Master in Tourism Management Master in Tourism Management

and Planningand Planning

Official Inter-University Master

• University of the Balearic Islands (UIB)

• Escuela Universitaria del Maresme (EUM) - Pompeu

Fabra University

Master structure:

Compulsory module(18 ECTS)(6 courses)

Specialisationmodule(15 ECTS)(5 courses)

Electivemodule(15 ECTS)(5 courses)

Finalmodule

(12 ECTS)(Final project and

Professional trainingplacement)

1st semester 2nd semester

Students are allow to do the master in either of the two universities:

The Master Programme includes 60 ECTS spread

over courses with 3 ECTS:

Type of ECTS ECTS required

Compulsory 18

Specialisation 15

Elective 15

Final

Final Project 6

Professional Training Placement 6

I. Compulsory Module (18 ECTS)

• Business and strategic models in tourism

• Environmental management for tourism firms

• Advanced management systems for excellence

and integration

• Tourism economics

• Quantitative methods for tourism research

• Territorial tourism planning

II. Specialisation Module (15 ECTS)

Two different areas of specialization additionally

to the general one:

•Tourism business management

•Tourism destination planning

II.1. Tourism business management

• Revenue management

• Fundamentals of marketing research

• Entrepreneurship and new markets

• Financial instruments for the tourism industry

• Environmental auditing in tourism firms

II.2. Tourism destination planning

• Causal analysis in tourism

• Economic management in tourism planning

• Tourism policy and economic impact

• Tourism planning applied to spatial

management

• Geographical information systems for tourism

management

III. Elective Module(15 ECTS)

• Qualitative analysis techniques

• Innovation in tourism

• Human capital and tourism

• CSR in tourism firms

• Corporate finance for tourism firms

• Family businesses in the tourism sector

• Cultural heritage as a boost to tourism

• Sustainable tourism and local development

• Renovation plans for mature destinations

IV. Final Module (12 ECTS)

• Final project

• Professional training placement

Information and registration:

• Information:– WEB: mtmp.uib.eu

– Dolors Panades• 0034 971259895

• dolorsp@uib.es

• Antoni Maria Alcover i Sureda Building

• Price (aproximation): 1.700 € - 2.000 €

• Admission process and registration: – Spanish: http://postgrau.uib.cat/es/calendaris/administratiu/2013-

14/?languageId=100001

– English: http://postgrau.uib.cat/en/calendaris/administratiu/2013-14/?languageId=1

Master in Tourism Management Master in Tourism Management

and Planningand Planning

Official Inter-University Master

• University of the Balearic Islands (UIB)

• Escuela Universitaria del Maresme (EUM) - Pompeu

Fabra University

Master in Tourism Management and PlanningThe Master Programme includes 60 ECTS spread over courses with 3 ECTS:

Type of ECTS ECTS required

Compulsory 18

Specialisation 15

Elective 15

FinalFinal Project

Professional Training Placement

Master Programme overview:

Type of Module Courses Type of Course ECTS

Semester

Compulsory

Business and strategic models in tourism

Compulsory 31st

Environmental management for tourism firms

Compulsory3

1st

Advanced management systems for excellence and integration

Compulsory3

1st

Tourism economics Compulsory3

1st

Quantitative methods for tourism research

Compulsory3

1st

Territorial tourism planning Compulsory3

1st

Specialisation Tourism Business Management

Revenue Management

Elective 3

Fundamentals of Marketing Research

Elective 3

Entrepreneurship and emerging business niches

Elective 3

Financial instruments for the tourism industry

Elective 3

Environmental auditing in tourism firms

Elective 3

Tourism Destination Planning

Causal analysis in tourism

Elective 3

Economic management in tourism planning

Elective 3

Tourism policy and economic impact

Elective 3

Tourism planning applied to spatial management

Elective 3

Geographical information systems for tourism management

Elective 3

Elective Qualitative analysis techniquesElective 3

2nd

Innovation in tourismElective 3

2nd

Human capital and tourismElective 3

2nd

CSR in tourism firms Elective 3 2nd

Corporate finance for tourism firmsElective 3

2nd

Family businesses in the tourism sector Elective 3

2nd

Cultural heritage as a boost to tourismElective 3

2nd

Sustainable tourism and local development Elective 3

2nd

Renovation plans for mature destinations Elective 3

2nd

Final

Professional Training placementCompulsory 6

2nd

Final projectCompulsory 6

2nd

Modules overview

Compulsory Module:The programme includes 6 compulsory courses. The student can choose to take these courses at the UIB or at the EUM.These modules must be taken in the first semester. A brief description of each course set out below.

Business and strategic models in Tourism

- Strategic Management and the tourism firm- Corporate strategy: horizontal and vertical integration, diversification, organisation

structure- Dynamic competitive strategy and business models- Business models and information and communication technologies (ICT)- Internationalisation models for the tourism firm- Knowledge management in the tourism firm

Environmental management for tourism firms

- Environmental quality standards- Adoption of standards and their effect on firms´ profitability- Environmental pro-activity and strategic business positioning- Environmental management systems and certification decisions: Economic

evaluation of certification- Environmental management systems according to ISO 14000 and EMAS- Other environmental initiatives: eco-labelling- Cases of successful businesses using proactive environmental management in the

tourism sector

Advanced management systems for excellence and integration

- Quality management systems (QMS) and models: concepts, elements and stages- Advanced management (Advanced management and excellence principles;

Advanced and strategic management; Models of advanced and excellent management)

- Assessment and management for the sustained success by ISO 9004:2009 (ISO 9004:2009 contents; UNE 66174:2010 contents and assessment; Assesssment and improvement systematization)

- Excellent management and assessment by EFQM model (EFQM model contents; Assessment by EFQM model; Excellence awards)

- QMS for excellence and sustained succes in the tourism sector- Occupational health and safety systems by OSHAS 18001; Corporate Social

Responsability (ISO 26000, SGE21, IQNet SR10)- Integrated management systems (regulations, models, continuous improvement,

processess management, fundamentals for integration)- Management systems integration: common elements, specific elements, integration

plan

- Case study: case of integration of quality, environment, occupational health and safety and social responsability in the tourism sector applying UNE 66177

Tourism economics

- Economic analysis of the main market failures in the tourism market- Externalities correction and the public sector role in the tourism markets- Effects of economic policy on tourism supply- Price fixing strategies in the tourism market- Economic issues with particular relevance to tourism

Quantitative methods for tourism research

- Tourism data analysis from individual and aggregate perspectives- Overview of quantitative methods: descriptive, inferential, data reduction and

causality analysis- Methods of statistical inference: estimation and hypothesis testing- Random sampling: characteristics and typology- Comparison of samples and segmentation: analysis of variance (ANOVA)- Design and analysis of surveys in tourism research

Territorial tourism planning

- Tourism spatial planning (national, regional and local) for sustainable tourism- Tourism impact in less developed countries. Planning for natural resources

protection- The governance of the tourism areas- Repositioning strategies for mature tourist destinations. Examples from Spanish

coastal areas

Specialisation Modules:The Master Programme offers 15 different specialisation courses grouped into 3 different areas of specialisation. The student must choose 5 different courses. A special mention of the specialisation is made if a minimum of 4 modules are taken in the same area of specialisation. If this requirement is not fulfilled, no specialisation will be mentioned and the title will be a general one. A brief description of the courses offered in each area of the specialisation is set out below, as well as the university offering them. All these courses must be taken in the first semester

Tourism business management:This module will be offered at both the UIB and the EUM. A brief description of each course set out below.

Revenue Management

- Revenue management in services. Operational context and strategy- Microeconomics foundations of price management and consumer behaviour- Statistical distribution in the arrival of tourists- Pricing strategies and product optimisation- Tools for developing the revenue management system

Fundamentals of marketing research

- Dependence and interdependence analysis. Application to market analysis- Regression analysis- Data reduction techniques- Classification techniques

Entrepreneurship and new markets

- Business venturing and entrepreneurship- Differentiation, meaning and replicability- Entrepreneurship in co-working contexts- Business segments and competitive markets- Emerging business opportunities in tourism (ecology and adventure, cultural, sports,

indigenous, grassroots, etc)- Business plan

Financial instruments for the tourism industry

- Models for calculating required returns of investments (Markowitz, CAPM, etc)- Financial markets’ efficiency- Foreign exchange markets- Derivatives for risk management in the tourism industry (futures, options, swaps)

Environmental auditing in tourism firms

- General premises of environmental audit- Types of environmental audits- Impact assessment- Preparation of questionnaires to plan an environmental audit in tourism firms- Applied examples in tourism

Tourism destination planning:This module will only be offered at the UIB. A brief description of each course set out below.

Causal analysis in tourism- Analysis of the determinants of tourism behaviour- The linear regression model- Introduction of qualitative determinants

- Tourism supply and demand models- Consumer choice models

Economic management in tourism planning

- Tourism planning evolution and the public sector role in the economy.- The plannning process and its stages.- Competition versus collaboration in tourism planning.- Tools and implementation.- Preparation of the statistics and monitoring system.- Case studies

Tourism policy and economic impact

- Tourism policy instruments- Environmental policy- Economic impacts assessment- General equilibrium models- Tourism Satellite Accounts

Tourism planning applied to spatial management

- Tourism development plans: the Tourism Supply Plan of Mallorca (POOT) as a regional example

- Public-private partnership in the management of tourism planning: The role of tourism offices

- Monitoring the number of visitors to tourism areas. Physical and psychological carrying capacity

- The value of landscape as a tourism product. Protected areas- The value of anthropic/cultural landscape. Measures for its conservation and

protection

Geographical information systems for tourism management

- Design and implementation of digital databases- Advanced spatial analysis techniques for diagnosing and assessing tourism problems- Thematic cartography- Application of Geographical Information Systems to tourism- Advanced geographical visualisation techniques

Elective Module:The Master Programme offers 9 different elective courses. The student must choose 5 courses from the 9 on offer. A brief description of the courses is set out below. These courses must be taken in the second semester.

Qualitative analysis techniques

- Information production and analysis from qualitative social methodology- Uses and selection of qualitative techniques- Content analysis- Interviews- Focus Groups- Qualitative methodology for creativity: Brainstorming, Delphi,…

Innovation in tourism

- Knowledge economy and its measuring problems- Innovation in services and their indicators- Knowledge management in SMEs: the case of tourism- Innovation policies within the framework of the OECD and the Science, Technology

and Innovation Plan- Research, development and innovation (R+D+i) policy applied to tourism- Case studies of monitoring and assessing R+D+i in tourism

Human capital and tourism

- Human capital and the tourism system- Human capital strategies to improve tourism competitiveness- Knowledge management and human capital assessment- Case studies of human capital and employment projects in the tourism sector

CSR in tourism firms

- The firm and the market. The conflict between business and society. Regulations and its limits

- The concept of corporate social responsibility. Business ethics- Public policies and CSR- CSR and business profitability: sustainability of competitive advantage- Corporate governance- Strategic management of human resources- Marketing and reputation- Socially responsible investments- CSR and the sustainability of a tourism destination

Corporate finance for tourism firms

- Investment policy- Real options- Financial structure- Dividends policy- Working capital management

Family businesses in the tourism sector

- Accurate definition of family business- The relevance of family business in the tourism activity- The agency relationship and finance of family business- The succession process- Family business growth and corporate governance- Innovation and entrepreneurship in the family business

Cultural heritage as a boost to tourism

- Cultural heritage: history, concept and characteristics- Assets of Cultural Interest, heritage protection and World Heritage- Synergies between cultural heritage and tourism: aunthenticity, interpretation

and management- Urban planning, landscape and museums in the promotion of cultural tourism- ICT and new technologies for cultural heritage tourism diffusion

Sustainable tourism and local development

- Sustainable development and its implications- Local development as an aim for tourism- Territorial problems with tourism in developing countries- Community tourism as a form of local tourism management

Renovation plans for mature destinations

- The problems with mature tourism destinations- Urban development plans- Integral rejuvenation as a means to recovering the tourism image- Case studies

Final Module:

Professional Training placement:

A work placement period in businesses or institutions under the supervision of a Master programme coordinator. Successful completion of the work experience carries 6 ECTS.

Final Project:

An academic work completed under the supervision of the professor assigned to the student. The Masters’ Thesis carries 6 ECTS.

Competences

Basic[CB6] Own and understand knowledge that can provide a base or opportunity to be original in developing and/or application of ideas, often in a context of research.

[CB7] Ensure that students know how to apply the acquired knowledge and ability to problem solving in new or little known environments within broad (or multidisciplinary) contexts related to their field of study.

[CB8] Ensure that students are able to integrate knowledge and deal with the complexity of formulating judgments from information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their skills and judgments.

[CB9] Ensure that students know how to communicate their findings - knowledge and latest reasons underpinning them – to specialised and non-specialised audiences in a clear and unambiguous way.

[CB10] Ensure that students have learning skills which allow them to continue studying in a way that will be largely self-directed or autonomous.

General[CG1] Know how to find, process and analyze information concerning the tourism sector from different sources.

[CG2] Know how to work in a team and deal with problematic situations in a collaborative way.

[CG3] Know how to apply quality and environmental, economic and social management systems.

[CG4] Know the fundamentals and apply methodologies suitable for the analysis of the tourism sector.

[CG5] Know the main policies of planning and management of tourist destinations and techniques of business management for companies that carry out their activity in the tourism sector.

Cross-curricular[CT1] Capacity for analysis and synthesis.

[CT2] Ability to organize and plan.

[CT3] Oral and written communication in English.

[CT4] Information management skills.

[CT5] Ability to define priorities in the achievement of objectives.

[CT6] Being able to take decisions and solve problems.

[CT7] Ability to work in an interdisciplinary team.

Specific[CE1] Learn how to deal with techniques of data collection and analysis and their application in the tourism sector.

[CE2] Learn how to analyze the structure of tourist activities at all levels, taking into account the components of sustainable tourism development, diagnosing needs and opportunities as well as limitations and risks.

[CE3] Know how to design new products, detect new emerging tourist markets or segments and undertake tourism projects starting from the identification of new trends and scenarios, and the dynamics of tourism markets.

[CE4] Learn how to apply the techniques of financial management in tourism organizations.

[CE5] Know the fundamentals and principles of management of the main intangible assets in the tourism sector and apply them to the achievement of a sustainable competitive advantage.

[CE6] Ability to assume leadership and management responsibilities in public and private agencies involved in tourism.

[CE7] Learn methods and techniques for formulation, realization, presentation and defense of an academic work in the field of tourism management and planning.

[CE8] Implementation of the knowledge and techniques acquired during the academic training through professional practice in public and private organizations involved in tourism.

[CE9] Learn how to deal with and interpret different models and statistical and econometric techniques to manage and plan tourism destinations and organizations.

[CE10] Ability to develop environmental audits, and assess the impacts that the tourism sector actions have on the environment.

[CE11] Ability to develop integral business plans.

[CE12] Being able to strategically manage tourism organizations, including both external factors (threats and opportunities) and internal resources and capabilities of the tourism firm.

[CE13] Know the general legal framework of tourism activities (both in regards to aspects related to the territory planning, as to the management of tourism firms), to be able to plan and develop tourism activity.

[CE14] Know the internal operation of the different management areas of tourism firm (operations and processes, finance, sales, human resources, etc.) as well as their blended operation (interactions, conflicts, etc.)

[CE15] Learn the techniques that allow the development of tourism destinations and organizations in an international, complex and dynamic environment, to achieve a sustainable, integrative and innovative tourism management and promotion.

[CE16] Learn how to deal with the different information and communication technologies associated with geographical information systems for tourism analysis and planning.

[CE17] Learn the importance of the cultural, social and natural heritage for the development of strategic tourism plans that incorporate the awareness as a complement for differentiation and sustainability.

[CE18] Know the fundamentals and economic models of strategic behavior for decision-making in tourism firms and pricing policies, competition and regulation affecting the tourism sector.

[CE19] Command analytical and observational strategies developed from the usual methods of geographical research based on field trips, laboratory (scientific and computational), and concreteness in office work

Competences

Module

Basic General Cross Specific

Compulsory CB6, CB7, CB8, CB9, CB10

CG1, CG2, CG3, CG4, CG5

CT1, CT2, CT3, CT4, CT5, CT6

CE1, CE2, CE5, CE9, CE10, CE11, CE13, CE15, CE16, CE18, CE19

Management CB6, CB7, CB8, CB9, CB10

CG1, CG2, CG3, CG4

CT1, CT2, CT3, CT4, CT5, CT6

CE1, CE2, CE3, CE4, CE5, CE6, CE9, CE10, CE11, CE12, CE13, CE14, CE15, CE17, CE18

Planning CB6, CB7, CB8, CB9, CB10

CG1, CG4, CG5

CT1, CT2, CT3, CT4, CT5, CT6

CE1, CE2, CE3, CE4, CE6, CE9, CE10, CE12, CE13, CE14, CE15, CE16, CE17, CE19

Nauticala CB6, CB7, CB8, CB9, CB10

CG1, CG4 CT1, CT2, CT3, CT4, CT5, CT6

CE1, CE2, CE3, CE4, CE5, CE6, CE9, CE12, CE13, CE14, CE17

Elective CB6, CB7, CB8, CB9, CB10

CG1, CG2, CG4

CT1, CT2, CT3, CT4, CT5, CT6

CE1, CE2, CE3, CE4, CE5, CE6, CE9, CE10, CE11, CE12, CE13, CE14, CE15, CE16, CE17, CE18, CE19

Professional CB6, CB7, CB8, CB9, CB10

CG1, CG2 CT1, CT2, CT3, CT4, CT5, CT6, CT7

CE8

Project CB6, CB7, CB8, CB9, CB10

CG1, CG2 CT1, CT2, CT3, CT4, CT5, CT6

CE1, CE7

COMPETENCES BY MODULES

a. Only at the EUM-UPF