MASTER INSPORTS

MANAGEMENT TURN YOUR PASSION FOR SPORT INTO YOUR PROFESSION

AMSTERDAM 2015-16

I always kept my eyes open during my sportcareer. I wanted to know how a deal wasachieved with a huge multinational as a shirt sponsor, or how the club was able to reach such large audiences by taking specific actions. The Master in Sports Management was a good fit for these off-the-field interests.

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EDWIN VAN DER SARFormer Goalkeeper, Marketing Director AFC AjaxAlumnus Master in Sports Management

60GENERAL INFORMATION

Academic Degree Master in Sports Management from the Johan Cruyff Institute.

Duration60 ECTS (weekly dedication of 10-12 hours).

ScheduleMonday and Wednesday (2 editions: am & pm). Occasionally classes on Saturday.

StartSeptember 2015.

EndJune 2016.

ModalityOn campus (*).

LanguageEnglish.

Tuition Fee€ 8,182.– + € 750.– registration fee (excl. VAT, incl. Study Trip).

Payment MethodsPayment by installments available.

ConditionsDiscounts for alumni and members of related entities.

RegistrationOpen registration until the start of the Master program. Limited seats available.

Admission Requirements• Bachelor's degree, diploma or equivalent.• 3 years of professional career experience in the (sport)industry. Experience as an elite athlete is not required for this program.• The admission process includes a personal interview with a member of the Admissions Committee.

More informationnl@cruyffinstitute.org

INTRODUCTION

The Master in Sports Management aims to provide students with an in-depth knowledge of sport management and the necessary skills for a professional career in the world related to sport. Those who complete the program will emerge fully prepared to access a wide variety of business opportunities that await in the international sport industry, whether managing a company or organization, directing a club or sport facility, or even starting their own company.

The Johan Cruyff Institute has been accredited asan Authorized Provider by the International Associationfor Continuing Education and Training (IACET).

The Johan Cruyff Institute is member of the NorthAmerican Society for Sport Management (NASSM).

The Johan Cruyff Institute is member of the European Association for Sport Management (EASM).

World's Top 25 Best Online Sports Management ProgramsRanking SportBusinessInternational June 2014

#2 World's Top 25 Best Sports Management ProgramsRanking SportBusinessInternational June 2014

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AMSCAMPUS ECTS

*Also available in Spanish in Barcelona and online in English & Spanish.

I needed a boost of theoretical knowledge to back up my responsibilities in my job. With the growing professionalism in athlete management and a further growth in major sport events coming to our city, there are more than enough opportunities to use this knowledge! And - equally important - you expand your network, which will be very useful for the rest of my life.

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FRANK VAN ROOIJEN Manager Topsport AmsterdamAlumnus Master in Sports Management

This Master is for you if:

You’re an (former) athlete who is looking for academic training in management to give your professional career a boost.

You’re working in a business environment and want to specialize in the sports industry.

You wish to complete your education with a specialized postgraduate degree in administration and sports management.

LEARNING OUTCOMES

To understand and apply a strategic, global and objective vision to the sports industry from a business perspective.

To create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sports organizations.

To use the most innovative practices in sports marketing and be more effective in brand strategy and sponsorship execution.

To detect the key factors to lead professional teams and obtain the best results.

To interpret the financial statements of a sports organization and create financial strategies for new products and businesses.

To optimize the management of a sports facility and sporting event.

SCHOLARSHIP PROVIDERS

BENEFITS

Learning 3.0: flexible schedules, different learning and technological environments.

World-class faculty: interaction with expert professors and professionals from the industry.

Collaborative tools, group work, communication and debate.

Sports industry oriented: approaches training from the business sector to the sports industry.

Learning based on experience: designed to improve professionalism.

PROFESSIONAL OPPORTUNITIES

Sports Competition (professional sports teams and event organizers).

Governance (sports federations and associations).

Facilities and Sports Events (championship organizers, sports clubs).

Community Sports (foundations, municipalities).

Sports Consulting (private business initiatives).

Sports journalism (media).

Marketing and sponsorship (private and public companies).

PASSION FOR SPORT

STRATEGIC MANAGEMENT

• Definition of strategy• Strategic planning• Sport industry analysis• Management strategies• Resource-based business vision• Creating sustainable competitive advantage

MANAGING, INNOVATING & LEADING SPORTS ORGANIZATIONS

• Management competencies• Leadership styles• Managing people & processes• Talent development• Growing your business & Managing change• Business modelling & value creation• Innovation and entrepreneurship

MARKETING OF SPORT

• Marketing vs sports marketing• Principles of marketing• Sports marketing strategies and plans• Brand development• Sponsorship• The future of sport• Digital marketing

FACILITY & EVENT MANAGEMENT

• Exploitation of sport centres• Maintenance management• Risk management• Tender & bid process• Event organization• Project management• Volunteer management• Economic balance of an event• Event evaluation

FINANCIAL MANAGEMENT OF THE SPORTS INDUSTRY

• Budgets• Financial report analysis• Evaluation• Funding your Business Plan• Financial planning• Price strategy• Creating profit: sales and fundraising• Outsourcing: budget control• Negotiation

ELECTIVES

Applied sports performance skills• Personal performance• Time and energy management• Presentation skills• Coaching skills• Communication skills

MASTER BUSINESS PLAN

• Business Plan• Dragons Den

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PROGRAM

In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goal-oriented. With these traits and the right academic training, our athletes become successful leaders in the world of sport management. Who better to serve the best interests of sport than someone who has the heart of an athlete?

Johan CruyffFounder

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”Most of the classes are delivered at the Johan Cruyff Institute Amsterdam, located next to the Olympic Stadium. The Olympic Stadium hosted the 1928 Olympic Games, providing a link between the history and future of sport. This unique setting inspires our staff and students to excel in sport management. Throughout the academic year some classes are held on-site at sport facilities located throughout The Netherlands, enhancing the practical delivery of the program.

Outdoor

Participants

Alumni and Networking

Virtual Campus Internships/ Jobs

Learning Model

Best Practices in Sports Management Industry and study trip.

Exclusive access to the interactivelearning platform.

Opportunity to access the world of sports and live the reality of a sportsorganization.

Connective and constructive learningwhich places students at the center of the learning process.

Opportunity to connect and collaboratewith other students, alumni, faculty andmembers of the global network.65% 35%

30

AVERAGE AGE

FOREIGN STUDENTSEurope, USA, Asia & Latin America

34%

50%

20%

30%

Industry Professionals

Professional atheletes

With a university degree

JOHAN CRUYFF INSTITUTE

Laan der Hesperiden 118 - 1076 DX Amsterdam.T. +31 (0)20 - 305 3383 - nl@cruyffinstitute.orgwww.cruyffinstitute.nl