch new products.

√ THE INTERNATIONAL WINE ECONOMYThis training examines both international and French wine sectors, the business of

wine (knowledge of the market, statistics on demand, the control of the marketing

activity). Specifications of supply are also of importance.

√ MERGERS AND ACQUISITIONS IN THE WINE INDUSTRYThe financial and tax regulations related to the acquisition, sale or the transfer of wine

firms. The organisation and negotiation of a merger and acquisition operation. The

direct actors and their motivations, the phases of a merger and acquisition, case studies.

√ A COMPARATIVE APPROACH TO THE LEGISLATION AFFECTING THE WINE AND SPIRITS INDUSTRY

This training covers among others:

• European legislation and extra-European legislation

• Regulations specifically pertaining to the market (planting, reorientation of the

production, market operations)

• Rules governing the sale and presentation of products, the naming of wines, the

brand or its labelling and the promotion of the product

• Consumption and legislation regarding fraud

• Rural, wine, business, consumer, international and European Union laws

• Actual cases which put the world of wine within its legal environment

• Administrative constraints.

√ DEVELOPMENT OF FOREIGN MARKETSTo familiarise students with every aspect of international markets.

By the end of the programme, students will have a deep grasp of the potential of

each national and regional market, of the prevalent terminology, of the cultural,

social and behavioural differences.

Three principal geographical zones will be examined:

• the Asian markets

• the European markets

• the New World markets (North America, South America, Australia, New Zealand,

South Africa).

√ LOGISTICS AND PURCHASINGThe following aspects will be tackled:

• logistics and e-business

• setting up and partnership strategy

• distribution and logistics strategy

• customs systems

• storage and wine transport

• specificities related to purchasing in the wine business, the role of wine merchants

• purchase of related materials.

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Part II Bordeaux

SEBASTIEN LACROIXFRANCEBACHELOR OF BUSINESS

ADMINISTRATION

INSEEC

“EAE has a very good

atmosphere. The programme

attracts many people from

different nationalities all over

the world. I learnt a lot from

the multinational student body

and I built long-lasting

relationships with my

colleagues.”

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√ THE INTERNATIONAL STRATEGY OF BRANDS IN THE WINEAND SPIRITS SECTORConsolidation and evaluation of brand equity; guiding the relationship between brands

and consumers, brand creation and the strategic approach.

√ PACKAGING-DESIGNBrand strategy, visual identity, design and packaging, industrial design, sales and

marketing architecture.

√ PROFESSIONAL WORKSHOPSThese workshops will be carried out in collaboration with our partners (wine

merchants, growers, wine associations, designation associations).

WINE GROWING

This training is aimed at offering an overview of the techniques related to wine

growing (the soil, vintage, types of vine, vegetative cycles, cultural ways, harvests,

materials, diseases and protection, environment and quality).

ENOLOGY

The following themes will be tackled:

• techniques related to chemistry and biochemistry

• vinification methods and the ageing of wines

• chemical and sensory analysis

• quality and traceability in wine firms.

WINE TASTING

The different steps of the tasting process (visual, olfactory and gustative). Tasting

certainly implies a methodology of the sensory analysis but also offers the pleasure

of using particular terminology to describe this wonderful product.

Part III

√ PROFESSIONAL INTERNSHIPAll students complete a professional internship in a business or organisation. The

internship period consists of a minimum of 8 weeks and it may be completed during

any session following the completion of coursework. Students submit a detailed

internship report for evaluation and approval upon their return.

Part IV

√ THE RESEARCH THESISThe development of The Research Thesis is an integral element of the programme

experience. Students will conduct scholarly and professionaly a research into a topic of

wide significance for the Master. An emphasis will be placed on the wine market, and

the thesis requires the highest level of excellence in the planning, implementation and

reporting of research. Students will identify their research topic during the first months

of the programme.

HERRY PUDJIANTOINDONESIA

INHOLLAND INTERNATIONAL

BUSINESS SCHOOL

“I chose EAE firstly because

of the subjects included in the

programme. Secondly, due to

its location, EAE is right in

the centre of the city and it is

easy to get to.”

• Two cities, two business schools, two semesters for a 1 year master

programme.

• Duration: 1 academic year

• Content: total 16 courses over the two semesters plus a graduation

assignment throughout the year with a tutor from either EAE or

INSEEC.

• Student Hours: 60 credits ECTS

• Language: English

• First Term: EAE Madrid (Spain) November to February

• Second Term: INSEEC Bordeaux (France) from February to July

• Internship Term: April to July

Staff, Facilities & Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INSEEC Chartrons quarter offers students a real urban campus, near the Garonne,

at the heart of a historic neighbourhood. The educational facilities are in fact the

former palatial houses of wine merchants, a stone's throw from picturesque

restaurants and welcoming terraces. This environment has great benefits for the

school's social life. INSEEC has called this city home for thirty years.

EAE is located at the heart of Madrid. The building has an academic service area, the

main lecture hall, computer and multimedia rooms, multi-purpose rooms, seminar

and meeting rooms, the Documentation and Resources Centre, the cafeteria-study

room and various equipped classrooms that guarantee an integral education.

JEAN-FRANÇOIS LEYFRANCE

MARKETING MANAGER VINEXPO

INSEEC

“ As part of the VINEXPO

fair, taking place alternatively

in Bordeaux or in a great

capital of the world, a group of

students organises a

conference, chooses its themes

and gathers practitioners of

the wine industry… A great

opportunity to comprehend the

ins and outs of the sector.”

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Admission Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Graduates, recent graduates or undergraduates in any discipline. Business knowledge would be a plus.

DOCUMENTATION REQUIRED:3 It is essential to send the Application Form filled in which you will find in our website (www.eae.es).

3 Academic records, photocopies of Certificates and/or Diplomas of all previous studies.

3 Curriculum Vitae.

3 Photocopy of the passport or ID and four photographs.

3 Professional and academic letters of recommendation will be considered a plus by the Academic Committee.

PROOF OF ENGLISH COMPETENCE: Students who do not have English as their first language must demonstrate an appropriate level of proficiency in

English by:

3 A paper-based TOEFL test (Test of English as a Foreign Language®) with a minimum score of 560 or computer-based

test with a minimum score of 220 (our TOEFL code is 8451), or

3 A proof that the participant has attended an English speaking University or he/she has attended a high education

course taught in English, or

3 Documentation that proves the participant has an English level equivalent to TOEFL 560.

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Professional Advice Service - Career Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . .PROFESSIONAL ADVICE SERVICE

Students can benefit from a free personalised advice service that supports the development of your career. This service is

especially useful for students who find themselves facing the difficult situation of looking for their first job, but it is also a

good opportunity for the development of students’ career throughout their working life.

This service provides professional guidance, assistance in writing a curriculum vitae, teaching personnel recruitment

techniques (interviews, psychometric tests, etc.).

CAREER SERVICES

As a result of the close contact that EAE maintains with corporations and recruitment agencies, a wide range of job offers

is available for students and alumni. This service is free for students, alumni and collaborating companies and organisations

and it helps qualified professionals to join renowned national and international companies.

The ultimate aim of the Career Services is to meet the needs of graduates who are about to enter the labour market as well

as professionals who want to change their career orientation.

Thanks to the extensive relationship EAE maintains with the business world, recruitment agencies and head-hunters, those

interested in finding a job have a large file of job offers available.

COOPERATING COMPANIES AND ORGANISATIONS

The network of Collaborating Companies and Organisations has a double objective. On one hand, member organisations

promote the nature of their activities through the network, which is extremely important to the success of the programme.

On the other, organisations enjoy all the advantages that can be obtained from a leader institution offering the most

advanced management techniques for staff training focused on a competitive international market, while providing highly

qualified staff for vacancies within their organisations.

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Business and Preofessional Confidence. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Since 1958 EAE has offered business educational training to more than 56,000 national and international executives, professionals

and specialists who belong to companies, private and public institutions and organisations from various sectors. A great number

of people and organisations have trusted in the institution taking part in EAE courses. EAE graduates are outstanding members of

representative companies and institutions, among others:

ACCOR SERVICES ESPAÑA

AENA-AEROPUERTOS NACIONALES

ADECCO

AGBAR MANTENIMIENTO, S.A.

AGFA GEVAERT, S.A.

AJUNTAMENT DE BARCELONA

AKZO NOBEL INDUSTRIAL PAINTS

ALCATEL

ALMIRALL PRODESFARMA, S.A.

ALTADIS, S.A.

ANDERSEN CONSULTING

ANTENA 3 TELEVISIÓN

ANTONIO PUIG, S.A.

ASEPYME B.C.N. S.A.

B.BRAUN SURGICAL

BANCO BILBAO VIZCAYA ARGENTARIA

BANCO SABADELL ATLANTICO

BANKINTER, S.A.

BARCELO CLAVEL HOTELES, S.A.

BARCLAYS BANK

BAYER, S.A.

BIMBO, S.A.

BOADAS 1880, S.A.

BOEHRINGER INGELHEIM

BOÍ TAÜLL, S.A.

BP OIL ESPAÑA

BRITISH AIRWAYS

BSH ELECTRODOMESTICOS ESPAÑA S.A.

CAIXA D'ESTALVIS I PENSIONS i

BARCELONA

CAIXA DE CATALUNYA

CAMBRA DE COMERÇ DE BARCELONA

CAMPOFRÍO ALIMENTACIÓN, S.A.

CAPRABO

CARREFOUR

CAVAS VALLFORMOSA

CHUPA CHUPS DIVERSIFICACIÓN

CIRSA, S.A.

CITIBANK ESPAÑA

COBEGA, S.A.

CODORNIU, S.A.

CONSTRUCTORA CYCONS

COPCA

CORTEFIEL, S.A.

DALLANT S.A.

DAIKIN AC SPAIN

DAMM, S.A.

DANONE, S.A.

DELOITTE

DEUTSCHE BANK

DIPUTACIÓ DE BARCELONA

DOW CHEMICAL IBÉRICA, S.A.

DUSCHOLUX IBÉRICA

ECSC. W.L. GORE Y ASOCIADOS

EDITORIAL BLUME

EDITORIAL PLANETA

EL CORTE INGLÉS

EPISTEMI INVEST

EPSON IBÉRICA, S.A.

ERNST & YOUNG

EUROMADI IBÉRICA, S.A.

FECSA

FERBOSSA INDUSTRIACTIVA

FONT VELLA, S.A.

FUJIFILM ESPAÑA, S.A.

GALLINA BLANCA PURINA, S.A.

GAS NATURAL, S.A.

GENERALITAT DE CATALUNYA

GOODYEAR ESPAÑOLA, S.A.

GRUPO AMBIT

GRUPO INDITEX, S.A.

GRUPO ZETA

HCC HOTELS

HERETAT MAS TINELL

HENKEL IBÉRICA, S.A.

HEWLETT PACKARD ESPAÑOLA

HITACHI DATA SYSTEMS

HOSPITAL GENERAL VALL D'HEBRON

HOTEL ARTS BARCELONA

HOTELES CATALONIA

I.B.M.

IBERVENDING

IBERIA LÍNEAS AÉREAS DE ESPAÑA

INTERMÓN

JVC ESPAÑA

KELLOGS ESPAÑA

KING STURGE

KODAK S.A.

LA VANGUARDIA

LABORATORIOS ALMIRALL

LABORATORIOS PIERRE FABRE

LEAR CORPORATION

LECHE PASCUAL

LIBERTY VOZ

LRQA DISTRITO MEDITERRANEO

MCDONALDS

MANPOWER

MAPFRE

MEDYSIF

MILLWARD BROWN

MIQUEL ALIMENTACIÓ GRUP

MÚTUA PENEDÈS-PREVISORA GENERAL

NABISCO BRANDS ESPAÑA

NESTLÉ, S.A.

NIKE, S.A.

NISSAN MOTOR IBÉRICA, S.A.

NUTREXPA, S.A.

PANRICO, S.A.

PEUGEOT ESPAÑA

PHILIPS IBÉRICA, S.A.

PILZ INDUSTRIE ELEKTRONIK

PORT AUTÒNOM BARCELONA

PREPARADOS ALIMENTICIOS, S.A.

PRICEWATERHOUSECOOPERS

PSICOTEC

PUNXES DISTRIBUÏDORA

REPSOL PETROLEROS

RICHCO ESPAÑOLA

RIMAX

SAEZ ABOGADOS

SALVAT EDITORES

SAMSUNG ELECTRÓNICA, S.A.

SAN MIGUEL, S.A.

SANDOZ PHARMA, S.A.E.

SANTANDER CENTRAL HISPANO

SANYO ESPAÑA

SEAT, S.A.

SEGURIDAD EN LA GESTIÓN

SERCOTEL

SERUNION

SIMPPLE

SODEXHO ESPAÑA, S.A.

SMITH AND ASSOCIATES SPAIN

SONY ESPAÑA, S.A.

TELEFÓNICA, S.A.

TELEVISIÓ DE CATALUNYA, S.A.

TELEVISIÓN ESPAÑOLA

UNILEVER FOOD SPAIN

UNIÓN PAPELERA, S.A.

VICHY CATALAN, S.A.

VILATEL

VILLEROY & BOCH

WINTERTHUR

WORLD TRADE CENTER

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Madrid: An International Business City. . . . . . . . . . . . . . . . . . . . . . . . . . . . .Madrid is the second most populated city in the European Union after Berlin. Madrid is the region that has

grown the most in Spain and maintains a dynamism that is clearly superior to the European Union. According to

the publication Madrid Economía 2006, the capital is increasing its international role and strengthening the basis

that will consolidate its position in an economy that is evermore global and competitive.

ECONOMY AND BUSINESS

The City of Madrid covers an area of 607.1 square kilometres. An important communications infrastructure makes it the

number one logistical centre in both Spain and southern Europe. It is criss-crossed by an important network of motorways,

arterial roads and linked routes, and forms the hub of Spain’s domestic rail network, offering efficient connections not only

with other points in the local area but also with the rest of Spain and Europe.

With a population of more than three million, the second most populated city in the European Union after Berlin, is part

of the third largest urban group in Europe behind the Île-de-France and Greater London. In recent years, the city’s ability to

attract foreign residents has increased to the extent that they now represent 16.6% of the total. Madrid’s business sector

has shown continuous growth over recent years and is characterised by its great specialisation in the provision of services,

particularly those directed towards companies, financial mediation, logistics and communications.

Tourism-related activities, which involve businesses from all the production segments, are particularly important to the city

and have shown significant growth in recent years, particularly in terms of links with business and trade fair activities.

As one would expect, all of these factors combine to create a highly dynamic jobs market that is able to offer employment

not only to the majority of the city’s residents but also to a large number of those who live in the surrounding metropolitan

area, and even beyond. The number of people settling is growing, and the forecast is that this will continue.

In the global market, Madrid is the capital of one of the most stable and yet dynamic countries on the European continent

and a prime choice for setting up new professional, business or personal projects.

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Bordeaux: A City on the Move. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ranked first among attractive cities for entrepreneurship by the magazine L'Entreprise, Bordeaux is undergoing

a genuine urban metamorphosis: refurbished eighteenth-century façades, warehouses demolished or converted

into plugged-in locations or a waterfront ready for the new tramway.

INSEEC has called this city home for thirty years. The Chartrons quarter offers students a real urban campus, near

the Garonne, at the heart of a historic neighbourhood. The educational facilities are in fact the former palatial

houses of wine merchants, a stone's throw from picturesque restaurants and welcoming terraces. This choice

environment has great benefits for the school's social life.

BORDEAUX, WORLD CAPITAL OF WINE• Almost 14,000 producers in the Bordeaux region

• 117,514 hectares, 113,000 of which are AOC; 6 million hectolitres, 5.6 millions of which are AOC

• 400 traders in the Bordeaux region, participating in 70% of the production of Bordeaux wine. Companies with different

statuses:

>companies linked to big national or international groups in wine and spirits (Pernod Ricard, Castel, Bernard Taillan,

Diageo, etc.)

>sole proprietorships with capital open to foreign or domestic investment

>a large number of small traders that only buy and sell (they do not manage inventories and restrict themselves to wines

they can dispatch directly from the property)

• Worldwide revenues of 14.5 billion euros, 4.1 billion million euros of which in exports.

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(+33) 05 56 00 73 87gchambon@igroupeinseec.comHangar 16, Quai de Balcan33300 Bordeaux

www.ipag.fr

(+34) 902 42 25 25admisiones@eae.esc/ Menéndez Pidal, 4328036 Madrid

www.eae.es

Bordeaux

Madrid